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Start With Why By Simon Sinek

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In his book “Start With Why,” Simon Sinek describes the difference between leaders that inspire and those who simply delegate; he encourages readers to look at leadership with a new outlook, and he motivates people to act upon his vision: start with ‘WHY’ instead of ‘HOW.’ He supports his advice with anecdotes of events inspired by real people like Martin Luther King Jr., Steve Jobs, and the Write Brothers. He realized that these individuals all had similar leadership techniques, which happen to be the exact opposite of what other, less successful, leaders do. Sinek calls his formula “The Golden Circle” (Sinek, P.37), which provides insight for how people can be inspired, movements can be prompted, and organizations established. Upon finishing his book, I conclude that Sinek is onto something with his theory; in order to be an extraordinary leader, one must start within.

Sinek’s book is separated into six parts. “This book is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them” (Sinek, P.1). He insists that starting with WHY comes naturally to some leaders but the pattern is so simple that it can be learned by anybody. I took away three main lessons from his book overall; the first is that starting with WHY removes the need for cheap sales tactics. Yes, limited time offers, sales, rebate offers, and red discount signs do work, but only for a short period of time; they do not

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