Pestel Eden

In this document I am going to be looking at the possible impacts that two factors have on the UK in terms of Inbound and domestic tourists and how this possess possible problems in the future and therefore help to predict possible outcomes in terms of tourism numbers and offer ways in which I think that the UK can overcome this and therefore maintain their inbound visitors numbers and increase domestic travel within the UK. The two factors that I am going to be looking at include health and the weather.

The unemployment rate averaged 8.5% in 1975, almost 10% in 1982, and has been above 8.8% for more than two years, with little evidence of any improvement ahead.”

tourists to come and see so there will be no need for hotels and pubs,

The unemployment rate is currently 4.5%, which is the lowest in almost 10 years. Many new jobs are being added every month, with 219,000 jobs added in February, and 98,000 added in March. The unemployment rate indicates that the labor market is returning to a sustainable pace of progress (Jamrisko, 2017). Employment is currently healthy in the U.S. This is also good news for Cindy. This indicates that there are more people working, earning, and having disposable income to invest in solar panels.

The business environment of an organization reveals much about its competitiveness and the possible influences on the success of its strategies. The focus of this paper will be an environmental scan of the internal and external environments of two real-world firms, their competitive advantages and company strategies for creating value and sustaining competitiveness, measurement guidelines for verifying strategic effectiveness and their evaluation.

Britain has been over the news due to the British exit the European Union, which this event is known as Brexit (Hunt, 2016). This decision brought a large impact on every country in Britain, but the Britain has not started negotiate with European Union about adapting regulations to minimize their negative consequences. Before people can list potential impacts of Brexit on Britain’s tourism, it is important for people to understand how well the Britain was doing in the tourism industry. In addition, it is important to analyze and understand what type of tourism impacts on Britain. So, people would know how Brexit will change its policy and what impacts will bring to their current life. It will provide an idea of how the changes of regulations will impact different countries and the region. Thus, it provides an understanding of how tourism helps to develop the Britain in terms of environmental impacts, socio-cultural impacts, and economic impacts.

Identifying influencing factors of a company’s macro-environment helps in the strategic development and management within a company. The macro-environment outlines an industry and the competitive environment as seen in figure 3.1, (Gamble, Peteraf, Thompson, 39). Within the macro-environment there are the political factors, economic conditions, sociocultural forces, technological factors, environment forces, and legal/regulatory factors. All of these factors blanket the habitat an industry and its competition thrive in. Inside the industry and competitive environment there are five factors that influence an individual company. The five factors are suppliers, rival firms, new entrants, buyers, and substitute products. The biggest impact on a company are these five factors. For example, Under Armour focuses on their industry and competitive environment to survive and grow. Their strategy to win over the market share from Nike and Adidas consists of expanding a stable and original brand within record time, taking an innovative approach to their product line-up and brand-name appeal where the market seemed to be barren, and lastly, the company enters in the foreign market early on to establish its brand and influence markets outside of the US.

We are working very hard with tourism businesses across England to maintain this momentum, and to ensure that the industry can benefit from the opportunities presented by the Queen’s Diamond Jubilee, the Torch Relay and the London 2012 Olympic and Paralympic Games. This is an unprecedented year – it is our job to inspire Brits that now is the time to take a holiday at home.”

PESTLE is analysis is used to track the environment they are operating in or planning to launch. PESTLE stands for political, economic, social, technological, legal and environmental. The political factors are how much the government are involved in the economy. This can be government policy or political stability/instability and many more. Other political factors are minimum wage and living wage increasing. When this is increasing Rimmel have to pay all of their staff more money to match the minimum wage. By removing benefits people who usually get them will find it hard to buy certain things if they are in a single family as they will only have one income.

The market environment consists of both the macro environment and the micro environment. On macro environment the firm need to follow it and they can’t to control it. It consist variety of external factors that is economic, social, political, legal and technological. In the macro environment the firm should analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology's impact on its society and the business processes within the society. The microenvironment refers to the internal environment of the company such as consumer/customer, Supplier, competitors, the media (public) and in

Increase in Revenue – Locals will earn more income from the expenditures of tourists coming to Sterling Bay to spend on and use the facilities and service in the location. Hence, this raises the living standard of the locals as they will have a reliable source of income from tourism industry.

PESTEL analysis is a method used to study macroeconomics - the macroeconomic environment of an enterprise. Otherwise, it is called the general segmentation of the environment. It defines the basic spheres of the environment, which are areas that have a crucial impact on the functioning of the organization. Also marks the future strategy of the organization through an in-depth analysis.

In today's world, no business operates in isolation without interacting with the environment where it operates. Irrespective of the nature of business whether public or private organization; manufacturing; service industry; local or international firm, its operations are inhibited by the environment in which it operates.

Organisations scan environmental information and use it for planning, decision making and control. Organisations transmit information to several internal and external agencies like govt., investors, trade unions and professional bodies. For any organization, the environment consists of the set of external conditions and forces that have the potential to influence the organization. In the case of Subway, for example, the environment contains its customers, its rivals such as McDonald’s and Kentucky Fried Chicken, social trends such as the shift in society toward healthier eating, political entities such as the US Congress, and many additional conditions and forces. It is useful to break the concept of the environment down into two components. The general environment (or macroenvironment) includes overall trends and events in society such as social

This analysis consists of analyzing the external environment of the company (competitors, social, technological, regulations, etc.). The purpose is to identify the key opportunities and threats in the environment.