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Power Of Habit

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Isaiah Padilla Swanson Psychology 1 2 December 2017 The Power of Habit Book Review In the book, The Power of Habit, by Charles Duhigg, what people do in life, and why they do them are explained. It also explains to the readers the psychological, and physical ways habits are part of a persons every day life. Also, it explains how businesses use the power of habit as a way to manipulate customers, and how socialization is effected by it. The book is separated into three separate parts: The Habit Loop, The Habits of Successful organizations, and the Habit of Societies. The first section describes what a habit is, and how it works. After that in the second section, the way businesses use habits to make customers get what the company wants and efficiently. …show more content…

The book begins with the story of a man named Eugene Pauly, he was seventy one years old, but had lost his temporal lobe to encephalitis. It was a virus that was mostly harmless, but it had reached the brain, causing it to decay. After being loaded with drugs to remove the virus, he actually was perfectly healthy, and the rest of his brain was completely fine. The strange part was that he remembered everything before the year 1960 but had short term memory loss. Any information he had learned would be tossed out within a minute. Constantly forgetting where he was, and repeatedly performing the same actions. However, in a struggle to ensure Eugene had some exercise, his wife took him on a walk every day. It became really strange when he would walk off on his own, on the same path his wife would take him, even though he could not remember where he was at all, or where his house was. It turned out on later tests on him that the part of the brain that controls memory has nothing to do with a person’s habits. The book provided different studies and tests that had confirmed that people learn, but make unconscious decisions without memory or consciously making decisions. The big idea for the first section was the habit cycle. This consists of a cue,

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