I. Summary-
Caesars Entertainment has rebranded, refreshed and reimagined worn properties in North Lake Tahoe, Tahoe South, and Reno. “While casinos still have gaming, it’s not the primary focus,” says Mike Frye, event & media relations manager for Lake Tahoe. (Robertson 2015) They have built convention as well as have recreation such as skiing. Caesars Entertainment planned over twenty-five million dollars in renovations to bring guests into the property.
II. General-environmental Shift
a. There is a general environment shift that is occurring in technology. Harrahs Lake Tahoe has remodeled an old property, in the mountains to have recreations of gaming, as well as, skiing and snowboarding. They have also built an underground tunnel
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Strengths Opportunities – Caesars has a well-known brand image, showing a strong presence in the casino marketing industry. They offer distinct competitive advantages, they are international allowing guests to travel worldwide and accumulate rewards. They have a wide customer base, due to the fact they are worldwide, they have business in every culture, for recreation or business. Finally Caesars has a diversified geographical presence, which their business operation is classified into seven geographical divisions. (Caesars entertainment corporation (CZR))
b. Weaknesses – Caesars recorded debt to equity ratio of 19.67 at the end of year 2011. (Caesars entertainment corporation (CZR)). In Caesars Atlantic City, they filed for Chapter 11 bankruptcy. There are various lawsuits filed against Caesars Entertainment that may impact its bottom-line, and damage its reputation. Experience could be a weakness, opening up new facilities such as a ski resort and convention center in Lake Tahoe, when there are other companies there who know the area and the environment a bit better.
c. Opportunities – Caesars growth in United States travel and tourism, they have millions of rooms spread throughout the United States and have locations such as Harrahs Tahoe where they have
The efforts to make Hispanics feel more welcome are designed to show that the casinos are sensitive to this demographic group's real needs and wants. New amenities include bilingual dealers and Spanish-speaking musicians. This shows the clear principle of segmentation. Instead of trying to appeal to all customers in a universal fashion and compete with the biggest-name casinos (a virtual impossibility in Las Vegas), these smaller casinos are trying to attract and grow this specific, targeted population base. The Hispanic demographic seems to have an interest in gambling and entertainment, and has
2. List and describe three keys to Cirque du Soleil’s competitive advantage. 1. They have a product and service differentiation advantage because they consistently bring a one of a kind experience like you’ve never seen before. 2. They have a very large budget that is backed by hotel and casinos. 3. They are located in one of the biggest tourist spots in the country.
The city of Las Vegas is considered to be one of the best entertainment locations in the world. Only in Vegas can you find top notch travel amenities and luxurious resorts, accompanied by world class dining and entertainment. Recognized throughout the world, the Las Vegas Strip is the iconic image of dreams and possibilities dependent only on Lady Luck. Not all winning takes place on the craps tables or slot machines. Las Vegas continues to reinvent itself, seeking better and more glamorous ways to enrich the visitors’ experience and score a win for the travel industry. It is this reinvention, this type of guest winning that brings me to discuss and explore the success of The Cosmopolitan of Las Vegas.
The casinos at these resorts are crowded daily with adults who share the love and excitement of gambling responsibly. Guest at the hotels and resorts can also enjoy other options for entertainment like spas, shows, concerts, and dining. Guest can also enjoy playing a variety of free casino themed social games which is used for advertising the products and services at the casinos. Today the company is focused on building valuable relationships with their loyal customers to regain market share and boost competitiveness and profitability.
The clang of the swords on the shields pierced General Julius Caesar’s ear. He couldn’t wait till the war against the Greeks was over and he could return home to his wife. He slaughtered 113 enemy soldiers and was still on the hunt to find one. He stepped over 47 bodies, some of which were still breathing and groaning their last breaths on the eastern shore of the river Acheron. Caesar's nemesis was General Brutus,the leader of the greek army, and his old best friend. After the battle at the River of Acheron, General Julius Caesar rode back to his camp, Gleaming in his Ice-white armour, shining in his glory after his victory vs the Greeks.
operates 25 years’ history. Compared to Chuck E Cheese, Inc. and California Pizza Kitchen, Inc.,
Both CZR and the Industry operating profit margin is .12. The net profit margin of CZR is 130% as the Industry is 19% showing that CZR is reliable and consistent with their profit margins. So, this indicates that for every dollar generated by CZR their shareholder obtains $1.30 which is a benefit to them. Their return on assets for 2015 is 50% as to where the Industry is 1% showing that CZR can efficiently be generating earning as its using assets. Return of equity for CZR ratio is 6.13 as to where the Industry is .43; CZR attributes 5.7 more to shareholders than the Industry against the investment that shareholders had put into the firm. Both CZR and the Industry’s return on capital employed is 6%, which shows the efficiency of the company may generate profits from their used money. So, this indicates that for every dollar invested in the capital employed that both CZR and Industry made six cents of benefits. CZR’s financial strength, profitability, and competitive position will attract potential investors as it demonstrations Caesars Entertainment Corporations long-term survivability.
