Tesla Motors
Introduction
Tesla Motors, Inc is a Palo Alto, CA based company that designs, manufactures, and sells electric luxury cars and electric vehicle powertrain components. These cars are primarily sold in the
United States, however they are becoming increasingly popular in the United Kingdom, Ireland, Japan,
Hong Kong and Singapore. Currently, Tesla has two models available for purchase, the Roadster and
Model S. A third model, Model X, will be available at beginning of 2014. Model S car owners are provided with Supercharger Stations, allowing them to charge their car thus making long distance drives possible. This service is only offered in the United States, and are in the process of building
Supercharger Stations
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Additionally, Tesla is the only brand that holds a
“dependable luxuryelectric car” label in the industry with a strong and loyal following of customers.
That customer loyalty could effectively prevent new entrants from achieving equal success in the EV industry. 4.Threat of Substitutes: HIGH
Although there are only a few automotive makers in the market, electric car price points are significantly higher to those that of its substitutes, fueledbased cars. Therefore, this makes the threat of substitutes exceptionally high. On a broader scope, the transportation industry is vast and encompasses not only mainstream cars, but also public transportation vehicles such as buses and trains. Yet, Tesla Motors is the only automotive maker that focuses solely on electric powered vehicles, whereas other companies also have standard gasolinepowered vehicles. The electric vehicles’ price range varies between
$25,000 $
100,000 so there are various price points for consumers to select an electric car.
5.Competitive Rivalry within the Industry: MODERATEHIGH
Although one can argue that the electric car industry itself has not been the most lucrative industry, the government’s involvement and Tesla Motors’ success has sparked competitive rivalry. “Tesla's biggest windfall has been the cash payments it extracts from rival car makers (and their customers), via its sale of zeroemission credits. A number of states including California require that traditional car makers reach certain
The U.S. electric passenger car industry in 2011 was described as being in its infancy, because it is still a new concept to buyers. However there are signs of growth from 2011-2015. Buyers do not consider the car because of price, travel range and vehicle size, along with other secondary concerns.
As the EV and HEV trend strengthens, key industry players are offering models that directly compete with Tesla. Competing models include the Chevy Volt and Spark, Nissan Leaf, Toyota Prius, Ford Focus, Honda Fit, Smart Car, Volkswagen Golf, BMW i3, and Mercedes Benz B-class EV (Grant, 2015). However, Elon Musk does not view these offerings as Tesla’s competition. With only 1% of total vehicle sales going to non-hydrocarbon burning cars, Musk identifies Tesla’s true competition as the gasoline cars with production rates of about 100 million per year (Musk 2014).
Tesla Motors is a global enterprise specializing in the design, production, and marketing of electric powered vehicles founded in 2003 by the young businessman, Elon Musk. Elon is well known for co-founding paypal, and now he amazes the world again with his incredible vision of Tesla Motors, and being the main product architect. Tesla Motors appeals to the environmentally friendly market, by currently being the only company to sell a zero-emission sports car. Tesla’s fundamental motive and selling point is producing only electric vehicles, as opposed to competing companies, producing a combination hybrid, or diesel car.
Currently, the market for electric vehicles are in its early stages. However, with the growing environmental awareness more people are becoming more accepting and fond of the idea of electric cars. Presently, less than 2% of households have an electric powered vehicle but it is projected that by the year 2045, electric vehicles will account for 35% of the automotive market share.
Tesla Motors, Inc. is a company based in Silicon Valley. Telsa designs, manufactures, and sells electronic cars. Telsa is a publically traded company that trades in NASDAQ stock exchange. Telsa became well known after producing the Telsa Roadster, the first
The car market has been ran by companies such as Volkswagen, Toyota, Ford, BMW, and many other companies, but one of the newer, up and coming companies in this market is Tesla Motors Inc. Tesla has been around for a little over 10 years, and have come quite a long way from where they began. Tesla now sells luxury electric vehicles different than any other electric vehicles today, and they have big plans for expansion in the future. Tesla may not be one of the biggest car companies today, but one day they will be considered alongside companies such as Toyota and Ford.
Tesla Motors is only selling electric cars, and people are still suspicious of electric cars.
Electric cars cannot be used for long distance trips as the battery may drain easily and charging stations may not be close up causing difficulty.
Tesla Motors Inc. is an American public company which is known worldwide because of its experience in designing, manufacturing and also the selling of electric cars and electric components for vehicles. The motor was started back in the year 2003 in San Carlos, California in the United States (Teslamotors.com, 2014). The company had its headquarters in Palo Alto and at the time of its inception, Elon Musk was its chief executive officer (CEO) (Hunger, 2010).
Tesla Motors was incorporated in July 2003 by Martin Eberhard and Marc Tarpenning, who financed the company until the Series A round of funding. Both men played active roles in the company 's early development prior to Elon Musk 's involvement. Tesla was founded in 2003 by engineers who had a mission to change the way the we thought of cars, and to convince our world that we can produce an electric car better than gasoline powered cars. In 1888 Nikola Tesla invented the first powertrain for a sports car built around an AC induction motor, which was later patented and inspired the company’s name. The Tesla Roadster was launched in 2008 with speeds of 0 to 60 in 3.7 seconds and with a range of 245 miles per hour. (Tesla Motors) Later in 2012 they launched Model S the first premium electric sedan. Robotic manufacturing of the Model S at the Tesla Factory in Fremont, California. Tesla manufactures the Model S in Fremont, California, in an assembly plant formerly operated by NUMMI, a defunct joint venture of Toyota and General Motors, now called Tesla Factory.
We design, develop, manufacture and sell high-performance fully electric vehicles and advanced electric vehicle powertrain components. We have established our own network of sales and service centers and Supercharger stations globally thus creating a unique business model in the automobile industry. We
Throughout the 20th century, GM, Ford, and Chrysler have held a firm grip on the U.S. car market. GM even was even able to control 50% of the market until about 1980. Ford and Chrysler also did considerable well during that period. However, globalization allowed foreign carmakers to maneuver their way into the U.S. market. Intensified competition then began to threaten the market shares of those leading companies. German companies entered the market with cars like Volkswagen, Daimler, and BMW. They now currently own Porsche and Audi. The Japanese car industry have the luxury of owning cars such as the Honda, Toyota, and Nissan while Koreans have joined the market with
Founded in 2003, Tesla is an electric car manufacture company that started in California, they are considered leader in its category. Tesla electric cars not only outsold Nissan Leaf and GM electric cars in US. Their latest Model S had also outsold BMW 7, Audi 8. Tesla is also targeting SUV consumers with their Model X.
Product acceptance: Tesla may have trouble with product acceptance. Electronic vehicle that emits no pollutants is attractive to consumers, but science may indicate that the electronic battery charging produces emissions that are harmful in the production of electricity.
Tesla Motors first gained widespread attention by producing the Tesla Roadster, the first fully electric sports car. The company 's second vehicle was the Model S, a fully electric luxury sedan. Tesla also markets electric