PEST analysis abbreviates for Political, Economic, Social and technological strategy of analysis. It entails the factors on the macro environment (NetMBA). Political factors are where government regulations and legal factors are assessed in terms of their ability to influence the business environment and trade markets (Makos, 2014). Factors like political stability, tax guidelines, trade regulations, safety regulations, and employment laws are mainly addressed in this section (Makos, 2014). Economic factors are where companies analyse the economic issues that can affect the company (Makos, 2014). Inflation, interest rates, economic growth, the unemployment rate and policies, and the business cycle followed in the country are mainly addressed …show more content…
Analysis: Bahamasair
Bahamasair is the national flag carrier of the Commonwealth of the Bahamas. From its establishment in 1973, Bahamasair has evolved greatly. However, the macro-economic environment has had its share in the many milestones of the company. In the succeeding paragraphs, a PEST analysis will be
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According to Teresa Cederholm (2014), it took three years for the global airline industry to recover the 6% decline in revenue between 2000 and 2001. The US airline industry revenue decreased by $107.1 billion in 2002 from $130.2 billion in 2000. Passenger traffic decreased by 5.9% year-over-year in 2001 and 1.4% in 2002.
As a result of this and the recent Paris attacks from the ISIS terrorists group, there have been a major decline in air travel.
Another factor is the prolonged recession, which has also adversely affected air travel because people have cut vacations from their expenses.
Because of advances in security by the FAA, the operating costs at airports have increased (Google Sites). This has a domino effect of airlines because this costs is also passed to them through airport fees. These costs are then reflected in ticket
PEST is creation for Political, Economic, Social and Technological. This investigation is utilized how these four external factors influence to business circumstance. Essentially, a PEST investigation helps you decide how execution and exercises are
The airline industry is one of the largest global industries in the world. Airline companies in the airline industry have gone through challenging obstacles in the past decade. Many changes have occurred within the industry and increased regulations have driven up cost for the industry. The attacks on 9/11 left the industry in shock when planes were used in terrorist attacks in the United States. These attacks changed the mentality of the industry and shifted the focus towards safety. Safety was also a major concern in the industry with the breakout of SARS in 2003 and the H1N1 flu in 2009. The airlines had to ensure that public health and safety of the travelers were
Report includes political, economic, social and technological factors. This analysis is done in order to predict the future impacts of these factors on Arcadia Group. The main points are discussed:
The terrorist attacks on September 11, 2001 shook the United States in a profound way, deeply upsetting the national perception of safety within U.S. borders. No industry or sector of the economy felt the impacts of these events more than the airline industry. Both the immediate reaction to the attacks and the long-term repercussions have negatively affected the industry. Today’s airline industry is much different than it was prior to September 11. There is a much smaller work force, more low-cost carriers, more security and more fees associated with flying.
The economic factors like slow economic growth, low disposable income, and fluctuation in the price of oil have been responsible for weak performance of Southwest Airlines. There are no adverse political effects. Southwest Airlines has been positively affected by the increase in consumer interest in leisure travel. The leisure segment is an important segment for low cost airlines. The net income has declined from $459 million in 2010 to $178 million in 2011.
PEST ANALYSIS ON TARGET CANADA BY GRACE NWACHUKWU. October, 2014 Business News Daily, 2013 explained PEST Analysis (Political, Economic, Social and Technological Analysis) as how those external factors can affect a business’s activities and performance… The article further explained that aside the fact that some organizations already have factors affecting their performance, there are some factors outside the organization that can determine the positive result of business. For those organizations to determine how those factors outside the organization can be of positive impact, they decide to conduct a PEST Analysis.
PEST is an acronym used for companies with in the political, economic, social and technological views. PEST allows companies to view and observe certain areas that might have been overlooked. The company I will be discussing the PEST analysis is Target. Target is a large scale company and is constantly changing in the industry. The political views of Target is that they must have an unbreakable bond with China due to majority of its products coming from that country. They must be aware and stray away from any conflicts because it can create a negative affect in the operation of Target. Also the company is altered by taxation, tariffs, cost, and trade restrictions especially when they're trying to broden outside the United States. The economic
There also could be a decline in leisure time travel due to the terrorism that took place on 9/11. A dejected economy can also have an adverse effect on travel. New government regulations could also make air travel more costly since there are not very many areas that an airline can reduce its costs so they would have to increase prices. Technology is taking a step forward via ticketing and Southwest airlines allows passengers to check in online up to 24 hours in advance.
Another factor is the economic factor, airlines are affected with anything happening in the economy since it is a huge network. “The prolonged
Airlines must operate within a low-margin, high-fixed-cost environment, making profitability particularly sensitive to decreases in volume, either from environmental factors (e.g., the September 11,2001 attacks) or from competition. Moreover, the airline business is labor-intensive. Labor costs as a percentage of revenues ranges from a low of about 25 percent for the low-fare airlines to almost 50
Since the airline industry is a direct product of market conditions, it is greatly affected by all externalities. Many people noticed a decline in travel after the September 11th tragedy occurred due to safety concerns. When there is a huge increase in fares that definitely interferes with the demand for travel; it causes the price of tickets to continue to rise since a clear correlation between supply and demand exists. When the economy is doing well in terms of the employment rate, and when the dollar is strong people have the tendency to travel more (Jerram,1998).
Economy airlines suffer during down economies and reduce their orders, and the industry has become dependent on the Middle East and Asia in recent years to offset this (Crooks & Weitzman, 2010).
3. The economic downturn in the late 1990s had severe consequences on the airline industry that the demand for air travel dropped leading decrease in flights and revenues; increase liquidity concerns.
This paper will provide the advantages and disadvantages of different facets that fall within the PEST analysis: political, economical, social, and technological aspects of India.
The state of the industry since September 11, 2001 is as follows: Airlines have experienced two point one billion in losses and more than one hundred thousand layoffs. Employment domestically has experienced a ten percent drop in demand and employment globally has experienced a thirty percent drop in demand. Hotels have experienced a two billion dollar lost in room revenue and meeting room and convention industry has experienced a one billion dollar loss. As a whole the entire Travel and Tourism industry have experienced an enormous drop in revenues.