Going to school is an exciting time for many young students. The first time getting on a school bus for your first day of school can be scary yet exciting. Many students are anxious about how their first day of school is going to go and worried about getting lost. What most kids don’t think about are the dangers of distracted or unlawful drivers as they get on or off of a bus. The illustrator of the visual I chose uses context, purpose, color, movement, and text to trigger an emotional appeal from the viewers. The use of those aspects helps persuade drivers to obey traffic laws.
The Government of Alberta’s Office of Public Safety recognized this visual as its campaign title in 2011. It was designed by Calder Bateman Communications and displayed in a public newsletter for its school bus safety campaign. Calder Bateman Communications received three distinct awards listed as Poster Single, Public Service Print, and Art Direction.
CBC used Figure 1 for a public safety campaign sponsored by the Office of Traffic Safety in Alberta Canada. It was used among other images to display the danger drivers put themselves and others in every day when they start up a vehicle. The image was used for bus safety to make people aware of the dangers drivers put children in if they don’t stop for red flashing lights. This image was among others that promoted public safety and obedience to traffic laws in the topic of commercial drivers, bicyclists, distracted driving, and recreational vehicles.
When you see so many incidents lately on the news regarding the students riding the bus, the lack of supervision, and sometimes the harmful acts being done to other students; you wonder why these things are happening. Or perhaps there was an accident involving a bus where a student was severely hurt. I am for seatbelts being on school buses for the simple fact that anything could happen on a bus even an accident and the students should be safe. The issue of seatbelts on a bus is not a huge controversial issue compared to other issues such as whether or not English should be the official language or abortion, but it is an important issue to be discussed and made a decision on.
red-light safety cameras increased 135%.” (“Red-Light Running Dangers”) When the conversation of whether to have red light cameras, or not to have red light cameras arises, human fatalities should without a doubt be a top consideration. Especially when a study performed during 2011 by the Insurance Institute for Highway Safety found that red light cameras had lowered
The ad uses logos to give viewers an image or an idea of the consequences of distracted driving in a creative
"Distracted Driving." Opposing Viewpoints Online Collection. Detroit: Gale, 2012. Opposing Viewpoints In Context. Web. 6 Mar. 2013.
Every American in the U.S has an addiction of being on a phone while driving. The Public Service Announcement (PSA), “The Danger of Texting & Driving” presents an American teenager texting and driving. This PSA shows and explains what can happen when a person is in a vehicle and on a mobile device. As mentioned previously this video demonstrates what consequences can happen as a result of any American simply looking at his or her phone while driving. However, this short video also can teach and demonstrate why anyone should not get on anything that will cause a distraction to the person who is operating the vehicle. In the PSA, “The Danger of Texting and Driving” filmed by Blue Lobster Productions, the video uses pathos which overshadows both ethos and logos regarding the subject of texting and driving.
Each year numerous lives are lost due to careless and irrational driving. The disregard for safe driving has been a predicament to the United States of America for years. Many years Police have relied heavily on speed cameras, breathalyzer tests and heavy fines as a deterrent against unlawful drivers. Over the years fatality rates have increased, so the Department of Transportation and Highway Safety has composed a series of safe driving campaigns. On many occasions the Transportation Department informs and advises the public about the importance of responsible driving. They propagate safe driving through the various channels of the media and
Texting and driving was and continues to be one of the major factors of car accidents in America’s population. In the following advertisement named, “Phone in one hand, Ticket in the other” it is noted that texting and driving are frowned upon in our society, and the authorities are giving citizens tickets for texting and driving. The National Highway Traffic Safety Administration (NHTSA) had created and promoted this ad to help decrease car accidents involving texting and driving, by informing the reader, you will be ticketed if you are caught being on your phone while driving a vehicle. The ad was first campaigned April 2015 by NHTSA. There are two messages being portrayed in this advertisement. First, the text of the ad, gets the audience thinking about two possible consequences of texting and driving. Secondly, the images demonstrate what may take place if you are using a cell phone while on the road. Lastly, both the text and images work together to get the message across that if you are caught texting and driving, you will be ticketed, and the use of a cellular device while driving can lead to a car accident. The, “Phone in one hand, Ticket in the other” ad successfully portrays its reasoning for being invented, and I believe the presence of this ad will decrease the amounts of accidents in America.
