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Rhetorical Analysis On Twitter

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In “Twitter’s providing New Consumer Insights in the Lead-up to the Holiday Season,” journalist Andrew Hutchinson explains that data insights will be the key to understanding the current market trends and consumer behaviors for the holiday season. Writing for readers of Social Media Today, Hutchinson identifies that Twitter’s insights have been mostly semi-relevant or mere of interest. However, with the combined partnership with Brandwatch and Cheddar, Twitter will be able to showcase, a real-time, public forum, in turn giving brands more of an incentive to work with, and the capability of showcasing the value of Twitter. Andrew Hutchinson helps us to understand that Twitter will be sharing insights of trending conversations and tweets.

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