Memorandum
Date: To: From: Subject:
April 22, 2011 Esteemed GBA490 Students Your Benevolent Professors 4-Hour Case
As a new hire of Silver Ships, you have been asked to prepare an industry and company analysis for Mr. Mike McCarty, owner of Silver Ships. Your report should also provide specific recommendations with brilliant justifications based on your industry and competitive analysis.
Rev. Confirming Pages g
Silver Ships’ Strategy in the Military and Workboat Industry
CASE 14
David L. Turnipseed
University of South Alabama s Mike McCarty walked through the Silver Ships shipyard monitoring the production of several aluminum hull boats in various stages of production, he began to think “What now?” He had seen his
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However, shortly after McCarty completed of his new fishing boat, states along the Gulf of Mexico banned purse seining. McCarty’s career seemed over. However, the end of his fishing career led to the development of his third career. Other fishermen who had seen McCarty’s purse seining boat and had been impressed with its fine construction approached him to build strong, highperformance vessels to fit their unique needs. The demand for his boats continued to increase and, in 1985, McCarty founded Silver Ships, named after the color of the aluminum used in the boats’ construction. The company progressively outgrew three different rental locations and, in 1996, moved to its present Theodore, Alabama, location. McCarty renamed his obsolete purse seining
boat Run Aground and used it for the sign for his new facility. A summary of company milestones is presented in Exhibit 4.
SILVER SHIPS ACQUIRES AMBAR MARINE
Ambar Marine Inc., a New Orleans–based shipbuilder producing aluminum boats, began searching in the late 1980s for a subcontractor to build its “survival of life at sea” (SOLAS) boat, a rescue boat for ships and oil platforms. Ambar approached McCarty at a New Orleans workboat show and proposed that Silver Ships build boats for it. After a visit from the Ambar executives to Silver Ships’ original, humble facility, Ambar decided that McCarty’s facility was not what they wanted to show their customers. Several
Ingalls Shipbuilding understands the objectives and functional requirements. However, the action items, time, and cost to execute become a new challenge. The below action items are recommended to implement the strategy and minimize risk.
The USS Maine was a United States navy ship. It took nine years to put together, with a third of that time being used to put on the metal plating. It was constructed
Today most people think of ships as common every day tools that don’t take much to understand. One builds a hull and some little structuring later and bam you have a ship. But ship building is much more than taking some metal and building a floating structure. It takes years of understanding and research to build such a vessel. Mankind has been building ships for centuries but it was not until the 17th century that Archimedes, a great Greek Mathmatitions, ideas were used and studied closely. Today no one would even think of building a ship without using some type of calculations or a computer to draft out a design. The same principles used in the dynamics of ship building are used in the manufacturing of kneeboards, water skis and
2. Suppose a customer buys an iPhone from Apple for $500 on January 1, 2010. The cost of the iPhone to Apple is $350. Assume that the customer is entitled to upgrades over the next two years. Use the following financial statement effects template (FSET) to illustrate the financial statement impacts for Apple of the customer's iPhone purchase on the date of the initial purchase and at the end of each of the two years following the initial purchase under generally accepted accounting principles (GAAP).
Winnebago operates in the luxury recreational motor vehicles industry. It’s main competitors are Thor industries, Malibu Boats, Polaris Industries, and Brunswick Corporation. These firms were chosen due to the fact that, while they may not all be in the RV industry, they sell similar products as Winnebago. Winnebago’s main line of business in the RV industry of all classes A, B, and C. Thor is the most similar to Winnebago due to the fact that all of its products are specifically in RV industry. Polaris, Brunswick offer a variety of products along with Recreational vehicles such from everything to snowmobiles to gym equipment. Malibu specializes in the boating industry, specifically small boats and boating accessories. The four competitors and Winnebago manufacture the products at their distribution centers and distribute them to to dealers who sell their products to the end customers. We have researched the luxury motor vehicle industry using the Porters Five Forces Model. The Porters Five Forces Model helped us analyze the different trends within the industry and see where Winnebago stands within them.
