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Progressive's Ethical Insurance Fraud Case

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Joe Lewis and fellow lawyer Jack Green founded Progressive, after they worked on an unethical insurance fraud case. From the beginning, they offered innovative ideas, as they sought to serve their customers, especially high-risk individuals who could not obtain deals elsewhere. Progressive’s main focus was to become a leader in the automotive insurance industry, and in 2006 they were the third largest company in the automobile insurance industry. However, as premiums declined in 2005 and 2006, and the market grew stagnant, Progressive had to figure out how to retain and gain market share. Progressive’s stated mission was to reduce the human trauma and economic costs of automobile accidents. STATED AND IMPLIED OBJECTIVES • Profit: Progressive wanted to be positioned at the higher end of the market so that they could maintain their historically high margins on their products. In order to ensure high-quality products, Progressive wanted to find a balance between maintaining adequate control over their policies and allowing customers to customize their individual policies. • …show more content…

To achieve this objective, Progressive used detailed data to price the high-risk drivers and conduct further research on customers with unfavorable background records. They had the specific objective of increasing premiums at a rate of at least 15% each year. • Citizenship: Progressive attempted to hire the best and pay the most, and valued creative, resilient employees who could handle stressful situations. They envisioned using their brand to allow customers to feel safe and cared for, in spite of the intimidating threat of automobile

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