Mini Wheats | Sales presentation | | Crystal Vatcher | April 5, 2012 |
Professional SellingWillam Genge |
Customer Analysis Sobeys is a Canadian company that has been serving us for over 100 years since 1907. It began with a horse drawn meat cart in Stellarton, Nova Scotia. They have over 1300 stores in 10 provinces. They run under a few different names such as Foodland, FreshCo, Price Chopper, Lawtons Drugs, IGA and Thrifty Foods. Their focus is on providing fresh quality food and superior customer service in the right sized stores. They are also focused on building sustainable worth in an environmentally friendly manner. Their focus on community is shown through improving environmental performance through reasonable,
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19.65% = 3 day sale profit margin ($2.29-$1.84=$0.45) (0.45/2.29= 19.65% margin)
$3.09 = 2 week special price for in-store promotion
40.45% = After-sale profit margin ($3.09-$1.84= $1.25) ($1.25/$3.09= 40.45% margin) Place * we will provide you with just in time delivery (weekly or as needed) advantage of this is there will be no need to store large quantities which will give you the benefit of needing inventory space and will keep inventory costs low * we have experienced sales representatives to serve you and provide you with assistance for meeting changing needs and solving problems * we will provide you with displays that will take up less shelving space to allow for more products to be displayed
Promotion
* free advertising * free product samples * free coupons for retailers * free knickknacks in boxes
Swot Analysis
Strengths
* has ten essential nutrients * made with 100% whole grain * low in fat * environmentally friendly packaging * comes in 8 different flavours * fun size kids and adults love * own personal website * free advertising
Weaknesses
* not widely known * most stores can’t display all flavours
Opportunities
* Develop recipes the cereal can be used in * to sell our products internationally
Threats
* Other companies selling similar cereal and competing with prices * Other brands of cereal that are more widely known * Other cereals that offer the same
When talking about sustainability numerous people associate it with just protecting the environment. Sustainability is far more than going green, but it is a principle that many companies have adopted and have worked persistently to improve over the last several years. Sustainability is defined as the ability to continue a behavior indeterminately, but it also includes improving human life overall. Sustainable development is broken down into three pillars: economic, social, and environmental (Harich & Bangerter, 2014). Economics is the study of how people use resources, which correlates to the goal of sustainable development by using resources to their full potential (Laszlo, C., & Zhexembayeva, N., 2011, p. 60). Economic sustainable development allows companies to give their customers what they want without overusing mutual resources. Social development combines the social world with the physical realm to provide a good quality of life (Benoit, 2010, p. 7). Social sustainability focuses on the well-being of people and their communities. Environmental development, the most recognizable, includes protecting the environment by reducing pollution, recycling, switching of electronic devices when not in use, etc. All three of these pillars make up what is known as sustainable development. In this paper, I researched a company and their involvement in sustainability and how it applies to the
Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of
Embrace new technologies to improve efficiency, maintain environmental stewardship through green practices and sustainable operations, support continuous improvement of the business processes, develop employees’ capability, and provide excellent customer services.” (Hillsborough County, 2015)
Reduced need for higher capacity at the supplier. This would be reduced because suppliers would not need to size their operations to deliver on the “one shot large volume order” and would be able to space these in time with orders at
much easier. When a client has more information about the service or the product, then it easier
The mission statement for EcoLiving is “To provide cost-effective, quality, and modern design and construction services while promoting greener living. Striving to advise and help our clients reduce their carbon footprint, along with our own, for the well being of our future generations.”
One of the factors, which are also included in our CVS´s mission statement, is to make healthcare accessible and affordable. The market reach of CVS is expanding through a globalized environment. The second of these three pillars of CVS´s corporate social responsibility takes the environmental awareness into account. A reduction in the environmental impact resulting from operations will create an environmentally responsible behavior.
The community, business partners, customers/guests, and employees all have low power, high importance. The community expects a high level of quality products and services that provide significance to their area. This includes having both involvement and support towards the community growth. The protection of the environment and a conservation of natural resources is a concern of the
One point of view says that we should invest in the environment because it will increase our reputation among other things resulting in increased sales. Another point of view is to not invest in sustainability and since consumers gravitate towards the best products and the best prices, which a team could develop, then sustainability is just an unneeded expense. As a team we feel that there should a balance of both investing in sustainable business practices and turning a profit. This strategy can be seen when we turned a $4,600,257 profit in quarter six while investing in seven conscious
We believe a sustainable built environment is one that is more durable, more efficient, and more profitable with less risk.
For Reformation, sustainability is the core of their business, and it is implemented in every level, even though the fashion industry is the third most polluting in the world, this business attempts to do things right by leaving a green footprint. Reformation is actually living up to its mission, “ to lead and inspire a sustainable way to be fashionable.” A clear example of the sustainability in Reformation is that they are a certified B Corp (Benefit Corporation); this means that they use their power as a business to solve environmental and social issues, and it meets rigorous standards of social and environmental performance, responsibility, and transparency. Some of the company highlights in terms of environment is that it has a written
Proximity to raw materials gives benefits on distribution channel which is already organized by formers. This also gives an added advantage in reducing transportation costs
The objective of this enterprise is to support non-profit environmental or organizations by providing a funding award of up to $150,000. ‘A Greener Tomorrow’ is an outcome of Emirates’ commitment to achieve sustainability and environmental conservation. Through ‘A Greener Tomorrow’, Emirates is able to support organizations that work at the grassroots level in engaging with communities to conserve their environment. Emirates are pleased with the positive impact that the winners of ‘A Greener Tomorrow’ have had on their communities and they look forward to following their progress into the
To minimize total waiting time and stockpile re-handling costs (Keep operations costs as low as possible).
The personal selling process is a continuously revolving cycle of stages that assist the professional sales person of today in developing basic selling strategies and tactics that help them improve and prefect their own personal selling styles. As listed in the text, “there are countless small tasks in the personal selling process that are generally organized into seven major stages that overlap and interact which are: