The Impacts of September 11, 2001 on the Aviation Industry's Marketing Mix

There have been many turning points in American History; however none have the same effect as September 11, 2001, and many Americans relate the day to the country’s loss of innocence. As a result of 9/11 many American’s lives were affected emotionally, physically, economically, and politically.

The airline industry is one of the largest global industries in the world. Airline companies in the airline industry have gone through challenging obstacles in the past decade. Many changes have occurred within the industry and increased regulations have driven up cost for the industry. The attacks on 9/11 left the industry in shock when planes were used in terrorist attacks in the United States. These attacks changed the mentality of the industry and shifted the focus towards safety. Safety was also a major concern in the industry with the breakout of SARS in 2003 and the H1N1 flu in 2009. The airlines had to ensure that public health and safety of the travelers were

There have been many turning points in American history; however none have had the same effects as September 11, 2001, and many people relate the day to the country’s loss of innocence. As a result of 9/11 many civil liberties were taken away, security was heightened, and there have been numerous effects on Americans. Although the attack happened on American soil, it can really be characterized as an attack on civilization itself, because people from more than 80 nationalities perished on that day (Hitchens).

The terrorist attacks on September 11, 2001 shook the United States in a profound way, deeply upsetting the national perception of safety within U.S. borders. No industry or sector of the economy felt the impacts of these events more than the airline industry. Both the immediate reaction to the attacks and the long-term repercussions have negatively affected the industry. Today’s airline industry is much different than it was prior to September 11. There is a much smaller work force, more low-cost carriers, more security and more fees associated with flying.

The 9/11 attack most definitely permanently impacts the history of the U.S because it showed the world how security and the government was weak at that time to let a big terrorist event happen like that, especially during the day. The attack showed us citizens that were are not truly safe in the U.S.A and showed the government that they had made many failures they could have prevented, that led up to that big attack. It showed the government that they needed to tighten security and laws throughout the U.S because the failure had let the 19 hijackers from the Al-Qaeda terrorist group, our biggest threat which involved the most wanted terrorist, onto the planes since the security wasn't tight back in 2001. Significantly ig is a huge turning point because security had tighten, tons of innocent people had died, law became strict to protect innocent citizens and the government starting watching everyone in the U.S and outside very closely to prevent what happened in 9/11 from happening

September 11, 2001 is a day Americans will never forget. It was a day that brought shock, anger, disbelief, and sadness to everyone. On that day, thousands of innocent people lost their lives due to an act that was unthinkable. It was the day that the United States of America was attacked by nineteen terrorists part of Al-Qaeda. That day was classified as the worst terrorist attack in America. September 11, 2001 changed America forever: in a way that we were not prepared for.

come, and it will be taught in history lessons in schools for a very long time. It

September 11, 2001, was a horrific event that rocked the world and the way people viewed the safety of airline travel. The airline industry was hit the hardest after that day and it was uncertain if they could regain their customer’s

Global airline alliances in another issue included in Virgin’s external environment. Alliances benefit airlines in many ways as they enable them more market access, convergence of technologies and even help overcome legal barriers (Anon., 2009). One weakness for Virgin therefore is not being part of an alliance such as Oneworld Alliance (Anon., 2009), in order to take full advantage of its potential Virgin should look into adjusting their market strategy and look into joining an alliance, if not form its own.

P. Airlines are subject to extensive regulatory and legal requirements issued by The Department of Transportation and The Federal Aviation Administration. The industry has to comply with laws and regulations not only domestically but also internationally which requires significant spending. After 9/11, many new security measures have been put into practice, resulting in expenditures for equipment, training the personnel, federal and airport charges, security taxes and etc.

American airline industry is steadily growing at an extremely strong rate. This growth comes with a number economic and social advantage. This contributes a great deal to the international inventory. The US airline industry is a major economic aspect in both the outcome on other related industries like tourism and manufacturing of aircraft and its own terms of operation. The airline industry is receiving massive media attention unlike other industries through participating and making of government policies. As Hoffman and Bateson (2011) show the major competitors include Southwest Airlines, Delta Airline, and United Airline.

A drop in fares has been the best result of the Airline Deregulation Act of 1978. It has been the impetus for the increase in the number of flights, which in turn has spurred a drive for greater safety in airlines. But with the current airline market, this development has given us one negative. Since ticket prices have dropped to new lows, the realities of an industry which operates on such economies of scale dictates that only a few competitors have the capacity to operate within the market. This is not the desired effect of either political side on this issue, but it is an economic necessity with the environment that has been created, very similar to that of public utilities and phone companies.

The airline industry is interpreted as being very unstable due to the immediate reaction to tragedies. The airline industry was affected following the September 11th tragedy and it affected other industries indirectly. The airline industry plays a key role in

2. Terrorist attacks on the World Trade Center and Pentagon on September 11, 2001 severely affected the airline industry that security concerns and security costs increased.

In less than twenty years, the global industry has gone through tremendous change. Several airlines had gone out of business that had been on top of the industry for years. One of the remarkable changes had been airline alliances. The case focuses on the airline industry and how airlines are forming alliances and joint ventures. It then introduces the partner firms Air France KLM , and Delta . Air France KLM had over 25 collaborative agreements with other carriers and was a founding member of Skyteam, one of the leading airline groups. Air France KLM and Delta Airlines formed revenue