Marketing and Supply Chain Management

To grow as a company, managers must understand that there are three main influences that impact on the function of marketing:

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

Question: Outline the marketing process and explain the importance of each element of the marketing plan.

The key for the marketer is to determine which stage is the most critical for his/her product.

4) Why is ethics an important consideration in marketing decisions? Explain your answer with an example.

Charles had developed a new piece of machinery that is easily configurable to the manufacturers changing specifications. His product is superior to anything that exists on the market. Which of the following decisions is NOT one of the key marketing decisions (4 P's) he will have to make?

2. Which of the following is NOT one of the broad factors manufacturers must consider when establishing a strategy for getting their products into the hands of the ultimate customer?

Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title Marketing management – an introduction Marketing environment Marketing with other functional areas of management Market segmentation Market targeting and positioning Product management Brand management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling Public relations Understanding individual consumer behaviour Understanding industrial consumer behaviour Customer satisfaction Customer relationship management Marketing of services Rural marketing Types of marketing research Process of marketing

2. The strategic brand management process involves four main steps. Which of the following would NOT be among those steps?

Recognition of consumer behavior towards the decision of marketing strategy is necessary for developing effective marketing plan

1. For the new marketing opportunity and in relation to the product or service, answer the following questions?

There are 4 different sections of the marketing mix. They are Place, People, Product and Price.

With the increased access to the online information with the ubiquitous use of smartphones, laptops or tablets, consumers are now more knowledgeable than ever before. Comparing services, prices and characteristics of the similar products of different companies becomes much easier. According to a recent research, 87% of consumers look for information before visiting a store. (Google, 2014) Search results are also a driver to push consumers to stores. The results of the research also show that one of four customers avoids going to stores because of their limited awareness of nearby stores or the risk of the required items not being available. (Google, 2014) Those figures prove the importance of providing the necessary

This week I found an article in the Journal of Strategic Marketing. This journal publishes paper on key aspect of the interface between marketing and management. It also identifies long terms objectives and strategies for companies to bridge the disciplines of marketing and management. The article was written by a team of authors: Charles Blanksona, Kirsten Cowana, John Crawforda, Stavros Kalafatisb, Jaywant Singhb and Stanley Coffiec in October 2013, by Taylor & Francis Online. Between these authors there is a host of knowledge and experience from the Department of Marketing and Logistics and the Ghana Institute of Management and Public Administration.

The Alpha Company Limited started its business with manufacturing purified drinking water at the year of establishment, 2000. In year 2003, it expended the business with manufacturing soft drink. Since it had gained high market acceptance for its product and in turn high return on capital, board of director of Alpha decided to add new product line of alcoholic beverages into business in year 2007. Board of directors decided to continue their Alpha by restructuring with three managerial levels. The top level is corporate level to oversee and take responsibilities for the entire company. At the middle level, the three separate strategic business units (SBUs) were formed to undertake separate product lines and services; one