Introduced in around 250BC, gladiators were well-trained individuals who fought against each other to entertain the civilians of Rome. The gladiators fought in the Colosseum, which had a height of about 160 feet and capacity of up to 50,000 people. The Colosseum was also designed to be able to flood and hold ships. The term gladiator comes from the Latin word: "gladius" meaning sword. The profession of being a fighter brought great fame to the individual. The theme of death brought people together to see many young men die in battle. The crowd loved vicious shows that were gory and gruesome. Many gladiators who fought in the Colosseum went on to become tremendous war heroes, due to the intense training provided by the emperor. Gladiators always wore clothing that resembled other nations that the Roman army seized. They were also given unorthodox weapons to fight with and their battles usually illustrated famous ones fought by the Roman army. Sometimes, the ‘damnati ad mortem’, individuals who committed ruthless crimes, went into the arena without a weapon. Gladiators were mostly captives of war or slaves of the rich. Some people saw the fighting as a hobby and spent much time and money picking and choosing from the best of the gladiators. A fanatic of fighting was called a "lanista", or an owner of gladiators. Keeping these gladiators in good health became very expensive over time. Different gladiators were allowed to use different weapons based on their past life. For
Wynn Resorts Limited is a publicly traded corporation based in Paradise, Nevada that is a developer and operator of high end hotels and casinos. It was formed on October 25, 2002 by former Mirage Resorts Chairmen and CEO Stephen A. Wynn. The target client base for Wynn Resorts are affluent individuals who seek the highest quality—Wynn and its sister property Encore hold more Forbes Five Star awards than any other casino resort in the world. Recently, Steve Wynn has taken his brand global by building in Macau, China. With the opening of the Wynn and Encore Towers, Steve Wynn has proven that upscale gambling can be accomplished outside of Las Vegas. Steve Wynn’s marketing strategy is to emphasize the quality of service
When walking into “The Strip” in Las Vegas, an instant feel of excitement rushes up. The flashy neon lights paired with glimpses of amazing acrobatics on gigantic screens easily brings up the energy of tourists, businessmen, and gambling addicts. You may wonder how a once stranded desert can transform into such a paradise of skyscrapers. The answer lies in casinos.
Casinos don’t come much bigger and better than Caesars Palace. This is one of the original big Vegas casinos, and it has a fearsome reputation that even the mightiest casinos on the Las Vegas Strip can only dream of. But what it is about Caesars Palace that is so alluring? In this article, we will take a closer look at the global goliath that is Caesars Palace, and see just why it holds such a special place in every Las Vegas gambler’s heart.
Nevada casinos are the second leaders in revenue. The strengths that they have generated are the availablity of more hotel rooms, fine dinning, excellent entertainment, shopping, mergers and acquisitions, customer loyalty, and product differentiation among its rivals. With its many strengths, Nevada casinos represent a high barrier for new entrants as well mainly due to product differentiation and economies of scale. Nevada casios use differentiation on the basis of special themes that characterizes their casinos, such as a medieval castle, a pirate ship, or a movie studio. Nevado casinos also rely on economies of scale as many of the larger casinos are expanding by buiding on additional rooms to bring in more customers. Eventhough Nevada casino has many strengths, it also has a weaknesses.
Harrah's Hotel & Casino is an exciting entertainment destination in the heart of the Las Vegas Strip, offering its customers first class hotel accommodations, gaming, entertainment and promotions. With so many hotels and casinos in the Las Vegas valley, one must determine its goals and vision to guarantee that it stands out from the competition, offering its customers unprecedented service while providing unique incentives for its employees.
Another weakness was the ability of management. Even the idea of switching from a commission base to a salary should never even have left the closed door meeting. This is their key strength which helped them to generate so many sales. Due to this, it seems like their decision making capabilities seem to be lacking as well as their problem solving abilities.
“The geographic location of a casino is a huge consideration” (Lewis pg. 1). Demographics, travel patterns and nearby competition play a significant part in casino design. “ Most people in North America live within a day’s drive of one or more gaming areas” (Lewis pg. 1), so in order to attract people to the casino there must be something other than the gaming floor to draw them in. Many amenity and non-gaming attractions must be considered in order to really stand out. The casino must design strong support facilities, a hotel that can accommodate as many players as it can afford, a parking system for the traveling patrons, non-gambling facilities for families and it must be an inviting space.