Business Strategy Assignment One Module Code: ST3S03_2012_V1 Module Tutors: Paul Davies ID: 11018712 Hand In Date: January 30th 2012 Content Introduction……………………………………………………………………………….4 1.0 - The competitive strategy analysis for NEXT……………………………………...4 1.1 - Srategic Position Analysis………………………………………………………..…4 1.2 - Competitive Advantage Analysis…………………………………………………..5 1.2.1 - Strategic Groups….…………………………………………………………….…6 1.2.2 - ‘Generic’ Analysis………………………………………………………..…….…7 2.0 - External influences and drivers affecting NEXT……………………………….….8 2.1 - PESTLE Analysis………………………………………..…………………………...8 2.2 Industry Analysis……………………………………..……………………………...10 3.0 - Value Adding Activities …show more content…
Since 2001, NEXT has created the next day delivery service on most home shopping orders. Currently there are more than 2 million customers in the UK and over 70% of NEXT 's home shopping business is now transacted online (nextplc.co.uk, 2011). Additionally, in October 2007, Meadow Hall in Sheffield became one of the first concept stores NEXT had fitted out in the new style that is now commonplace throughout its UK outlets (careers.next.co.uk). These events highlight the firm’s consideration of its customers and ability to diversify the service to satisfy customers’ needs. Depending on the analysis above, Next could provide a relatively high degree of perceived added value for customers. The firm also differentiates both its products and services to meet the needs of its customers. Considering NEXT’s product orientation, the organization sells moderately priced clothing and target customers are stylish women and men from 20 to 40. It also updates low price fashion products frequently. It shows that the price of NEXT products is acceptable for the public. In addition, the management statement of NEXT in 2 November 2011 presents there will no further increase in selling prices in the first half of 2011 and this trend will sustained to the second half of 2012. Totally, the analysis above illustrates NEXT’s strategic position is ‘Differentiation’, number 4 in Bowman’s
1 Introduction This Report should give the reader an overview of the clothing retail market in general and an in-depth analyse of NEXT Plc in detail. The main emphasis in this essay are the Retail and Directive division of NEXT Plc because they are the cash generators. Furthermore it shows the current situation of NEXT, its
General Motors (GM) has been participating in the Chinese automotive industry for over nine decades. In ensuring, that General Motor’s operations in China remains competitive as well as achieving their vision to be the most valued car marker in the Chinese auto market, as such a PEST analysis is to analyse the automotive market environment in China. The analyses will assist General Motor in understanding current and future implication on the business and automotive market environment in China that could affect General Motors operation and sales in China. From the analyses this paper will then provide the necessary recommendation and actions that General Motor could adopt in adapting to the changes in the automotive and business environment
NEXT PLC is a retailing company that primarily operates in the UK, and has been trading for almost 150 years; however, the brand itself was first created in 1982 (Next plc, 2010a). The company offers a range of clothing, accessories, home ware and footwear. The company’s headquarters is located in Leicester, UK and is currently run by Chief Executive Simon Wolfson. NEXT distributes through three main channels: NEXT Retail, operating in more than 500 stores around the UK and Ireland, NEXT Directory, a website and catalogue list for over 2 million active users. And NEXT International, with chains of over 180 stores worldwide including an international website. However, NEXT also
This report will be providing a detailed analysis of the existing Budget Hotel market, and how to improve the competiveness of the Travelodge UK, the second largest Budget Hotel chain in the United Kingdom, Second Premier Inn. This report will contain the following, a profile of the organisation’s current target market, which will include demographic, psychographic, geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most important and relevant factors that could have an impact on the business. Once the pest analysis has been completed, the report will be concluded by recommended changes to the marketing
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In September 2015, international low-cost fast-fashion retailer Primark opened its first US store, the start of an expansion into the States. I will perform PEST a Porter Five Forces analyses to show why entering the US market is attractive for Primark, and then I will explain how I envisage the US market will develop over the next five years. A PEST analysis involves looking at the political, economic, social, and technological factors that affect a business, while Porter’s five forces looks at power and seller power, the threat of substitutes and new entrants, and competitive rivalry within an industry to assess its competitive environment.
Fabletics has pushed their high fashion brand that is designed for the active woman that would prefer trendy clothing. The clothing is high quality and rivals clothing that cost much more. Still, Fabletics discovered that they needed to change their marketing strategy in order to attract more customers. Their convenient online retail subscription model proved successful in the beginning. However, Fabletics decided to open physical stores to attract even more targeted customers and sales. Fabletics has always been regarded as a high quality store that provide personal customization to customers. Now, they are using the reverse show room model to turn browsers into purchasers. This
NEXT is a British brand, the main products of which include clothing, shoes, accessories and homewares. NEXT distributes its products through various channels. NEXT has more than 500 retail stores in its main market of Britain and Ireland meanwhile it also runs another 200 franchised stores in more than 40 countries overseas. In addition, NEXT operates online shopping website and home shopping catalogue with over 4 million active customers.
An industry is a creature of its environment. Its very survival and all of its perspectives, resources, problems, and opportunities are generated & conditioned by the environment. Thus it is important for an industry to monitor the relevant changes taking place in its environment and formulate strategies to adapt to these changes.
Air Asia is a world-wide known airline nowadays. It was being established in December 2001. Air Asia’s website www.airasia.com is the most popular e-commerce and search website. Air Asia airlines allow people to book their own flight without needed through a travel agent. Air Asia has become an award winning and the largest low cost carrier in Asia. Air Asia now flies to over 61 countries around the world, with a fleet of 72 aircraft. It has operated over 400 flights daily from hubs located in Malaysia. Air Asia’s famous quote “Now Everyone Can Fly”, has sparked a revolution in air travel with more and more people around the region choosing Air Asia as their preferred choice of transport.
In recent years, with the rapid growth of economic development, travelling has become increasingly important in our daily life; thus, driving the hospitality industry develops continuously. This report aims using PESTLE method analysis the development trend of luxury hotel in China, and provide some recommendations to make sure the luxury hotel develops sustainability in the future.
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