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Air China Swot Analysis Essay

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BIJ 13,1/2

SWOT analysis for Air China performance and its experience with quality
A.M. Ahmed
The European Centre for Total Quality Management, University of Bradford School of Management, Bradford, UK

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M. Zairi e-TQM College, Dubai, UAE, and

K.S. Almarri
The European Centre for Total Quality Management, University of Bradford School of Management, Bradford, UK
Abstract
Purpose – To report on the lessons learned during the implementation of TQM principles in Air China as a response to the dramatic changes in both international and domestic markets. Design/methodology/approach – This research work is based on …show more content…

Airlines introduced railway-style, uniformed stewards and restaurant-style tables adorned with vases of flowers and silver cutlery. In 1928, Pan Am became the first US airline to employ cabin attendants to serve meals. Also in 1928, Western Airlines (eventually absorbed in Delta Airlines) served meals brought to their aeroplanes, by Cadillac, from a restaurant near Los Angeles Airport. In 1929, Pan Am introduced in-flight movies on its flights between Miami and Havana (Dana, 1999). In 1930, United Air Lines introduced the world’s first stewardess. Ellen Church was the first woman to serve a meal on an aeroplane. Pan Am preferred to employ stewards who had served as professional waiters or pursers on ships. In 1934, Pan Am inaugurated the S-42 on its route from Miami to Buenos Aires. The airline set a precedent by installing facilities for heating food in-flight on long over-water journeys. Stewards would take orders from passengers and radio ahead for meals, which were served to passengers in a special dining area of the aeroplane (Dana, 1999). Dinner in flight became a formal affair, often in tuxedos and evening gowns. Passengers enjoyed a feast, cooked aboard the aeroplane, and served on linen-covered tables in a fine dining salon set with china, crystal and fresh flowers. During the 1940s and 1950s, passengers on the Boeing 377 Stratocruiser could get staterooms with private washstands, berths, divans,

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