preview

Sales Presentation Paper

Better Essays

Mini Wheats | Sales presentation | | Crystal Vatcher | April 5, 2012 |

Professional SellingWillam Genge |

Customer Analysis Sobeys is a Canadian company that has been serving us for over 100 years since 1907. It began with a horse drawn meat cart in Stellarton, Nova Scotia. They have over 1300 stores in 10 provinces. They run under a few different names such as Foodland, FreshCo, Price Chopper, Lawtons Drugs, IGA and Thrifty Foods. Their focus is on providing fresh quality food and superior customer service in the right sized stores. They are also focused on building sustainable worth in an environmentally friendly manner. Their focus on community is shown through improving environmental performance through reasonable, …show more content…

ing
19.65% = 3 day sale profit margin ($2.29-$1.84=$0.45) (0.45/2.29= 19.65% margin)
$3.09 = 2 week special price for in-store promotion
40.45% = After-sale profit margin ($3.09-$1.84= $1.25) ($1.25/$3.09= 40.45% margin) Place * we will provide you with just in time delivery (weekly or as needed) advantage of this is there will be no need to store large quantities which will give you the benefit of needing inventory space and will keep inventory costs low * we have experienced sales representatives to serve you and provide you with assistance for meeting changing needs and solving problems * we will provide you with displays that will take up less shelving space to allow for more products to be displayed
Promotion
* free advertising * free product samples * free coupons for retailers * free knickknacks in boxes

Swot Analysis
Strengths
* has ten essential nutrients * made with 100% whole grain * low in fat * environmentally friendly packaging * comes in 8 different flavours * fun size kids and adults love * own personal website * free advertising
Weaknesses
* not widely known * most stores can’t display all flavours
Opportunities
* Develop recipes the cereal can be used in * to sell our products internationally
Threats
* Other companies selling similar cereal and competing with prices * Other brands of cereal that are more widely known * Other cereals that offer the same

Get Access