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Pest Analysis For Bahamair

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PEST analysis abbreviates for Political, Economic, Social and technological strategy of analysis. It entails the factors on the macro environment (NetMBA). Political factors are where government regulations and legal factors are assessed in terms of their ability to influence the business environment and trade markets (Makos, 2014). Factors like political stability, tax guidelines, trade regulations, safety regulations, and employment laws are mainly addressed in this section (Makos, 2014). Economic factors are where companies analyse the economic issues that can affect the company (Makos, 2014). Inflation, interest rates, economic growth, the unemployment rate and policies, and the business cycle followed in the country are mainly addressed …show more content…

Analysis: Bahamasair
Bahamasair is the national flag carrier of the Commonwealth of the Bahamas. From its establishment in 1973, Bahamasair has evolved greatly. However, the macro-economic environment has had its share in the many milestones of the company. In the succeeding paragraphs, a PEST analysis will be …show more content…

According to Teresa Cederholm (2014), it took three years for the global airline industry to recover the 6% decline in revenue between 2000 and 2001. The US airline industry revenue decreased by $107.1 billion in 2002 from $130.2 billion in 2000. Passenger traffic decreased by 5.9% year-over-year in 2001 and 1.4% in 2002.
As a result of this and the recent Paris attacks from the ISIS terrorists group, there have been a major decline in air travel.
Another factor is the prolonged recession, which has also adversely affected air travel because people have cut vacations from their expenses.
Because of advances in security by the FAA, the operating costs at airports have increased (Google Sites). This has a domino effect of airlines because this costs is also passed to them through airport fees. These costs are then reflected in ticket

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