Nike Company Research Paper

Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world 's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 Billion making it the most valuable brand among sports businesses. Nike and Precision Castparts are the only Fortune

NIKE Inc., known for its athletic shoes, apparel, and it wide variety of sporting goods is located in the state of Oregon. NIKE Inc. previously known as Blue Ribbon Sports was originated in 1964 with the idea of importing shoes from Japan and sells them locally. Once successful, the founders, Bill Bowerman and Phil Knight, decided to market their own brand of athletic shoes. As a result, NIKE Inc. was established. From there, NIKE Inc. has a long history of success in producing quality, durable athletic merchandise that focuses on the athlete. In

Nike Inc. is a very successful publicly traded sportswear and equipment company based in the United States. Nike is a multi-national and Fortune 500 company. It has reached achievements in their innovation in products that Nike has become one of the most recognized companies today and companies dream to have what Nike has created. The main headquarters for the company is in the Portland metropolitan area near Beaverton, Oregon. Nike leads the world in supplying athletic apparel and shoes. Nike shows how devoted they are in the satisfaction of their customer’s needs that it shines upon their mission statement and encompasses their vision. Nike ensures to go far and beyond expectations so that their customers receive quality products and services. Nike was founded in 1964 as Blue Ribbon Sports, but goes back to the 1950’s, and with their extensive history it only adds up to its impressive reputation in the Sports industry.

The NIKE Company, is engaged in the design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services. Nike Company operating segments include North America, Western Europe, Central & Eastern Europe, Greater China, Japan and Emerging Markets. However, the Nike Company portfolio brands include the NIKE Brand, Jordan Brand, Hurley and Converse. The Company sells their products to retail accounts, through their retail stores and Internet Websites, and through a mix of independent distributors and licensees across the world. The Company's products are manufactured by independent contractors (Guru Focus, 2017)

1. Nike, Inc. is one of the most successful multinational companies in the world of sports. The company is enrolled with services, sales of footwear and sports equipment, design and marketing. The headquarters are near Beaverton, Oregon. According to Sage(June 26, 2008),´´ it is one of the world´s largest suppliers of athletic shoes and apparel and major manufacturer of sports equipment, with revenue in excess of 24.1 billion US dollars in its fiscal year 2012 (ending May 31, 2012)´´. In 2014, the brand alone was valued 19 billion US dollars, making it the most valuable brand among sports businesses (Ozanian, July 10, 2014). It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight (The Editors of Encyclopædia Britannica, 2015).

Nike, Inc. which is based in Beaverton, Oregon is the biggest and most successful brand in retail and sports. (History of Nike – KicksOnFire.com).The brand is so successful that it holds over 60% market share in the industry. Nike was first known as Blue Ribbon Sports and was established in 1964. It was originally deal by a Japanese shoe maker Onitsuka Tiger (now known as ASICS). It only formally become Nike Inc. in 1971. It was started by a track and field coach, Bill Bowerman and Phil Knight, a runner from Portland who was enrolled in the University of Oregon. (Business Insider, 2014) Till date, The Nike Global team has employees in six continents and around 53 countries. They have more than 750 stores around the globe (Company Profile –

Nike is a United States based sports company in Beaverton, Oregon. Nike’s original name was Blue Ribbon Sports and its mission is to be the world’s leading sports and fitness company (Nikebiz, 2010). Nike had two options for

INTRODUCTION Founded in 1968 in Oregon, Nike's business activities involve design, development and the worldwide marketing of high quality apparel, equipment, footwear and accessory products.

Nike, Inc. (IPA: / 'naɪki/) (NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in Beaverton, near the Portland metropolitan area of Oregon. It is the world 's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian. HISTORY OF NIKE The company 's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into

Nike, Inc. is a multinational corporation based out of Oregon. It is known as the world’s largest supplier of athletic shoes and apparel. It was originally called Blue Ribbon Sports, and founded by Phil Knight and Bill Bowerman. They started the shoe business by importing athletic shoes from Japan. In 1964, during the first year of business, Blue Ribbon Sports sold 1300 pairs of Japanese running shoes grossing around $8,000. In 1965 the company hired its first full-time employee with sales reaching around $20,000. With sales starting to soar, the company decided to expand to other areas of the United States. On May 30, 1971 the company officially became Nike, Inc. (1).

In 1964, college track athlete Phil Knight and his coach Bill Bowerman started Blue Ribbon Sports, a distribution company for what are known today as Asics shoes. In 1971, Blue Ribbon Sports began designing and selling their own shoes and changed their name to Nike. Nike is no stranger to bad press and highlighted in a 2014 Business Insider article written by Lara O'Reilly, she mentions a few of the bold moves they made over the years that have garnered attention, starting with the change of their name. Another controversial move they made was with their slogan, “Just Do It”, which was admittedly inspired by the last words of a serial killer right before his execution. Furthermore, they also endorsed their first professional athlete who was nicknamed the “Bucharest Buffoon” because of his scandalous reputation. Phil Knight has been quoted as saying, “It doesn't matter how many people you offend, as long as you're getting your message to your consumers...” In this submission, I will explain how Nike came to its sweatshop scandal situation through its expansion strategy, the positive and negative impacts of this strategy, how Nike responded to this situation, how the company could have responded differently, and what would the consequences have been as a result.

Nike is an American multinational corporation that is betrothed in the design, development, manufacturing and worldwide advertising and trades of footwear, attire, paraphernalia, accessories and amenities. The company’s headquarter is located near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's leading purveyors of athletic shoes and attire and a foremost industrialist of sports paraphernalia, with profits in excess of US$24.1 billion in its financial year 2012 (ending May 31, 2012). As of 2012, it

We chosen Nike Company for our ethics for business assignment research company. Nike Company is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air

Nike is an American sportswear & footwear company. Nike was established by Bill Boweman & Phill Knight on 1960. Nike has good contact with world famous sports clubs by manufacturing footwear, sportswear and uniforms jersey for them, since 1972. Nike also exports their products to Japan, Malaysia, Singapore,

Nike (NKE) is a well-known clothing, footwear, and sporting equipment company based in the USA. The company develops a variety of products for a wide range of sporting activities which includes soccer, football, tennis and basketball among many others. Nike’s involvement in sports is so well executed that it is difficult to turn on a sports channel and not see some type of Nike logo. Aside from its merchandise, the company also drives revenue growth through licensing agreements. Nike is also parent to the Converse footwear company and the Hurley clothing and accessories company.