FINANCE SIMULATION: M&A IN WINE COUNTRY
DEBRIEF SLIDES
HBP PRODUCT NO. 4807
This PowerPoint presentation was prepared by Professor Timothy Luehrman for the sole purpose of aiding classroom instructors in the use of Finance Simulation: M&A in Wine
Country V2 (HBP No. 4805). HBP educational materials are developed solely as the basis for class discussion. These materials are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management.
Copyright © 2013 President and Fellows of Harvard College. This publication may not be digitized, photocopied, or otherwise reproduced, posted, or transmitted, without the permission of Harvard Business Publishing.
DOES M&A MAKE SENSE IN THIS
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© 2013 HARVARD BUSINESS SCHOOL PUBLISHING
8
SETTING RESERVATION PRICES
In the real world, reservation prices are derived from industry knowledge, business experience, and due diligence.
In the Simulation, each player will receive Confidential Information about Bel Vino and Starshine.
The Confidential Information gives specifics about value creation opportunities at each target.
The Confidential Information is different for each role.
Use the Confidential Information with the financial data and valuation tools in the Simulation to
estimate the value of each target from the perspective of your assigned role.
Based on these, you decide on your reservation prices for Bel Vino and Starshine
If your role is Bel Vino, your reservation price for BV is the lowest price you would accept; for SS it is the
highest price your would pay.
If your role is Starshine, your reservation price for SS is the lowest price you would accept; for BV it is the
highest price your would pay.
If your role is International Beverage, your reservation prices are the highest prices you would pay for BV
and SS.
© 2013 HARVARD BUSINESS SCHOOL PUBLISHING
9
PLAYING THE SIMULATION
Round 1
Each player is assigned to a role and receives Confidential Information
The Business simulation module helped me appreciate the value that data can give us. In this module I did an assignment which required me to build a simulation model. I was given information about a clinic which had a queuing problem. I had to build a simulation model which replicated the clinic and then, using the data given in the brief, had to add timings to the queues at reception and the different waiting rooms in the clinic. I used the Simul8 software to build this model. I had to then run the model and identify the bottleneck in the system. Once the bottleneck was identified, I had to build an alternative model and then run
Reservation price is the price or point at which you are indifferent between doing the deal and not doing the deal. The reservation price should always reflect the BATNA. The reservation value has nothing to do what with what you hope to pay, what you “should” pay, or what is a “fair” price in the negotiation. In NBC’s case, NBC’s reservation price should be approximately $5.5 million dollars per episode. This represents the current break-even license fee.
Price will reflect the administrative costs for having the business (i.e. lawyer costs for negotiations, payroll services for SLP)
In the beginning of the simulation, I decided to choose my stocks wisely instead of impulse buying the stocks of companies I liked. I chose my stocks wisely by looking at how the stock has been doing over time. The stocks I chose were two shares of AbbVie for 131.82, 4 shares of Panera bread for 993.04, one share of Walgreens for 82.88 and 10 shares of Con.Ed for 784.30
* The pricing questions show that customers are willing to pay between $10 and $14 for a single ticket which is the biggest market according to the survey results as mentioned above. The larger the ticket package, the more discounted the customers expect the price to be. Most customers are not willing to pay more than 10% for premium seating. 81% of the respondents stated that they would spend between $6 and $15 on concessions.
The pricing policy for the Braaap products are based on dealership and manufacture prices, including Braaap overheads, this determines the final price that’s displayed online and instore. These prices encompass all the products within the Braaap brand from clothing, spare parts, motorcycles etc
B. The ticket purchasers (represented by 10,000 QD) will pay the ticket scalpers for any price above $130 up to the equilibrium price of $2,000. The graph below illustrates the range of $200 to $2,000.
To book a bottle service, clubs require you to spend a certain minimum amount the moment you are seated. As an example, the usual reservation starts
After finishing the chapter 9 simulations the key concept I learned was the target market, and how to price the products. Company should identify the which group of customer that they want to target for the particular product and how much customer are will to pay for that product. In the simulations they give one example about the bags. Company raised the price on the bags because of the high quality of product and it provides additional benefits for the customer. I would suggest other to research about the customer need and wants before deciding for the price. If customer doesn’t need your product then it is not great idea to put those product in their
I think, we will go for 'client based pricing' means will incorporate pricing procedures in light of the territory salary and their spending i.e. successfully helpful technique to characterize the costs in view of the clients impression of quality means how clients like our items while this can be perceived simply after begin offering our items. Our procedure is to keep up an item quality independent of market cost then offer it for sake on looked after quality. Ideally, we can expect some great clients in starting after that with their input, can expect all the more new and additionally old clients. In this way, pricing techniques will work just on the off chance that we give attractive client benefits that truly be vital for us and will assume a critical part in our pricing methodologies, Courtland L. Bovee and John V. Thill
Calculating reservation price is an important part of the home buying process and can help me negotiate the best possible deal for my situation and get the home that I want. Consider using the above calculations for each home that I are considering so I have the confidence to overbid or negotiate for a lower price with my budget in mind.
Professor Malcolm P. Baker and Alison Berkley Wagonfeld, Executive Director of the HBS California Research Center, prepared this case. HBS
Price below competition: This would use the similar pricing structure as the rest of industry with price below the competition. (say, ¢14.99 /minute incl. all taxes) This would be easier to communicate to customer, as they are already familiar with the bucket system & volume discount. Again Virgin Mobile will be only differentiated by its cheaper price, VirginXtras, no hidden cost & better off-peak hours. But in this case also, Virgin Mobile is no different from the industry and hence has no big competitive advantage.
Below we outline this straightforward and well-known implementation methodology yet we further enhance it to join real-world simulation specifics with the evident benefits of risk-neutral American Monte Carlo pricing.
Worth set by client: Pricing director need to consider the cost for the result of Subway the amount they find themselves able to spent on item and as indicated by that they have deliver the item. Moreover Subway needs to survey what are the worth is getting for the item and keep the worker with the straight client contact.