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Research Proposal for Candy Crush

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Proposal of market research plan for “Candy Crush”

A) Background Information

1. Product Introduction “Candy Crush” is a popular smartphone application launch by King.com on 15th November. It was original an application launch on social platform, Facebook. It is a puzzle game which requires you create rows or columns with three candies of the same color to remove them. Removing 4-5 same color candies at the same time can create special candies with different functions. Combine the special sweets to create spectacular effects that crush even more candy.
Players will be given a variety of puzzling objectives as they work their way through the levels available at launch, slowly thinking about their next move and how it’s going …show more content…

The first one is the company website, King.com. As there are some researches already done by the company itself which is useful to this research and the data was uploaded on the website, so a lot of useful information should be found on it.
The second one is the research done by several mobile app research teams such as Xyologic that do research on smartphone application download rate. The data collected from these two sources is valuable to the research because it is used to access the acceptance of Candy Crush as the numbers show the popularity of the product.

2. Primary Research For doing primary research, only survey will be used. However, the questionnaires will be distributed through two channels, online questionnaire and printed questionnaire. The target respondents will be the people owning a smartphone or tablets who in different age group in both genders. Facebook is an important platform for us to distribute the questionnaire, setting up event, inviting people to do the survey is very effective and efficient. However, it is hard to reach the people who do not have a Facebook account or we do not know their accounts. Therefore, the printed version is necessarily needed. We can distribute the questionnaire to our schoolmates, family, teachers and so on as long as they are within our target requirements.
The reason why choosing survey for collecting the primary data is it is the most effective way of getting feedback from the users. To fulfill

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