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Social Media's Effect On American Idol

Decent Essays

Since the beginning of social media, musicians around the world have been using their popularity on these sites as an outlet of success. From pictures to shout-outs and all the way “friendly” feuds, musicians are finding new ways to promote themselves. America has obsessed over musicians in the past, and their infatuation with them have only grown stronger since the kickoff of various social media platforms. Not only does social media have an effect on the idolization of musical star, but television and movies have an effect too. Artists use a variety of music videos, television appearances, and hosting opportunities to brand themselves as an idol. This is done so often, there is even a show called American Idol where musicians compete to become …show more content…

Unlike Kanye West and Miley Cyrus, Taylor uses her social media to brand herself as a sweet girl. Her image that she has built up through twitter and Instagram is the loving, kind, innocent, and friendly girl. She uses social media accounts to show that she is all for girl power. This works for her image because people feel like they can connect with her. Another type of media that Taylor Swift uses to connect with her fans are her music videos. Her Bad Blood music video sent her fans through the roof of obsession. Their infatuation with her quadrupled after the music video of her and her girls came out. Her brand that she created with her various social media accounts, makes Taylor Swift so appealing because she makes herself relatable. That is how Taylor Swift uses social media and other types of media to her …show more content…

Kanye West uses hit twitter rants to give people something interesting to take their minds off their own lives. Miley Cyrus uses national television to keep things crazy for people to fantasize over. And Taylor Swift uses music videos to make herself more relatable to the masses. In the end, all three and even more music artists use their own form of media to make themselves more idolized by the

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