preview

PEST Analysis Pest

Better Essays

1. “PEST analysis is used by businesses around the world to devise a strategic approach to their activities.” Discuss this statement highlighting the various components of the said analysis.

Being a form of strategic analysis, PEST analysis is of paramount importance for an industry. It is used as a ‘business measurement tool’ by companies so as to better understand the market growth or decline. PEST is an acronym for Political, Economic, Social and Technological. These four key areas covered by PEST analysis are external factors and therefore businesses have any control on them. Moreover, they can be considered are being opportunities or threats. The four aspects are crucial for an industry. Each one of them differs according to the …show more content…

Here, a firm must question about the impact of those determinants on a company and must also examine the long-term effects of those determinants. The determinants are generally outside economic issues that contribute to a company’s success. These include rise in the inflation rate of the economy, economic growth, exchange and interest rates, market and trade cycles, monetary issues, overseas economies, distribution trends, market routes etc. It is also necessary to point out the fact that this key are of PEST analysis varies from country to country. For example, businessmen of under-developed countries will not necessarily take into account the same economical trends as those of developed …show more content…

In other words, it refers to ‘the technology issues that impact on how an organization brings its product or service to the market place’. The role of the internet must also be taken into consideration. A company must ask itself if there are any the technological advancements taking place, or if the government is investing on technology research. It is fundamental to keep in touch with the latest technological improvement in order to be more efficient. Businesses are aware that ‘good technological infrastructure leads to the better production resulting in reduced wastage and lower

Get Access