In Canada there are several different ways civilians manage to harm themselves while driving vehicles. The occurrence of a vehicle disturbance not only causes harm to the drivers involved, but also puts the surrounding environment at further risk. Understanding the causes to distracted driving is crucial for the safety of Canadians, and can help prevent millions of dollars in damage. The invention of the car has increased in popularity within society, resulting in the creation of several different models of cars. Each new model has made attempts to address distracted driving. Through additional attention to case studies involving distracted driving, we can predict driving is caused from use of drugs and alcohol , use of technology/electronics,
In an attempt to bring awareness about distracted driving to viewers, AT&T has decided to show a different perspective about the issue. Drivers who chose to display reckless behavior while driving are often viewed as careless, and irresponsible. However, many times even a responsible, caring person can make a bad decision and become distracted. This moment of bad judgment can lead to a tragic accident that will affect all those involved. The commercial The Unseen by AT&T used in their It Can Wait campaign is effective in getting their message across. Through the use of scare tactics and people’s emotions AT&T’s commercial; The Unseen is effective because it gets drivers to think twice before becoming distracted behind the wheel.
But these teens, however, were not the only ones to admit they were shaken by the content. According to TODAY, advertising executive Donny Deutsch admitted: “It’s one thing to intellectually get it into our brains, but when you see it this graphically ... I tell you, I couldn’t get through this [ad].” The shock these ads have left on people is solid proof PSA’s are the absolute best way to keep people informed and aware of the consequences of distracted driving.
Drivers who are aware of the abusive cameras are constantly caught up trying to avoid getting an outrageous ticket; therefore, in attempt to avoid them, drivers are unexpectedly and furiously coming to abrupt stops. In result of the urgent and sudden stop of driver A (the first one to cross the intersection), braking quickly doesn’t give driver B neither enough time or physical room to move out of the way, consequently resulting in a rear-end collision, sometimes involving more than just two drivers. The driver’s panic to evade the ticket ends up caught up in the misfortunes of an even sadder circumstance. Leading reasons for this is thanks to the intentional decrease of yellow-light length times. Studies have shown that since the installment of the cameras there has been intentional scheming to cut the period of yellow light to catch as many victims as possible. It has been verified that increasing yellow-lights to at least one second more would decrease the number of accidents by over 45%. (Maass). An extra reason for which there is
One of the biggest rites of passages in the United States at the age of 16 is obtaining a driver’s license. The freedom to roam the open road and explore the world around you in most cases is a joyous occasion. At 16, a young inexperienced driver is constantly conveyed that driving is a privilege and one must use caution or that privilege will be taken away. However, over the past few years one of the growing problems in United States not only affects young drivers but drivers of all ages. Distracted driving is a growing problem in the United States that affects not only people of all ages but race, and gender as well.
The creators of this commercial grasp the hearts and minds of their audience by first bringing out a situation and people who can relate to the common driver, then second exposing them to the extreme consequences of texting and driving, while also setting the mood with appropriate music. By appealing to the emotions of the audience so strategically, the producers carry out an attempt to impact the actions of any drivers who may view their video and change how they view distracted driving in their personal
Another campaign is the “click it or ticket”, although indirect relate with public health, the end result can be that in an accident the victim will end up in a hospital, when he or she did not wear a seatbelt.
An enormous division currently exists between the people who believe that automobile safety should be an option and those that feel it must be a requirement. The federal government feels the morally obligated to create the safest driving environment possible. On the other end of the spectrum, opinions exist that the average driver has ability to make the choice of safety on their own. Editorials, political assemblies, debates, and conversations have arrived on the concept of click it or ticket. This idea refers to ticketing any motor vehicle driver and passenger that is not fastened by a seat belt. Arguments have been made for both sides, and have been reviewed in multiple states.