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Smoking Is The Single Highest Cause Preventable Death

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Smoking is the single highest cause of preventable death in America and puts users at significantly greater risk for disease compared to the rest of the population. Tobacco use costs the U.S. more than 289 billion dollars annually in medical expenses and lost productivity (Surgeon General, 2014). The problems associated with smoking are due in part to its addictiveness. Nicotine is the addictive substance found in tobacco and its chemical dependence is as strong as heroin, cocaine, or alcohol (CDC, 2014). Getting all smokers to quit entirely is not realistic due to nicotine’s addictive characteristics.
The evidence suggests that many smokers want to quit but can’t. In 2010 68.8% of smokers reported they would like to quit smoking entirely …show more content…

This study will measure the effectiveness of using differently framed ENDS messages to change perceptions regarding the risks, cessation, and harm-reduction potential of ENDS.
Electronic Nicotine Delivery Systems (ENDS)
ENDS are battery powered devices used for nicotine consumption. The nicotine is typically mixed with propylene glycol or glycerol, flavorings, and additional chemicals (Dawkins, Kimber, Puwanesarasa & Soar, 2014). Since ENDS are combustion free, they don’t have any “tar” or ash and deliver fewer toxins and carcinogens compared to regular cigarettes. When looking at twelve different brands, the toxicant levels of ENDS were demonstrated to be 9 to 450 times lower than cigarettes and comparable to a medicinal nicotine inhaler (Goniewicz et al., 2013).
There are three generations of ENDS devices. First generation ENDS look similar to cigarettes and are disposable or rechargeable. Second generation ENDS look more like pens and are refillable with a nicotine-containing liquid often referred to as e-liquid. First and second generation devices are commonly sold in convenience stores. (Dawkins et al., 2014). Third generation ENDS are often referred to as Personal Vaporizers (PV). PV’s are sold in “vaping” stores or lounges and cost much more than first and second generation devices. They are more common with long-term ENDS users and are more

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