The current issue and full text archive of this journal is available at www.emeraldinsight.com/1463-5771.htm
BIJ 13,1/2
SWOT analysis for Air China performance and its experience with quality
A.M. Ahmed
The European Centre for Total Quality Management, University of Bradford School of Management, Bradford, UK
160
M. Zairi e-TQM College, Dubai, UAE, and
K.S. Almarri
The European Centre for Total Quality Management, University of Bradford School of Management, Bradford, UK
Abstract
Purpose – To report on the lessons learned during the implementation of TQM principles in Air China as a response to the dramatic changes in both international and domestic markets. Design/methodology/approach – This research work is based on
…show more content…
Airlines introduced railway-style, uniformed stewards and restaurant-style tables adorned with vases of flowers and silver cutlery. In 1928, Pan Am became the first US airline to employ cabin attendants to serve meals. Also in 1928, Western Airlines (eventually absorbed in Delta Airlines) served meals brought to their aeroplanes, by Cadillac, from a restaurant near Los Angeles Airport. In 1929, Pan Am introduced in-flight movies on its flights between Miami and Havana (Dana, 1999). In 1930, United Air Lines introduced the world’s first stewardess. Ellen Church was the first woman to serve a meal on an aeroplane. Pan Am preferred to employ stewards who had served as professional waiters or pursers on ships. In 1934, Pan Am inaugurated the S-42 on its route from Miami to Buenos Aires. The airline set a precedent by installing facilities for heating food in-flight on long over-water journeys. Stewards would take orders from passengers and radio ahead for meals, which were served to passengers in a special dining area of the aeroplane (Dana, 1999). Dinner in flight became a formal affair, often in tuxedos and evening gowns. Passengers enjoyed a feast, cooked aboard the aeroplane, and served on linen-covered tables in a fine dining salon set with china, crystal and fresh flowers. During the 1940s and 1950s, passengers on the Boeing 377 Stratocruiser could get staterooms with private washstands, berths, divans,
Referring to the SWOT analysis, we assume the most uncontrollable issue imposed on C.P. is the circumstance of fierce competition existing in the current airline industry. Consequently, as alternative submissions, the company should remain constantly advancing new strategies, namely acquisition and introducing of a budget confederate.
Dayton, L. (1999). Critical success factors in total quality management systems: A practitioner-based study of united states quality programs. (Doctoral dissertation, University of Sarasota)Retrieved from http://search.proquest.com.ezproxy.liberty.edu:2048/docview/304552688
Air Canada was formerly known as Trans-Canada Airlines and was born on the April 10, 1937. It all started with $5 million and three aircrafts; a crop duster and two Electras. The first passenger operations began on September 1, 1937. An Electra, carrying two passengers and mail, flew from Vancouver to Seattle, in 50 minutes. The tickets in 1937 cost about $7.90 one-way and $14.20 return.
A SWOT framework is used to evaluate the internal and external forces affecting the company.
To achieve total quality, organizations must be willing to explore all areas within the business for improvement. It is important to analyze data to determine the best course of action for a solution to the problem. Making decisions without data could create new problems or make the existing ones worse. Total quality tools are available for management to enhance decision making, monitor performance, predict future problems, manage quality initiatives, and solve problems.
Delta Air Lines is a provider of scheduled air transportation for passengers and cargo, whose route network is centered around a system of hub, international gateway and key airports that gather and distribute traffic, and supported by a fleet of aircraft that is varied in size and capabilities. The company’s network includes international joint ventures, marketing alliances with foreign airlines, loyalty memberships and agreements with regional carriers.
Yasin and Alavi (1999) conducted a quantitative study to determine if Total Quality Management (TQM) can produce quality improvement
GHANA TELECOM UNIVERSITY AND COVENTRY UNIVERSITY ECM29EKM: Quality Management and Six Sigma Individual Written Assignment–April 2013 IMLOs Covered: 1,2,3,4,5 Module Leader: Andrew Nunekpeku Submission Date
American Airlines is the world’s largest legacy airline (Taube, 2014), operating nearly 6,700 flights daily to 350 destinations across 50 countries (American Airlines, 2017). American Airlines operates out of 10 main hubs and numerous spoke cities throughout the United States and Internationally. American Airlines business model is aimed at the premium customer market of business and international travelers as well as leisure travelers who want to enjoy the flying experience and the comforts of flying. American Airlines offers main cabin and first class (for transcontinental flights) and business class (short-distance international flights) structures for their flights. On long distance international flights, flagship first and flagship business classes are offered for “elevated” and “personalized” experiences.
In 2012, Delta Air Lines had emerged like the phoenix, from the ashes of a 2008, Chapter 11 bankruptcy to become the second largest airline worldwide. Through its network of operations, Delta provides air transport both domestically and internationally for cargo, mail, and passengers. In the past, Delta successfully utilized mergers and acquisitions to increase its market share and grow its existing service base. Since 2012, Delta has been aggressively seeking out new opportunities for further growth in a volatile market with high price elasticity and low brand loyalty. The 2008 merger with Northwest Airlines left Delta with higher long-term debt, making Delta vulnerable limited debt assumption required for future growth.
US Airways completed a merger in December 2013 . This merger provided much needed cash infusion into American Airlines, enabling it to emergency from
Total quality management focuses on several aspects such as Continuous improvement and the Customers to improve the quality of the products. Ford Company has in place a strong set of values, norms, and artifacts which it strongly enforces. The mission statement for the company is based on a simple phrase, “One Ford: One team, one plan, one goal.” The company vision is, “To become the world’s leading consumer company for automotive products and services.” (Haas-kotzegger, Schlegelmilch, & Ambos, 2013) Both these company philosophies give the company a good favor towards the consumers.
The roots of Delta airlines started in 1924 as Huff Darland Dusters which were the first commercial crop dusters for farmers in Macon, GA. In 1925, the headquarters were move to Monroe, LA and included 18 planes that operated from south to Florida, north to Arkansas and as far west to California and Mexico. In 1927, services were extended into Peru and South America in 1928. Also in 1928, C.E. Woolman, who was the chief founder of Delta acquires Huff Darland Dusters and renames it Delta Air Service and in 1929, Delta operated its first passenger service from Texas to Mississippi to Louisiana. The plane was called a Travel Air S-6000B carrying five passengers and one pilot. In 1934, Delta receives air mail route. Also in 1930’s passenger increases.
Introduction - Total quality management (TQM) has been defined as ‘continuous improvement of every production output whether it be a product or a service, by removing inefficient variations and by improving the backbone of the work process’. International managers like their domestic counterparts have found that incorporating the notion of total quality management into their management process and style can give the competitive advantage.
The Safal is a large scale merchant of retail goods throughout the United States. The retail giant has had a great run dating back to 1962 when it opened its doors for the