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The Entertainment Of Caesars Entertainment

Decent Essays

I. Summary-
Caesars Entertainment has rebranded, refreshed and reimagined worn properties in North Lake Tahoe, Tahoe South, and Reno. “While casinos still have gaming, it’s not the primary focus,” says Mike Frye, event & media relations manager for Lake Tahoe. (Robertson 2015) They have built convention as well as have recreation such as skiing. Caesars Entertainment planned over twenty-five million dollars in renovations to bring guests into the property.

II. General-environmental Shift
a. There is a general environment shift that is occurring in technology. Harrahs Lake Tahoe has remodeled an old property, in the mountains to have recreations of gaming, as well as, skiing and snowboarding. They have also built an underground tunnel …show more content…

Strengths Opportunities – Caesars has a well-known brand image, showing a strong presence in the casino marketing industry. They offer distinct competitive advantages, they are international allowing guests to travel worldwide and accumulate rewards. They have a wide customer base, due to the fact they are worldwide, they have business in every culture, for recreation or business. Finally Caesars has a diversified geographical presence, which their business operation is classified into seven geographical divisions. (Caesars entertainment corporation (CZR))
b. Weaknesses – Caesars recorded debt to equity ratio of 19.67 at the end of year 2011. (Caesars entertainment corporation (CZR)). In Caesars Atlantic City, they filed for Chapter 11 bankruptcy. There are various lawsuits filed against Caesars Entertainment that may impact its bottom-line, and damage its reputation. Experience could be a weakness, opening up new facilities such as a ski resort and convention center in Lake Tahoe, when there are other companies there who know the area and the environment a bit better.
c. Opportunities – Caesars growth in United States travel and tourism, they have millions of rooms spread throughout the United States and have locations such as Harrahs Tahoe where they have

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