Sony Corporation’s PEST Analysis
Introduction
Sony Corporation is one of the world’s largest manufacturers of electronic product. It engaged in business through electronics, motion pictures, music and financial services. Though it used to be a leading manufacturer, Sony Corp has now been entangled with low sales rate and financial strain in many of its product lines (Euromonitor, 2014). This paper demonstrates three events of Sony Corporation as a case study to analyze how these external factors affect companies’ decision making, then discuss how has international business environment changed from these three events and finally the conclusions are presented.
Sony acquired Columbia Pictures Entertainment, Inc. in 1989
Japanese corporations showed a growing interest in entertainment business in the 1980s. Sony has been questing to win a place in the entertainment software business for some time. It merged CBS Records in 1987 for $2 billion (Fabricant, 1989). And in September 1989, Sony Corporation acquired Columbia Pictures Entertainment, Inc. for the amount of $3.4 billion. The Sony Group intended to secure software in high quality so that Sony 's wealth of hardware products could be promoted. By acquiring CBS Records and Columbia Pictures, this ultimate strategy has been fulfilled (Sony history, 2015).
Political Factors
Ronald Reagan became the president of the United States in 1981. He used the theory of supply side economics as the base of his economic policies, which
Reaganomics are the economic policies that were set and promoted in 1980s by the U.S. President Ronald Reagan. These policies are mainly connected to trickle-down economics. There are four pillars that are associated with the economic policy of Reagan and they include: reduce government economic regulation, reduce growth of how much the government spends, reduce the marginal tax rates such as capital gains tax and income tax and lastly reduce the level of inflation by controlling money supply growth. These four policies were expected to increase investment and savings, balance the U.S. budget, reduce inflation, increase the economic growth rate, restore healthy financial markets and reduce
Reaganomics was economics policies which were propelled by United States President, Ronald Reagan during 1980s. These policies were based on fours pillars namely; reduction of the growth of government spending, reduction of income and capital gains marginal tax rates, reduction of government regulation of economy, and controlling of the money in supply so as to reduce inflation. Their basic aims were to lower taxes and create a leaner government. According to Reagan his decision was informed on stimulation of the economy taxes, financed by borrowing. Lowering taxes was aimed at reviving the economy, which in turn would see the increased tax revenues being used to offset the debts incurred (Niskanen
Ronald Reagan, President of the United States from 1981 through 1989, created economic policies throughout his presidency that aimed to pull the United States out of a recession. His policies, called Reaganomics, reduced government spending and reduced tax rates in order to foster economic growth. Reagan also appointed many conservative judges to the Supreme Court and federal courts in order to shift ideologies to the right. Because of this, Reagan was both underrated and overrated as a president.
Reagan really focused on improving the economy during his presidency, with a plan he called Reaganomics, or supply side economics. The main parts of this plan were cuts on taxes and budgets, and monetary policy. Also, he wanted to reduce government regulation on businesses. He thought that these and increasing defense expenditures would heighten economic efficiency. Reagan managed to cut taxes by twenty five percent in three years. However, the plans did not work out at first, causing a recession that some call “The Great Inflation.” The national debt heightened substantially, and the rate of unemployment reached up to eleven percent. Despite these negative outcomes, the economy experienced a sudden growth and prosperity in 1983, which was
The PEST analysis helps to explain the critical factors in the organization's external environment. The factors include political, economic, social and technological. For Myer, these forces combine with the internal factors, and other external factors like competition. The Australian consumer goods retail market is worth $121 billion (IBISWorld, 2012) but is heavily fragmented. Myer is the third-largest company in the industry behind David Jones and Harvey Norman, but with $3.158 billion in sales holds just 2.6% market share (Myer 2011 Annual Report). This implies that competition is only one of many factors that can contribute to the company's results. This PEST analysis will help to identify the other major factors.
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Conte & Karr (2001) report the economic growth of the 1980’s in the United States sees President Regan cutting taxes and slashing social programs. President Reagan also
While Reagan was in office the economy grew, inflation lessened, employment increased, and national defense was strengthened. He helped the economy by cutting taxes and government expenses. In 1984, Reagan won a second term due to his brilliance in his first. At the end of his presidency the nation had the longest period of peacetime prosperity without recession or depression.
One major reason Ronald Reagan was able to defeat Carter in the election of 1980 was because Carter failed to rescue the hostages from the American embassy, prior to the election. He had already run for president in 1968 and in 1976, but didn’t win until 1980 as a Republican nominee because he established himself as the conservative candidate with the support of like-minded organizations such as the American Conservative Union. Reagan had several policies to try to recover the economy, one of them being deregulation, in which he advocated limiting government involvement in business. Following this policy, he deregulated several industries from government control. Another policy was to reduce inflation by controlling the growth of the money
Sony have been known worldwide as a Japanese multinational company, its efforts trying to expanding business in United States, have made that Sony acquires CBS Records and Columbia Pictures. Thus, creating Sony Music and Sony Pictures, which represent Sony entertainment. This involved to the company in $1.2 billion of debt, and assigned goodwill assets for $3.8 billion.
Reagan was just elected president, but that did not mean he did not have a lot of work ahead of him. As soon as he got elected, he had to deal with the collapsing economy. In 1980, the rate of inflation reached 13.5 percent,
Regan after cleverly dealing with Congress, he obtained legislation known as Reaganomics, based on liberal doctrines of stimulation of economic growth, reduction of inflation, increase of employment and strength of national defense. This economic policy, centered on the reduction of social programs and totally changing the role of the State in the economy, only
Reagan implemented policies based on supply-side economics and advocated a classical liberal and laissez-faire philosophy, seeking to stimulate the economy with large, across-the-board tax cuts. Reagan’s outlook on economics was what he and the public called “Reaganomics”. “The blueprint for “Reaganomics,” was a sketched out supply-side approach to the economic, including massive cuts in income taxes, capital gains taxes, and corporate taxes,”(340). His platform advocated reducing tax rates to spur economic growth, controlling the money supply to reduce inflation, deregulation of the economy, and reducing government spending. Reagan's policies proposed that economic growth would occur when marginal tax rates were low enough to spur investment, which would then lead to increased economic growth, higher employment, and wages. Reagan’s beliefs on cutting taxes were supported by ideas of William Sumner who believed that the best equipped to win the struggle for existence was the American businessman, and concluded that taxes and regulations serve as dangers to his survival. Reagan believed strong nations were composed of people who were successful at expanding their empires and these strong nations would survive in the struggle for dominance.
As soon as Reagan took office in 1981, he began to cut taxes and in order to fix the economy. These tax cuts eventually lead to economic prosperity within Reagan's era. However, these tax cuts also came with him dismantling numerous government programs that date back to FDR’s presidency. Reagan followed the New
As President, Ronald Reagan encountered many significant events; from surviving an assassination attempt, to the space shuttle Challenger disaster. Perhaps the most significant event was the economic downturn. He came to office (much like President Obama) in the midst of an economic crisis; however, President Reagan was able to turn the economy around. How did he do this? In order to answer this question, you must first ask what the economy was like when he was sworn into office, how his policy changed from the prior administration’s policy, and how it contrasts our present economic policy.