To the average technologically advanced American, Twitter is one of the most visited social media sites. From a popularity contest standpoint, Twitter would be amongst the top winners; however, when evaluating Twitter from a business analytical aspect it might not be a lucrative business venture. The attractive attribute to Twitter Inc. is the fact the sites does not make any of its users pay. Twitter is designed to allow users to voice multiple thoughts, ideas, or share different information amongst the site’s visitor. Unlike Facebook, Twitters does not have multi-million dollar corporations using the site on a regular basis to market more potential users. Therefore, with a low revenue base and poor strategic development implementation …show more content…
Twitter has been segmented since the creation of the company; they tend to have a consumer base in the age group of 13 to 35 years of age. The age group of 13 to 35 tend to spend the most money, however this consumer base taste tend to be very inconsistent. Twitter is experiencing a maturity phase. In the maturity phase, there is little growth and the profit margin has reached its highest peak. If present circumstances are any forecast of the future, Twitter Inc. is in the early portion of the declining stage. In the declining stage there is no growth and the company spread sheet starts to show the company in operating in the red or negative. My recommendation for Twitter is quite simple. Twitter Inc. needs to restructure their company and marketing scheme. They need to market the site for corporations to think it is worth the investment to advertise. Twitter need to find sponsors to give financial support to a new site design, better advertisement, and also creating partnerships. Twitter Inc. needs to reposition itself to look more like a corporate media site and not a site for teens to release trash gossip. In the segmentation of the market, Twitter should segment the market for mature users and teens. In the segmentation they may have one side that focus on corporate sponsors and the other side should focus on alternative financial support. Additionally, it would be interesting to experiment with the merging of Twitter, Facebook, and
However, it is understandable that investors will expect Twitter to come up with a sustainable business model and a presentation of the ways and plans to achieve the highly set targets. Even if Williams stated to journalists to wanting to go all the way with Twitter and to have as large an impact with this service as possible, he simultaneously revealed to already be thinking of the next big thing which substantiates suspicions that his commitment to Twitter’s profitability isn’t his main concern. This clearly exemplifies the extent to which Twitter’s situation in 2010 reflects the past record of its founders. Given that they were working to make ends meet while pursuing their real passion on the side – to find the next big thing – their success came as a byproduct of their pursuit of originality, not as a fully intended and envisioned result of planned moves toward
Twitter is one of the most popular social media outlets in the world, having the ability to connect people from all over the world. Though the platform may have its perks, problems such as being limited to using very few characters, being fooled by fraudulent users, and being a detriment to your future career are all risks that one must choose to take. While Twitter may offers many benefits, one must realize all of the consequences that they may be faced with when joining the social media
One of the advantages of twitter is a very simple and educational social network. This allows to be aware of everything that interests you, such as communities, celebrities, or just people who are not famous, but they write very interesting things. Although the twitter is a social network where you
Twitter one of the most popular social networking sites. Both personal and corporate users enjoy twittering to engage in information-sharing. It has social as well as commercial utility. However, as is also the case with Facebook, Twitter is still striving to make its business model profitable as well as generate user traffic. Advertisers and marketers are interested in Twitter's ability to provide data about potential customers as well as its ability to expose users to advertising. However, there have been a number of concerns regarding the monetization of Twitter. Twitter's potential for 'data-mining' is alarming to many users. "By virtue of having a large number of users, Twitter also possessed such a database of personal information, as well as a large archive of personal messages" (Privacy issues and monetizing Twitter, 2011, Richard Ivey School of Business: 6).
On the rainy Wednesday I learned that when there is bad weather the park has three options for running operations. Option #1 is that Tweetsie is run as normal and the show goes on as usual. Option #2 is running at half capacity, which means that only Main Street and the train will operate. All of the rides stop running and none of the shows take place during operating hours. Finally, Tweetsie has the option of just running train rides and closing all other aspects of the park. If this happens we let people in for free because all they would be able to do is ride the train. In the recent history of Tweetsie they’ve only closed twice and run a half-day once, so it’s common to keep the park open despite nasty weather. I also learned not to get my hopes up that I wouldn’t have to go into work if it’s raining in the morning!
Twitter as a platform was originally created with the intent to have the users become microbloggers (Arceneaux and Weiss). Now as we’ve seen, the platform has essentially turned users into mobile journalist, allowing them to be the creators and distributors of information. Twitter has been useful in support of the movement in various way. First, the platform offers reliable media coverage. Most of the general public turns on the news to stay updated but others log into Twitter. The reasoning why is because Twitter is known for broadcasting live videos and information before major news outlets. Furthermore, unlike the media, Twitter users, majority of the time relay the information promptly without misrepresenting or biasly giving out false information which major
Baker, H. (2012). Twitter Statistics. The B2B Guide to Social Media. Retrieved on February 14, 2014 at: http://www.b2bsocialmediaguide.com/2011/04/04/twitter-statistics-7/
The success of the strategy would be amplified if Tweeter educates its customers better about APP since according to the survey, exhibit 14, in the case a large percentage of people are unaware of or have misconceptions about APP thus making it less effective.
Ultimately the problem that needs to be addressed is the company’s outdated internal and external social media. Updating the company’s social media will allow for company growth through marketing appeal, cyber security, and communication improvements.
Social media is a necessary component for businesses in order to expand their market. By using the right social media tactics it will bring company enormous benefits. Not all companies can find the right platforms or method at the first time, but when use it more frequently, you will find the best way to market the company. I believe social media will be more advanced in the future and it will become a main tool for businesses to
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media
I would like to introduce you to Twitter Inc., a modern and popular form of self-expression on the Internet. It provides users with a plethora of services including Twitter, an application that allows the user to share and distribute content to their followers. The company also owns Vine, a mobile application where users can create and share short looping videos, and #Music, another mobile application that
Twitter is a service for people to communicate and stay connected through the exchange of quick, frequent messages. It's an online social networking and micro blogging service that enables users to send and read short 140 character text messages, called "tweets". Twitter is a social website where people are allowed to make posts about different things. Twitter has 645,750,000 registered users as of January 1, 2014. Twitter is now stepping up to global television. Micro blogging is the posting of very short entries or updates on a blog or social networking site, typically via a cellular phone. Twitter allows its users to keep their friends and family informed of their current status. Twitter first began in 2008 as a small project; but now
With the exponential changes in technology and continued evolutions to business, businesses exist today that we had no idea would be possible just a short time ago. The relatively new companies are found in the industry of Internet Information Providers and Social Media. These businesses are challenged on how they could possibly drive revenue and if growth was sustainable. Facebook and Twitter combine for a current market cap of 320 billion dollars. Proving thus far, that the industry has been successful. To get a better understanding and help compare the two companies, I will look at how culture helps drive business results within Facebook and Twitter. Then I will go on to discuss the operating performances of the two companies.
Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.