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The Design and Development of Simulation software to enable Tricia-Mart Boost its Sales By Cyril Ekhasomi Ipogah ST10020223254E Bsc (Hons) Computing Supervised by Mr, Ram Kallapiran East London College Centre Aim In this global recession era and competition among organisations on the increase, the aim of this project is to develop Market Simulation Software-a well established market research tool that will help Tricia-mart boost its sales, increase its market shares, improve its services and win over many customers. With the Simulation software, it is relatively easy to change the features or price point of a product and have the simulation software predict the market share that the product would attain in the …show more content…

Background: Recently, Tricia-Mart opened new branches to its existing ones. The management are keen on improving efficiency and services of the company. There are many ways in which this improvement can be done using simulation software: higher quality and efficiency from capital assets, better management of inventory, higher return on asset, this list is endless. But some of these improvements could be made without simulation, so the real question is ‘Why use simulation instead of another method such as real life experimentation?’ Simulation vs. Real Life Experimentation Costs: Experimenting in real life is costly. It’s not only the capital expenditure of hiring new staff or purchasing new equipment but also the cost of the ramifications of these decisions. For instance, if you fire 3-staff members and then find it difficult to cope with the workload, you may probably lose customers while the only cost with simulation is the software and the man hours to build it. Repeatability: In real life, its difficult repeat the exact circumstances again, so you only get one chance to collect the results and you can’t test different ideas under the exact same circumstances. So how do you know which idea is really the best. With simulation software, you can test the same system again and again with different inputs. Time: If you want to know whether hiring another three sales executives will reduce customer’s waiting lists

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