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Richard Nixon Rhetorical Devices

Decent Essays

On September 23,1952, Richard Nixon confidently gave a speech regarding money the obtained and a dog. Richard Nixon addressed the American people in an effort to restore his credibility as a representative of the United States. In his speech, Richard Nixon used a variety of rhetorical devices in attempt to defend himself against the accusations that he took $18,000 for his personal use. Although the appeals are used correctly, his arguments appear transparent and inconsistent leading to an ineffective speech that failed to persuade his audience. Nixon began his speech by building his credibility for himself. He stated his running position. This used of ethos is not the only example of an attempt to build credibility. Further in his speech, …show more content…

Nixon used this fact to his advantage and portrays himself as one of them, a family man and a veteran. Nixon uses pathos, an appeal to emotion to relate to the American values emotionally by blending right in with them. He downplayed the fact that he served in the military and simply pretends he was in the right place at the right time. For example, he stated “I guess I’m entitled to a couple of battle stars. I got a couple of letters of commendation. But I was just there when the bombs were falling. And then I returned and ran for congress.” By using the phrase “I guess,” he pretended his part during the war was not relevant. He also presented his wife on screen and continued to mention that Patricia Nixon herself was never on payroll. This is significant because it established trust and emotion between him and the audience. In addition, he used the rhetorical device, repetition, to build up even more emotion. It emphasized his confidence and ideas while also guilting the audience into questioning why they ever doubted him. By repeating “Do you think..” he creates a sense of disappointment amongst the American People, and they are forced to rethink themselves for ever doubting such an honest man. Using guilt, although effective, is not successfully persuading the audience into believing his …show more content…

However, this could also be seen as a need for using the $18,000 for personal use. It can also be interpreted as logos, an appeal to logic. Nixon attempts to explain that logically speaking, he could not have benefited from the money given to him. To elaborate on his finances, Nixon gives a complete financial history dating back to his birth. However, there are some inconsistencies throughout his financial history that proves his argument is intangible. He explains that he owned a house in Whittier, California that cost him $13,000 and he owed $3,000. Later in his speech, he mentions the Whittier house stating that it cost him $10,000 and he owes $4,000. If executed correctly, this strategy would have gained him much support amongst his audience. Due to the lack of continuity throughout his financial history, the speech itself loses it’s effectiveness and grasp on the

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