Mgt 500 Mgt 500 Complete Course Week 1 to Week 11 Mgt 500 Mgt500 Complete Course Week 1 to Week 11

The researcher will evaluate the market environment that Starbucks occupies as well as the internal environment of the company. The researcher will also highlight strengths/weaknesses and opportunities/threats of the current Strategic Fit of Starbucks.

5. Use at least four (4) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Question “1”: Roles and activities of a manager (explain one theory by linking with the case study):

1. Evaluate the role played by Howard Schultz in the growth and success of Starbucks. Is the company in danger of relying too heavily on Mr. Schultz?

1. Suggest the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Indicate management’s role with creating and sustaining the organizational culture.

In the case of the success of Starbucks, its organizational culture has been driven and

How do you think McDonalds and Starbucks are able to establish their brands to fit local markets through architectural design of the stores, their e–commerce strategies and service to accommodate the local markets and culture? Explain their approaches individually and see if there are any differences or similarities. Do you think Starbucks benefitted from the missteps by McDonalds that you will read about in your research?

Starbucks, which is one of the most well known companies that succeeded in spreading its brand across the globe created its own cozy environment and maximized sales due to its understanding of the organizational culture and its potential growth. The case study explores how Howard Schultz created culture of the organization based on the values of the company and sharing common purposes within the employees of self esteem, self respect, and appreciation. Culture of Starbucks supported its strategy because he maintained a way of life that was based on the goal of

Starbucks needs to evaluate the best in it is production and services. It also needs to look at it is assets compared to the competitors and if they are worthy their capability.

Answer: The culture of Starbucks is a combination of written and unwritten values, beliefs and codes of behavior which influence employees to perform their duties and the way they behave with people (employees & customers) in the organization. The culture of Starbucks is greatly influence by the three founders of Starbucks & Howard Schultz, their mission, vision and their values as coffee business was their passion. Its culture encourages innovation and risk taking is less aggressive, predicatively stable and highly customer oriented. Starbuck treat employees as their partners and employees are also given training for 24 hours, to properly educate them about Starbucks guiding principles and ethical codes, when they join Starbucks initially and this practice has become part of their culture. Starbucks maintained their culture by:

Research and Development: Starbucks 's organizational culture is innovation and creativity. This is evident through the continuous developments of new and exciting products, for example, the new 4-cup thermal coffeemaker and the Starbucks 'Double Shot ' Espresso beverage. Depend on their diversify products categories, Japanese customers can purchase Starbucks coffee beans, packaged food, and coffee-making equipment, as well as fresh pastries and sandwiches.

Starbucks is an organization I am familiar with because I worked for them. Starbucks started as a small coffee company in the United States selling bulk coffee. They have grown to an international coffee house that serves one custom cup of coffee at a time in an atmosphere that provides spaces for collaboration or alone time. It has become an entertainment designation between customer’s home and work. The company inspires to have a successful globalization impact. Starbucks works to incorporate technology into the heart of its company, resulting in increased cash flow. It strives to be a leader in its industry; it is economic strong, it continues to break barriers to bring products to market, and it continues to diversify its

In this research report we discuss different entry mode Starbucks uses to enter a new market, why it choses and its success. In addition we will look at the company competitive environment, the corporate strategy and the environmental factors that can impact on the company.

To be welcoming, knowledgeable, considerate, and involved are main components of its corporate culture, Starbucks is concentrate on make good work conditions and respect people, it enable employees to give superior work. It calls employees “partners” and presenting a dynamic work place in year 2010, 150000 people applied for a job responding to Starbucks branding. It views training and developing team. As said in “indicates that fewer than 50% of employees believe in their company’s brand idea, and even less are actually equipped to deliver to on it” John F. Marshall. Starbucks changes its perspective from starting from outside view on customers, they concentrating internally on the team by motivate and guiding them. it prepare different types of programs to develop its employee to teach them about the history of Starbucks and its corporate culture, Core 1 and 2 to learn the technical skills, Supervisor program for how have a leadership role, district manager training. Starbucks use six “differentiators” that made up a very directive internal playbook for change. Instead of external message and lead to significant and long-term efforts

Corporate culture is a key component to the success of Starbucks. When looking at the seven dimensions of corporate culture (fn textbook pg 338) Starbucks emphasizes Team and People Orientation along with Innovation and Risk-Taking and pose less emphasis on a competitive environment or an outcome oriented approach. (see appendix c) In order to ensure a strong corporate culture Starbucks utilizes innovative and simple ways to ensure the key values are deeply held and widely shared. (fn) By visiting up to 40 stores weekly by the CEO Richard Schultz, creation of Starbucks Broadcast News to convey company news, or administering an “attitude survey” every 18 months to all employees they ensure the company and its partners (employees) are connected. (fn textbook)