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National Parks In The Canadian Economy

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The Canadian government and people spent millions on national parks each year on the upkeep of their national parks. Unfortunately, this past year alone they have lost about $30 million in national funding. However in 2015 spending was $3.3 billion total. Of that, 82% ($2.7 billion) was visitors spending alone. Furthermore, visitors spending accounts for 75% of the GDP impact, 76% of employment impacts and 62% of the tax impact. (Parks Canada, 2016). As these numbers show National Parks are a very large part of the Canadian Economy. With the budget cuts this means that parks will be open for shorter seasons and many staff members will lose their jobs. Many of those who have already received notice of leaving are scientists.
The cut in national …show more content…

This is the only major disadvantage I can think of. This can start a potential war between the two companies if Aeryon were to get wind of what someone was doing. Canadians buy a large amount of American products, however not that much smaller company American tech, by this I mean they buy Apple products, but many not buy a 3D printer from a smaller start up here in America. Drone companies are usually small in origin, from startups to companies that can get as large as 300 employees. Very rarely do they transcend past their own national markets. This would be the next major road block. Convincing not only Canadians, but the Canadian government to buy an American made product from a smaller company at …show more content…

Many Canadians will not buy a product if they do not think that it will arrive in a timely manner. A good promotional message that would be more appealing to the Canadian consumer would be free shipping and a speedy delivery. In some parts of Canada like Quebec for instance it largely French populated so there is a need to be marketed to in French but also offer a translation. They like to be treated separately from the Canadian/English culture however not all of Canada speaks French (“Special Report: Marketing to,” 2008).
A product extension/communications adaptation would be ideal for the Canadian market. The communication methods needs to adapt to target the different areas and types of buyers. The Canadians and the government need to be targeted would be considered the 2 types of buyers. Canadians are obsessed with hockey, creating an advertisement and having a local or professional hockey player endorse the product would be very effective at targeting the Canadian consumer and appealing to large

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