The Principles Of Strategic Marketing Management Of Primark

Primark, an Irish clothing retailer company was set up and headquartered in Dublin in 1969. Nowadays, there are over 250 stores across the United Kingdom, Ireland, Europe and the United States. Moreover, Primark operates with about 700 suppliers in China, India, Bangladesh, Turkey and Eastern Europe. Primark takes corporate social responsibility for the shareholders, owners, customers, suppliers as well as employees. Corporate social responsibility is that a company not only creates profits for the shareholders, but also undertakes the social responsibility for customers, employees and environment, including complying with business ethics, rights of workers and the rules of environmental protection. In order to develop continuously, corporate social responsibility plays an significant role in a company, which drives stakeholders have reliance on the company. This essay focuses on the ways in which Primark taking its duty to society and the ways in which the company should have done better.

This report is based on the marketing techniques/ skills of Primark and Oxfam based on their products/services.

Secondly we found out Primark makes a good choice about location. Almost each branch store locates in the high street. From the diagram which we have researched, it could be concluded that location is also one of the most important factors which motivate customers to purchase and make Primark successful. percent of customers would like to consider the location of garment stores when they go shopping. Convenience and easiness are the expectations during each time customer’s purchase. Few customers are willing to spend extra time going to a remote place merely for the purpose of buying clothes. Furthermore, Primark is sensible; it hardly locate the

Primark has functional structure in order to ensure that every organizational aspect is being grouped according to its principle. With such type of business, it consists of various marketing division, like a production division and sales division. Primark is operating with tall structure.

In this report I will be talking about how my chosen organisation, which is Primark, uses ethical issues to consider in its every day operational activities. Primark may not have some ethical issues that I will be discussing about in this report, but I will talk in detail about how they could use them, issues in their business. I will be explaining how Primark’s way of selling affects ethical issues and will be discussing about the things they need to be aware of whilst selling their clothes.

According to Primark, the cheaper the clothes, the more shoppers will buy. This is reflected in its sales. Primark is able to sell on low prices because Primark enjoys economies of

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

Analysing the SWOT analysis I believe that Primark should pay particular attention to breaking America. As stated America already has similar retailers like Primark that are already hugely popular, Forever 21 is the main competitor as it already offers cheap prices and trendy fashion and is especially popular with the young consumers. Other American retailers such as Ross, T.J. Maxx, Marshalls and H&M are also big retailers in America. Therefore there are many competitors for Primark and therefore will have to come up with some marketing strategy to make sure they are a success in America.

Unlike other fashion retailers, Primark do not use marketing strategies to attract interest and customers as the brand try to keep overheads to a minimum in order to sustain the best prices for the consumer. Primark market its products using its store window displays, which are changed twice a week to showcase the newness in product currently in store. There are also a few weekly magazines that showcase Primark womenswear’s latest products, but this is done independently and Primark play no part in marketing these products themselves.

Primark offers a diverse range of products, stocking everything from baby and kid, to women, men, home, accessories, beauty products confectionery and household textiles. The company aims to target their customers by offering the various products with a good quality in the affordable

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

In United Kindom the economical contribution of the Primark is very important, and the primark followed business rules and regulation.

Though Primark has major strengths that have seen it grow over the years, it also has its share of weaknesses. One of the major challenges that Primark has faced in the past few years is the increased rivalry from other companies such as Esprit that have produced clothes lines that are a close replication of its products, hence impacting on its profits in a negative way. This made Primark to react in a rather spiteful way because it knew exactly how this would impact on its

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in

In this section of task I am going to discuss about strategic marketing and the role of strategic marketing.