Binge watching Netflix has become something of a modern pastime. People from all walks of life love to throw on their favorite series or movie and kick back. Entrepreneurs are just as guilty as anyone else of spending entirely too much time with their favorite streaming service. However, there's so many tasks that need to be get done every week that they can often pile up. Fortunately, time spent binge watching the latest original series doesn’t have to also be unproductive. You can still relax and unwind at the end of the day while completing smaller tasks that can't be completed during your normal work day. I’ve discovered nine things that almost every entrepreneur can do to build their business while taking in their favorite show. Follow …show more content…
Yet, if I’m being honest, it can be dreadfully boring when you put your full focus into it. Instead, use your Netflix time to follow groups, hashtags and viral content that’s relevant to your business. Follow or friend people who fit the profile of your ideal customer or client. Schedule Social Media Posts for a Week Your online presence requires consistent updates on multiple social networks. That either means spending your days posting at regular intervals, or using a service like Buffer to drip them out for you. Even with such a time saving service on your side, you still need to find what you’ll be sharing and creating the schedule. Watching Netflix is the perfect time to take care of your scheduled updates. You’ll have enough focus for your favorite series and taking care of an important business task. Respond to Emails Some emails require an urgent reply, which I try to take care of throughout the day. The rest, however, I save for Netflix time. Friendly emails from business connections, project update emails for clients and reaching out to industry influencers are all perfect for when I’m kicking back with Orange is the New Black. Create or Update Your To Do …show more content…
However, a to do list is only powerful if it's kept up to date and used regularly. Use your Netflix time to look over items on your to do list, check things off or alter their priority. Not using to do lists yet? Next time you're streaming your favorite show, explore to do list apps and find one you enjoy. Make a habit of creating to do lists every evening before the next day, and using them throughout the day to keep you on track. Reach Out to People on Twitter Twitter is one of the best ways to reach industry influencers, thought leaders and your target market. You can direct message key people and stay connected with those you’ve met. Twitter is essentially one massive conversation that anyone can take part in. Use your Netflix time to have your voice heard by the right people. Comment on Industry Leading Blogs Leaving meaningful comments on the right blogs can forge connections with the right people. Even the biggest blogs out there appreciate receiving well thought out comments. Avoid leaving simple compliments and provide some added value to the piece. Schedule Calls and Meetings Most entrepreneurs try to schedule calls and meetings as they come up, but with so many different means of communication, it's easy for them to fall through the cracks. Use your streaming time to go through past emails and chats to make sure you have every call or meeting on your calendar. Test Out New Software and
Netflix is in a fairly favorable position on the strategic group map. Where Added value is measured in terms of instant movies and recommendations, and market coverage is measured in number of stores, vending machines, and online presence.
Netflix was founded in 1997 with the intent to revolutionize the way in which consumers watch movies and television shows. Their accomplishments both in innovation and in customer base for their service indicate that the firm has been, and continues to be, successful in doing so. Currently, the
Netflix followed a very well structured International strategy by planning their mission statement which is mainly directed to end users. “For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.”
Netflix finds its competition and strategic challenges against big names in the market –Google, Apple and Amazon to name a few (Roberts & Zahay, 2012). The challenge for Netflix lies in maintaining the innovative streak, which will add creativity and youth to its brand image and the brand itself. This innovative streak has to be continual and has to match the demands and preferences of the customers in their taste and liking. The brand and the company cannot afford to remain stagnant and rigid in the ever changing and demanding market place. The core competency that Netflix will have to focus on to meet this challenge is to develop and train its human resource. Effective and efficient human resource management will allow the company to tap into present and potential customers, as well as, allow the company to serve them appropriately.
Netflix is focusing on the groups that need to relax after a hard day of work, or just groups that seek for relaxation. This group likes to watch series or movies for their relaxation. This identifies some end-users to have a life with need for relaxation. Another lifestyle that some end users may have is the one which are fans of some movies/series genre, they love to watch some specific genre and that is where the Netflix service is based upon.
The downturn of the economy has taken away many peoples disposable income and Netflix’s limited online library may have caused customers to question if it was worth it or not.
Entering and transforming the video rental industry was a large undertaking for the start-up company. The first marketing objective the company undertook was the process of building a brand. Netflix’s identity was crucial to future growth and success. Without a strong brand, competitors with deep pockets could have easily duplicated the company’s business model. Secondly, leveraging technology was critical to establishing the business and infrastructure growth. The consumer base was the final objective Netflix sought to achieve. Retaining and growing subscribers were fundamental to revenue and marketing goals.
Netflix began in 1997 as a revolutionary idea by CEO Reed Hastings and software executive March Randolph. Before long, in 1999 Netflix launched its major line of business, the online subscription service, which radically changed the way consumers viewed movies and television. For a young company in an innovative and growing industry, Netflix has set itself up for a tremendous journey. The company has had much success due to its adaption of a modern business model and strength in operations management. Its continued reliance on and improvements of operation management principles is necessary to continue growing and bringing in profits.
Netflix is able to offer its customers a flat monthly fee for services, no contract requirement, no late fees, a large variety of television shows and movies, in a convenient way, at a reasonable price.
The important thing to ask is why people watch Netflix in the first place. Maybe a friend told you about a new show that you just have to watch. Maybe you're bored and have nothing better to do. Maybe you're sick and can't do anything else but watch Netflix. Maybe it's a little treat for yourself a long day of work or school. Netflix is a like a gateway to new worlds and stories that distract you from the drivel of everyday life. Or...is Netflix more like a gateway...drug? The side effects of this said "drug" can be troublesome. The worst part is you may not even realize that you are falling victim to any of it.
Netflix is on demand DVD rental as well as internet streaming provider working in different countries such as United Kingdom, USA, Latin America, and Ireland. Some of the corporate objectives of the company are as follows:
As the world entered into the 21st Century, humanity has witnessed an ecology of innovation that ranges from artificial hearts and livers to iPods to Bluetooth technology to smartphones and many more ("21st Century Inventions That Made an Impact”). Each with its own unique attraction has become a catalyst in nature for how individuals think, act and live. Along with these state of the art developments, Netflix has become the cutting – edge service for internet streaming media. Deemed as “a worthless piece of crap” from Wall Street analysts, Netflix with tremendous leadership gained control of their industry and swiftly transformed the delivery of movie rentals ("How Netflix Beat Blockbuster: An Exemplar of Emerging Technologies”). Faced with impossible odds, we will discover how Netflix was able to survive, conquer and prosper as the emerging technology in their industry.
Also Netflix needs to prepare a better plan to recover old customers, gain new customers and make sure that the people who still have Netflix keep it. Establishing a bundle price for both online streaming and DVD rental will allow The Netflix Company to recover some market shares and remain the leading overall digital film company. The recommendations are as follows:
Netflix exhibits dominant economic characteristics in the online movie rental business. They enjoy strong market size and growth rate when compared to rivalry competition. The number of rivalries are increasing, and the market remains dominated by only a few sizeable rivalries like Blockbuster Video, Wal-Mart, Walt Disney Movies and Movielink’s Downloadable Movies. Netflix is determined to offer new and innovative technology to sustain their competitive advantage.
Long-time friends, Tom Herman and Kaleil Isaza Tuzman, had a great business idea, with a large market, and little competition. They took something that nearly everyone goes through, and marketed it in a more efficient way. They wanted to make the DMV more efficient, specifically; they wanted to allow consumers to quickly and securely pay their traffic tickets online. This business plan parallels Netflix in many ways, as it took something that we were