Mdbk Bikes Executive Summary

As the world grows more socially responsible, there has been a shift towards eco-friendly transportation, such as electric cars or commuter bikes. Taking advantage of this growing segment, our marketing department has decided to move forward with an innovative commuter bike, entering markets in urban areas with high commuting populations. In doing so, we hope to gain the most we can from data and feedback while minimizing cost, time consumption, and competition. In this stage of the new product development process, the shift from product development to test marketing is extremely important. This step requires large amounts of time, money, and analysis, which is why it is essential to weigh the advantages versus the disadvantages.

One of the strengths that the company has is its good quality brand and product. Their products are light and travel friendly as they are folding bikes making them very unique and popular with people who commute a great deal. This leads to the next strength which is the company’s wide target market. People who tend to commute daily to work or university, who have caravans and boats

All these factors will lead to an expansion of the Target market and more intense competition. Customer Loyalty Value will most likely rise for the industry because many of the individual producers have a wide variety of products that they can offer to their customers. The industry will most likely target previous customers more to get them to purchase a secondary bike. This trend will continue since the largest buyer group numbers are steady for the next several years, currently there are 41 million US men in the age group of 35 to 54 and that number increases to a little over 41 million in 2020. Also currently there are 80 million baby boomers of those the oldest ones are entering their late 50’s and the youngest boomers are just entering earlier part of their

Having saved itself from going out of business in the early of 1980s, the company has rebounded to become the dominant supplier of heavyweight motorcycles in U.S. market. Harley-Davidson’s products have a unique style and appeal that have attracted many of the motorcycle owners in the baby boom generations. Harley Davidson Inc, own figures verified that the profile of the typical Harley buyer had shifted to fit the aging baby boomer. The average age Harley buyers increased by eleven years to 45.6. Between 1897 and 2001, the median household income of Harley Buyers more than doubled, reaching $78,000.

Because of the aging customer base H.D. should market and position their products to the right market segment. Since the original H.D. customers are soon to be too old to ride their motorcycles H.D. could apply a multi-generational and multi-cultural marketing strategy that also includes young adults and women. In order to survive H.D. needs to supply different types of bikes with different brand images to appeal to different and changing types of customers. H.D. could then further take action in increasing their market share internationally by expanding their current presence and reaching new international markets and creating value for its

Firstly, as a medium-sized company providing high-quality bicycles, JAS has been receiving increasing competition from its existing rivals who offer similar products but relatively lower price because of their economies of scale. Some rivals benefit from their high production or lower cost of material and labour, leading to competitive advantage in the marketplace, such as high quality with the relatively lower

Ducati began as a small company manufacturing electrical components for radios. Twenty years later, after World War II, they launched a small motor to augment bicycles. Soon thereafter, Ducati began producing a frame to pair with their small engine. Increasing popularity of their small motorcycle encouraged the development of two different engine sizes. Within the next few years, Ducati introduced the Desmodromic system to increase power and performance. This innovation has remained central to Ducati’s product lines to this day. Much of their niche success has drawn on notions of high performance, emotional response, nostalgia, and style. There have been ups and downs in Ducati’s history, but this analysis will focus on the “Turnaround” period from 1996 to 2001 and their possible strategic options for the future.

The recent plane crashes along with airfare are driving people to drive more and more. We know we will increase our sales as long as we have a strong marketing campaign to advertise our product.

element of the bike is designed to be visually appealing and practical. Its compact agility is designed to

After three decades of non-stop rigor, hero cycles emerged right on top of the pile, not just in India, but also in the world, as the largest bicycle manufacturer. The seal of approval came from none other than the Guinness Book of World Records. Despite the hassle that came in the starting, the 80s were joyful for Munjals – with new milestones, new partnerships and new

Products of Joovy Company has received many designs awards, Joovy Bicycoo Balance Black Bike is not an exception either, and this alone gives impression of how the design on the bike is. It is very affordable, balance and beautiful. Its pneumatic tyres can always be inflated when it is

Harley Davidson, established in 1903, is the largest manufacturer of motorcycles in the United States. While Harley Davidson dominates the moto market in the United States, it is very small compared to the international market which is infiltrated with large Japanese firms such as Kawasaki, Honda and Yamaha who produce various categories of motorcycles. Harley Davidson has deep rooted brand equity in the United States and remains loyal in it’s style. It has also remained consistent in manufacturing only heavyweight motorcycles. By showcasing only a single model type, Harley

The company’s expansion consists of platforms in two objectives: (1) provide in-house services such as publishing, manufacturing, merchandising, tour promotion and recording; and (2) sell products in new geographical markets. Grow is based on expanding operations to territories outside the Twin Cities area; the number of finished products is increased as we enter new areas. Determining when to expand depends on the condition of the business and the economic conditions of the market, outlined below. Before growth is considered, operations must function firmly, and the needs of customers and clients must be met before, during and after transitions.

In the past several years, due to trade sanctions and increasingly opened opportunities in the global market, it has become increasingly unproductive for the custom bicycle companies to produce and compete within America, where cars are utilized for more consistently than bicycles and the obesity epidemic climbs every year. While pockets of the American population show interest in utilizing the more customized aspects of athletic activity, most Americans do not have the income or necessity to invest in customized bicycles, making it unprofitable to continue to pursue production and sales solely in America. Bearing this in mind it would be prudent to endeavor in outsourcing manufacturing positions and pursuing efforts to further establish

This business set up is being ready for presentation to Lucknow Business Bank, and to the store 's major suppliers of latest bicycles, accessories, and parts. A considerable a part of the past year 's designing has been negotiations with these suppliers to keep up this monetary agreement because the