III. PEPSICO - SWOT ANALYSIS
A. Strengths: PepsiCo still has a good market position. PepsiCo has a solid financial performance, as we can see for example on its continued growth in sales revenues. PepsiCo product portfolio, provides a diversity of beverage and snacks to their diverse customers.
• Continued growth in sales revenues.
• Emphasis on innovation, brand building and marketplace execution.
• PepsiCo is the second Food and Beverage Company in the world (Market position).
• Strong product portfolio and provides a variety of different beverages and foods.
• Stable high earning brands versus the main competitors.
• Better customer service and customer satisfaction record.
• Strong distribution channels and logistics.
B. Weaknesses:
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• Be proactive looking at the future market demands and requirements. D. Threats (external): The biggest external treat for PepsiCo is Coca-Cola Company, because this is the most valuable brand in the World right now. Compared with Coca-Cola, PepsiCo growth rate is very slow. They need to increase their healthy beverage product line. PepsiCo acquired Gatorade, Tropicana, and Naked Juice, and executed a merger with Quaker Oats, but still needs to provide more healthy beverages and snacks.
• Healthy tendency – demands on nutritious beverages and foods.
• Increase in international competition.
• Compliance with different government regulations in different countries
• Customer demands variations.
E. Matching strengths to opportunities/converting weaknesses and threats: Their emphasis on innovation can help PepsiCo to continue to increase their global presence as they adjust their products to meet the habits, market requirements and demands of the countries where they plan to market their products. Through improved advertising they can take advantage of their low priced products by emphasizing on the quality of their products. As they continue to work to increase their healthy products portfolio, especially a healthy carbonated beverage, they will be able to better serve the changing market and customer demands for healthier drinks and snacks and have a better chance against Coca-Cola.
IV. COMPANY RESOURCES
PepsiCo is a
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PepsiCo Inc.: The challenge of Pepsi (as an opponent to Coca-Cola) has never lost its fizz for
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