The Nonmarket Environment of McDonald’s

Increasing the options of fast food restaurants in America gave society different choices of where they can choose to go eat. Some restaurants may be cheaper than others, but what society didn’t realize was the cheaper the restaurant the more calories the food contains. The consumers didn’t seem to realize or have a problem with these cheaper companies until some consumers sued the company for getting them fat. This caused children to sue Mcdonald's the company for making the consumers get fat. For this reason, according to the author David Zinczenko it is a problem that people are not informed on how many calories the food they're eating contains. He has the credibility to be trusted by his audience

McDonald’s has worked very hard in developing ways to do our part to help fight obesity. We have assembled Global Advisory Council to help guide us. The Council is comprised of international independent nutritional experts. With their ongoing guidance, we have been prepared a widespread promotional plan to incorporate nutritional

The reputation of Taco Bell was threatened in 2011 when a lawsuit was filed against them based on the beef used in their food. A resident Amanda Obney of California complained that Taco Bell advertised and labeled their meat used in tacos as beef when it was not authentic meat but a filling (Caulfield, 2011). Amanda claims to have purchased food items from Taco Bell and as a result, suffered pain and injury due to the beef in their food. There was then a consumer rights action suit filed that challenged the practice of representing consumer with a product that is unknown or unidentifiable to consumers. Taco Bell was accused of referring to the filling as seasoned ground beef and seasoned beef when a substantial amount of the meat was against United States Department of Agriculture (USDA) standards.

In “Extraordinary Science of Addictive Junk Food” by Michael Moss is about the rising numbers of obesity in both adults and children throughout the United States. On the Evening of April 8, 1999, some of the biggest food industries CEO’s ad company presidents come together for a rare, private meeting. Discussing the emerging obesity epidemic and how they should deal with it. Big time companies food is lacking the nutrients that a person needs and is more concentrated on how to make it more desired. Keeping the customers coming for more. While the industries are gaining a profit, the customers are gaining a big belly.

In the movie Supersize Me I watched the results of a man eating McDonald’s for 30 days. He had the purpose of going out and testing a theory to see how bad results of eating a strict fast-food diet had on the human body. The Movie gave me a new perception toward the way I look at fast-food. Yes, everyone knows that fast food is bad for you, but the average person didn’t know about all of the health hazards in which McDonald’s gives. Adapting an “ No McDonald’s Diet” is nearly impossible, but after seeing this will affect my choices seeing as there are only seven items that have no

As narrator Paul Feine shows different perspectives of how McDonalds is viewed from different countries, one can decide who is to blame.

The article “Don’t Blame the Eater", by David Zinczenko talks about how a group of people are suing McDonald’s for making them fat. Zinczenko shares his experience on how fast food has effect his childhood and teenage years. He explains how teenagers can put on weight with a fast food and part of the problem is the lack in nutritional information about fast food. In addition, he speaks about fast food and the companies behind it.

McDonald’s is killing Americans, at least that is what Morgan Spurlock believes. In his documentary Super Size Me he embarks on a quest to not only describe and use himself as an example of the growing obesity trend, but to offer the viewers with base-line nutritional knowledge that will allow them to draw their own informed conclusions. Spurlock's primary intention is to prove through self-experimentation that eating solely McDonald's food is dangerous. His secondary intention is to denounce the rising obesity rate in American by using statistics, his own research, and the opinions of experts. His broader message is for a general audience while he tailors select chapters towards more specific demographics such as parents or McDonald's

Obesity has become increasingly more prominent in American society. It is also a major health issue affecting many adults and children in the US every year. In his article "Don't Blame the Eater," David Zinczenko sympathizes with children who are suing McDonald’s making them fat. In his own experience as a “latchkey kid”, he knows how easily fast food makes teenagers put on weight with a steady diet of fast food meals. Zinczenko argues that both lack of fast food alternative companies and lack of providing nutrition information contribute to childhood obesity.

The “McEthics” case describes how Mc Donald’s, the fast food industry’s market leader, faces charges concerning growing health problems in Europe and Asia.

McDonaldization is viewed to be one of the reasons behind obesity. This is due to people

•In the recent times McDonalds has been blamed for the high fat content in its products and many consumers perceive that the food served at their outlets is not healthy. Also, the consumers are becoming increasingly health conscious these days. McDonalds

Every day while sitting on the couch eat a burger, and soon many people learn what the obesity hype is all about. Fast food companies are advertising more food for less money with fast service. The media tends to change images for their target customers, to make the food more appealing to those that are watching. Laziness is one of the main causes of obesity in our country. Obesity in the United States is at a high due to the increasing fast food chains, media influence, and a lack of exercise. The idea of having a meal made for them in less than five minutes is somewhat exciting to the view of many individuals.” fast food firms introduced these alternative meals in response to changing consumer tastes”(Buchholz). Many fast food stores offer the customer fast service, and a great tasting meal. They provide their service with a smile and a meal that can cost less than 10 dollars. When people mix poor diet with poor

1) What are the potential advantages and disadvantages for an organization when using social media?

What should a company do when its core product is considered “unhealthy” or even “harmful” by the public? Is it even possible for such a company survive and thrive; or will it have to shut down its business? McDonald’s fast food has for a long time been considered unhealthy by the public. In recent years, the health conscious trends have become increasingly popular. Moreover, many scientific studies and findings have surfaced and successfully confirmed that children’s increasing intake of fast food, which often contains high sodium content, sugars, saturated fats, and calories, for a long period of time would lead to childhood obesity. Moreover, obese children have a much higher risk of many health