Strategic Analysis of Yahoo Inc!

The Internet over the past few years has seen a huge increase in online businesses and consumers. Electronic-commerce is expected to generate $36 billion in revenue during 1999, up 140% from last year alone.[1] With such a huge amount of money to be made on the Internet it is becoming very appealing for small businesses and start-up companies to try and make their niche in e-commerce. The Internet is drastically affecting the way companies and people conduct business now. E-commerce encourages growth in existing as well as new businesses because of lower overhead costs, the huge consumer base and the freedom of information flow. However the online revolution has created a large

The first versions of WWW ((what most people call “The Web”))) provide means for people around the world to exchange information between, to work together, to communicate, and to share documentation more efficiently. Tim Berners-Lee wrote the first browser (called WWW browser) and Web server in March 1991, allowing hypertext documents to be stored, fetched, and viewed. The Web can be seen as a tremendous document store where these documents (web pages) can be fetched by typing their address into a web browser. To do that, two im- portant techniques have been developed. First, a language called Hypertext Markup Languag (HTML) tells the computers how to display documents which contain texts, photos, sounds, visuals (video), and animation, interactive

The internet has revolutionized the modern world like no other invention has before, except perhaps, electricity. The internet allows sharing and collaboration to take place between people on opposite sides of the globe. Vinton G. Cerf, often called the “Father of the Internet”, admits that when the original idea of an “intranet” was in its infancy, there was no possible way to imagine all of the ways we would come to use it (NDTV, 2013).

Poe further describes web directories as man-made guides to the internet, which create portals that provide everything from e-mail to entertainment, to ensure stronger understanding of the Web. Poe defines the top-down system through describing the process in which Yahoo’s cofounder, Jerry Yang set up his universal directory—which was through setting up a system of categories followed by classifying the websites accordingly. While this system solved the current web chaos, as shown by Poe through stating, “Web surfers flocked to the site because no one could find anything on the web in the early 1990’s” (Poe 351), it was not the best system. Poe describes Yahoo as hierarchal as he introduces a second more, democratic approach— “Web rings”. A web ring is a set of related websites linked together, creating easier access for surfing the web, which began on the premise that it’s “good to share”. The mentioning of web rings acts as a threshold to Poe’s ideas on information sharing and the power the people have upon doing

Online advertising must go beyond affiliate marketing and display ads increase page views and attract a larger audience. Search engine marketing “represents nearly half the total online ad spend in the United States, with $12 billion in 2010 and projections of $24.45 billion

One of the strengths of yahoo is the number of users. Even though the company has a lot of competitors, there are still many people who are more comfortable in using yahoo. One of its services is yahoo mail. According to Craig Smith’s statistic report, there are 280 million users all around the globe and 81 million of that are users in the US. In addition, in this report, it stated that it has over 200 million unique visitors per month in 2016. To top it all off, there are 1 billion active users of yahoo this year. This is great news for the company because another strength of it is advertisements on yahoo mail. So the more users yahoo has, the more revenue is generated through advertisements on their website. According to EMarketer, yahoo’s worldwide net digital advertisements revenue in 2015 is $3.28 billion. Furthermore, since yahoo has a lot of mail subscribers, it is considered one of the most powerful marketing companies globally. Hitesh Bhasin stated, yahoo’s product portfolio includes yahoo messenger, yahoo personals, yahoo 360, Delicious, Flickr, yahoo Buzz, yahoo Mobile, yahoo shopping, yahoo real state, yahoo next, yahoo boss, yahoo meme. Also, yahoo is known for its web portal, yahoo mail, yahoo answers, yahoo news, yahoo finance, and its search engine. It’s web portal lets users search the web about any information that is available online. On the other hand, yahoo mail is used for communications between users, companies, businesses, professors, or

The World Wide Web consists of a collection of electronic documents in the form of web pages. These web pages have unique addresses called URL’s that show where to locate the web page on the World Wide Web. This essay will examine various definitions of URL’s and cookies, and why a web analyst should care about their importance.

As I write this paper, I notice how my life is entirely dependent on the internet. I am writing this paper on Google Docs, on a chromebook, while I stream music online, check facebook every ten minutes, and even pay my bills online. Internet has taken the world by storm. The internet, which celebrated its 25th century in 2014, started as an idea in 1961. However, the internet as we know it, started with the development of HTML by Tim Berners-Lee in 1990.

The search engine industry is commonly known to have started in 1990 with the release of Archie, a tool used to search the (pre-web) Internet, allowing people to find specific files (Buganza, T., Valle, E.D. Search Computing. In The search engine Industry. Edited by Ceri. S & Brambilla. M.). As the evolution of search engines continued, the development of the most popular search engines today came about; Yahoo, Google, MSN and Bing. According to a recent study; Google remains the most used search engine in the world with an average of 114.7 billion searches and a 65.2% market share Sullivan, D. (11 February 2013). Google Still World’s Most Popular Search Engine By Far, But Share Of Unique Searchers Dips Slightly. Available from: http://searchengineland.com/google-worlds-most-popular-search-engine-148089 (Accessed12 April 2013).

Yahoo, once an industry powerhouse, now face an almost certain dissolution. In the recent years, the company has attempted to reclaim its power in the technology market but to no avail. Yahoo’s decline is not only due to being pushed out of the market by powerful companies such as Apple, but the mistakes that the organization has made under its leaders. Under the leadership of current CEO Marissa Mayer, the company’s collapse has only seemed to accelerate. Looking forward it is likely that Yahoo will complete its fall from grace by being bought out. Yahoo serves as a cautionary tale, and example for many businesses that a lack of the culture and deficient leadership spells inevitable demise.

The father of the web predicted the clog that was soon to wind up plainly extremely recognizable to Internet clients, and he tested associates at MIT to design an on a very basic level new and better approach to convey Internet content. What he might not have anticipated was that representing the issue in a scholastic setting would at last outcome in a business benefit that has altered the Internet.

Yahoo was an early success due to a combination of factors such as timing, hard work, and a good understanding of Web surfer’s tastes and needs.. In early 1995, Net mania was just flowering. It was a great time to be a young entrepreneur with an Internet idea. Dave Faldo and Jerry Yang saw a consumer need for classifying and differentiating web sights. Resting the urge to automate this process, Yahoo’s founders instead chose to manually perform this search, reviewing and classifying roughly 1000 sights a day. This approach combined with their decision to offer a free service lead to early success.

Yahoo! Inc. is one of the oldest and most well-known Internet content providers. Yahoo! Inc. offers one of the most diverse Internet websites. It is believed that by expanding Yahoo!'s services and expanding broadband access, Yahoo! customers will stay on the website and spend increasing amounts of time and money. Yahoo! Inc's biggest obstacle lies in its competition in the form of

Beginning in the 1990’s, the world has witnessed a tremendous growth in the World Wide Web. This boom has resulted in an unstoppable technological revolution that continuous to change our lives. The 20th century has blossomed with the rapid expansion of the Internet. Yet, this expansion has brought with it both, opportunities and challenges; particularly, in the “dot- com” industry. As a result, companies of all kinds employed the Internet as a tool to expand their business reach. For others, the Internet was a new “gold mine” that gave birth to a multi-billion dollar business, named “Google”.

Micosoft was founded on 4th April 1975 by Bill Gates & Paul Allen and is headquartered in Redmond, Washington (USA). The company provides employment to more than 89000 people. Microsoft recorded revenues of $62000 million in the financial Year 2010 (Microsoft, 2011).