Marketing Opportunities For Business Growth

Joint ventures can be defined as "an enterprise in which two or more investors share ownership and control over property rights and operation".

When the companies joining create a separate organization to create their product, the enterprise is called a joint venture.

Joint Ventures (JV)- an agreement under which two or more partners own or control a business.

Joint venture can help Saudi Group in diversifying its business activities. Milton R. Stewart; Ryan D. Maughn (2011) pointed out “Efficient and cost effective ways to enter foreign markets that allow companies to share risks and exploit synergies with partner companies continue to drive businesses toward international joint ventures, it can provide access to unique business opportunities and new geographic markets that may not otherwise be available, especially to smaller and medium sized businesses”. Business diversification can avoid Saudi Group depends on profit contribution from local business activities only, profit from international entry can help in expanding the local business activities. Joint venture is able to resolve both long and short-term problem and effectively deal with the weaknesses and thread of Saudi

International joint ventures is an overseas business owned and controlled by two or more partners; starting such a venture is often as an entry strategy (Deresky, H. 2014.p.377), while joint ventures refers to an independent entity jointly created and owned by two or more parent company.

The difficulty of entering a foreign market is harder in co-marketing situations compared to the joint venture. Regulations of most countries require venturing with a local partner. In these cases, co-marketing is not enough to enter a foreign market. This is why expansion in joint ventures are more successful than co-marketing agreement.

Based on all of the answer above and the work you have completed in relation to question 1 and 2, identify and describe the best marketing mix for the new product or service opportunity. Provide your reasons for this choice.

In recent years the importance of strategic alliance has grown rapidly as the organizations have felt the need of keeping the hold over their respective market that seems to become extremely competitive due to the rise of new entrants. Nowadays it has become a trend for different multinational companies to increase and expand their business through effective strategic alliance. Centrica Plc is a multinational utility company that has exceptionally strategized their alliances and diversified their business all across UK and other countries. Nowadays the companies not only have alliance with the other companies but also extend their alliances with the consumers, stake holders, investors, suppliers, research centres and also with some universities. It can be said that the recent strategic alliance is more complex in nature involving not only companies but also other resources which are very important in regards to success. Present researches shows that with growing number alliances have increased the opportunity of diversity have also increased. One of the common determinants is the formal structure used to organize the cooperation. This topic has been the subject of numerous researches and every time the alliance structure has been studied differently to analyse alliance performance. In this case it

The second mode is joint ventures. Joint venture is a step that is mutually possessed and worked by two or more firms. Numerous firms enter the foreign market by taking part in a joint venture with firms that

I believe that it is important to realize that a strategic alliance or partnership is solely depended on trust and faith in the relationship between all involved in simultaneous stages should not change or use those stages for their own advantage without consideration of the organization involved. Some of the advantages would be:

It is because through the joint venture, the company is more familiar with the situation of the company there. The negative outcome is that the management system different between the company. So it is hard to make a decision making. It is because there is different opinion of each person.

Joint venture outsourcing involves the use of a niche in the given market and setting up a new company. The client provides the staff and the assets. The profits from the company will be divided out as in the agreement.

Marketing is vital to the existence of a business, as it is experienced every day of our lives as consumers. When a new product is invented or an existing one is improved, there is no guarantee customers will purchase it. Without marketing these products may never reach the customers attention, regardless how good or how revelant the particular product may be to the customer’s needs.

The key factor in the management of international joint ventures are successful performance, human resource development, host cultural characteristics based on practice, the quality of performance, training, flexibility and adaptability, technical complexity, knowledge acquisition from foreign partners, parents cooperation, recourses sharing, shared equity, governance and the political risks of the host country, these are some of important critical successes for the international joint venture to success. If at any misunderstandings and conflicts of these problems, mean that it will develop a crack in a joint venture. The bargaining power of individual partners should determine who should bring specific resources to reduce costs.

A strategic alliance is a good way for the company because it allows sharing the risks and the resources with the alliance that mean does not have to bear all the risk of the exporting. In addition, the alliance can help it to develop the new competencies - maybe the new product or