Salem Company Case Study

Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example, a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television, via web, posters or on billboards.

Newham Company is a publicly traded company operating in the “personal product” industry. Newham manufactures cosmetic and body-care products. These products are sold to large department chain stores, such as Target and Walmart, to be sold and distributed to the final customer. Newham’s competitors include Revlon, Inc and Avon Products, Inc. The company has had a steady growth over the past several years. Recently, there has been a change in executive management, including the CEO and CFO. The change was sparked by questionable bonus payments that were paid to the executive management team based on the company’s performance. In addition, a recent lawsuit has been filed based on claims that a new product was not properly advertised,

Advertising and public relations are exceptionally important in the creating of an effective campaign. Once the personal selling along with the promotional

The Rose Company is building a new plant to reduce cost, improve the quality of products, and maintain competitive leadership by gaining a slight production advantage. The main obstacles to be overcome are the commissioning of a new plant, new methods and process, and administrative reporting issues. As the newly hired General Plant Manager, I plan to resolve these issues by insisting that all plant communications flow through me, instituting training for plant personnel and setting operational expectations.

The process of marketing involves the action of advertising and promoting a company, product or service. This includes everything the customer encounters in relation to the company, from advertisements to customer service experiences. Marketing is often broken down into four sections, known as ‘the four P’s of marketing’.

Companies uses a blend of advertisement, public relations, personnel selling and direct marketing tools to communicate and persuade customers of value of product to them.

Persuading the customers: - advertisements attracts the customers to buy the products and services of an organisation.

PR – This is an attempt to affect a consumer’s opinion of a product without actually spending on media advertising, it can involve getting journalists to mention the product in regular publications such as newspapers and T.V magazines.

Advertising is an effective tool of communication used by marketers to deliver and communicate advertisers message and their product benefits to well defined target audiences. The message is generally communicated through the mass media which are the television, radio, Outdoor, newspapers (Print) and internet the

From ancient time, advertising is using for companies to publicize, it is a remarkable market communication form used to persuade people and take or continue some actions. No matter which markets you focus on and whose are your target people, you do need advertising. Advertisement are often sought to generate increased consumption of their products. In order to increasing consumption by selling their products, companies pay a bunches of works on creating a successful advertisement, they use ethos, which is an appeal to credibility, logos, which is using logical reasons, pathos, which is an appeal to emotions, these three strategies called persuasive techniques. Companies use these three

THORNTONS COMPANY CASE STUDY Name Institution Thornton’s Company Case Study 1.0 CASE STUDY It is evident that Thorntons Company faces a number of challenges. This is evident through the observations that have been made. The points that may be highlighted include the issues of fear among investor in the period 2013-2014 on the issues of profit warnings. The other challenge is the challenge of closing up of its stores where the company has closed up stores from the 344 stores it had to the current 247 stores.

Weatherford International LLC is a multinational oil and gas service company founded in 1941. In 2013, they paid over $250 million to the Securities and Exchange Commission, the Department of Justice, the Department of Treasury, and more. This came as the consequence to accusations of “authorized bribes and other kickbacks to foreign official to win business overseas” (Barlyn). Although this may seem like a lofty fine, perhaps it was not enough to deter the company from further fraudulent and unethical behaviors. This would not be Weatherford’s last scandal and penalty.

Various people would think marketing would not be key within businesses, however, businesses require customers so that revenue can be generated and they can branch out to different countries. TV advertisements along with commercials and posters are used by companies so customers can see what they are offering. In addition, countless hours are put into finding target audiences and board meetings where concepts can be formed and distinguished. Marketing has shown to be a key factor in businesses but does not compare with the supremacy that human resources and finance embrace in the organisation.

The marketing concept is focused on the sence of satisfying consumer needs and its main goal is to satisfy those needs by providing specific product or service offerings. In this approach, brands form out a marketing strategy which identifies their target market and the 4 P‟s as the price, promotion, place and product that are in accordance with their strategies(Kotler and Armstrong, 2006). Promotion, as a member of this marketing strategy acts as a tool for brands to promote their products or services and communicates their messages to their target markets. In their promotional efforts brands may use different media such as televisions, radios, newspapers, magazines, outdoor advertising and they can also prefer tools

Organizations need to build relationships with their customers. Marketing is letting your customers aware about your brand. We are living in a world of brands, so we have to be innovative and competitive in advertising and marketing our products.