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Mondavi Five Forces Analysis

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The Five Forces and Mondavi The competitive forces that shape company strategy are very important to consider in any organization. However, they are especially important when an organization’s forces fall closer to the “intense” side on the scale between “intense forces” and “benign forces.” “Almost no company earns attractive returns on investment” when forces are intense, like those in industries that sell luxury goods. (Porter, 2008). Yet, Robert Mondavi’s wineries have leveraged the five forces (barriers to entry, bargaining power of suppliers/buyers, threat of substitutes, and competitive rivalry) in order to maintain consistent profits. The five forces are discussed in detail below with the level of importance increasing throughout the descriptions. While bargaining power of buyers is ranked the least important of the five factors for Mondavi’s strategy, its importance should not be understated. One of the Wine is typically sold to wholesalers who then distribute to retail outlets. With the decreasing number of wholesalers and the consolidation of retailers, buyers negotiating power is increasing. It is difficult for companies like Mondavi to make consistent profits and maintain market share if they cannot keep products on retailers’ shelves. The second least important factor in Mondavi’s corporate strategy is the threat of substitutes. A substitute offering arises when there is a product in a different industry that can satisfy the same need as the product a company sells. If one looks at wine as an alcoholic beverage, there really is no substitute for wine, as beer and liquor are technically in the same industry. However, if seen as a luxury item that’s purpose is for the experience, there are some substitutes for wine. Examples include high end chocolates or cheeses, as customers might desire to be connoisseurs in these two items instead of wine. It would seem that the cost of switching to one of these products would be rather low for customers, indicating there could be some risk. Mondavi does have many competitors in three different areas. The intensity of the rivalry amongst these competitors makes this factor ranked next in importance. Per the case, the three types of competitors are “rival

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