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Strategic Strategy Of Apple

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Apple is the multinational company of the United States. The underlying company produces and sells the electronic products and computer software. Apple Company established in 1976 with the name of Apple computer but after that it has changed its name as Apple incorporation and provides several other services. The underlying company is the largest information technology company, according to the revenue. Apple also produces mobile phones and it is the world second largest mobile phone manufacturer. The total employees of apple are 115,000. Apple has total 478 retail stores in seventeen different countries. The total annual revenue of apple from the whole world for the year of September 2015 was $233 billion. The revenue of Apple contributes to 1.25 percent of the GDP of the United States. In the year 1984, Apple launched the …show more content…

The new applications of IT play an important role in the competitive success. The strategy of IT is the most crucial part in the competitive success of the firm. The goal is to transform the industry or the organization. The leadership includes the board of the senior executive and the project management includes the change man. Support In the future strategy and in the operations, the impact of IT is very low. In this category, the firm operates its business in which the firm has the operational failure. The main goal is to improve the local performance and the leadership includes the local level oversight. Turnaround In this category, all the firms receive the full IT support in all of its daily operations. The firms are not dependent on the cost effectiveness. The goal is to identify and then launch the new ventures. The project management includes the development of the new venture. BCG matrix of Apple Question mark The television of Apple makes some amount of money from the market, but cannot reach its

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