It’s Your Ship, by Capt. D. Michael Abrashoff is good read on understanding the basics of what he calls grassroots leadership he developed while a Commander in the Navy. He takes the reader through the journey of having a cutting-edge ship handed over him, while finding his own leadership lacking his expectations. While defying conventional Navy leadership tactics, Abrashoff created “a crew of confident and inspired problem-solvers eager to take the initiative and responsibility for their actions.” He ultimately succeeded in turning the USS Benfold into the “best damn ship in the Navy” in a
In January 2010, Allan Monroe was preparing for the April opening of the Wildwood Lake Canoe Company (WLC), a canoe manufacturing shop in St. Mary’s, Ontario. Monroe planned to build 30 canoes per year and he wondered what strategy and tactics would maximize his profits.
The Yellowtail Marine, Inc. case combines corporate and industry data with an "in-basket" exercise. It focuses attention on the difficulties of Robyn Gilcrist – the newly appointed President – to efficiently managing the company’s daily operations while at the same time developing a corporate strategy. Robyn Gilcrist has taken over as CEO a few days after the death of Olaf Gunerson, Yellowtail’s founder and former owner. Therefore, there was no proper hand-over for Gilcrist.
MasterCraft Boat Company vision statement is to be the world's leading manufacturer of water sports boats in terms of initial quality and market share. Its mission statement is to be committed to improving the boating experience of its customers, by delivering innovations that improves enjoyment on the water, and offering products that promote rapid development of skills, generating memories that last a lifetime. MasterCraft was founded in 1968 and soon became recognized as a major force in the tournament ski boat market. Today Mastercraft employs over 400 people and is the largest producer of inboard ski, wakeboard and luxury performance powerboats in the world. It sells boats in over 30 different countries and has over 130 domestic and international dealers.
(NSY) had been providing parts and services to the Mega-Yacht Industry since receiving their initial seed capital in 2000. The Mega-Yacht industry provided an attractive opportunity for NSY. Although the industry was small by comparison, serving only 10,000 vessels, it generated in excess of $1 billion in economic activity annually, divvied amongst the new build, and maintenance, refit and repair business sectors (Mark & Mitchell, 2003, p. 48). The industry’s supporting cast included captains and crews, owners, management companies, procurement agents, yacht builders and repair entities, brokers, and local husbanding agents. Although unknown to the firm at its inception, consultants in 2002 forecasted the mega-yacht industry would see annual growth of 6%, with the potential for even better numbers in the short-term (Mark & Mitchell, 2003, p. 48).
Apart from the 4 factors ship type, DWT, ship age and gears, there are a couple of other factors which affect the ship price. They are
We think that daily spot hire rate will likely decrease next year. There are two reasons. First, there are 63 new vessels scheduled for delivery in 2001 to increase the supply of vessel and only few old vessels need to be retired, while the demand will not increase because imports of iron ore and coal would remain stagnant over next two years. Second, exhibit 5 shows that avg. spot rate of 2000 was higher than the rate of previous years and avg. 3-yr charter rate. In addition, the market will seemingly go up after two years. Therefore, ship owners should hope to sign short-term contract through using lower daily spot hire rate rather than locking low daily high rate for a long period.
1) Do you expect daily spot hire rates to increase or decrease next year? (5 points)
Currently Atlantic’s existing Ohio linerboard mill produces 780 tons per day of linerboard, which represents a mere 1.8% of the nation’s linerboard capacity. This is far below the 150,000 tons of linerboard that Atlantic purchases every year from its competitors. Consequently, with such a tight market, linerboard could either become unavailable or available at very expensive prices. If Atlantic pursues their acquisition strategy in purchasing the linerboard mills from Royal, this could help greatly in strengthening Atlantic’s linerboard capacity and ensure to retain their box plants profits. With Royal’s current Monticello mill producing kraft paper and linerboard, this would require $140.8 million to convert all of the mill’s kraft capacity to
Per the case, technological developments in ship construction play a role in capacity, as newer ships are bigger, faster, and more fuel efficient, increasing the overall shipping capacity of a fleet. Accordingly the long-term decline in daily hire rates makes sense because technology