preview

Ugly Mug Coffee, By Tim Burleson And Mark Ottinger

Good Essays

Ugly Mug Coffee Owning your own business is just about every person dream. To be one’s own boss and have the control, to make the money, the have the power, but to be able to make a positive impact one not only the community but individuals is a great way to be a truly successful businessman. To know that you have helped your employees to succeed and to make a great impact in them a person that is the kind of boss I want to be. The Ugly Mug Coffee Company was founded in 1999 in Memphis, Tennessee by Tim Burleson and Mark Ottinger. The company started out as just a small local college hangout coffee shop that got their name in a unique way. Their local customers donated their old “ugly” coffee cups to Tim and Matt. Hence the name Ugly Mug Coffee (Smith, 2006). For three years Tim and Matt ran a profitable business but they soon realized that the true backbone of the company, the coffee growers were getting the short end of the stick and this just did not sit well with them. So they decided to close the coffee shop and focus on buying beans and roasting them straight from the coffee bean growers. This job practice is called fair trade. What is a fair trade? Basically, in laymen 's terms, they cut out the middleman. Instead of everything going through a number of organizations, they can buy directly from the person or in this case the coffee bean farmers. Tim and Matt saw that they could not only help the coffee bean farmers by buying from Fair Trade Certified farms

Get Access