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Vtb's Business Model Essay

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How would you describe VTB’s business model (the product and services it sells, target market’s to whom it sells them, the value proposition it offers, and its financial model)? VTB’s business model is unique which sets them apart from their competitors. The company serves as a gift delivery service that offers three different types of products brands: Vermont Teddy Bear plush (toys), PajamaGrams (apparel), and Calyx Flowers (gifts). Customers can orders gifts through four different channels: mail website, telephone, or retail stores. Although VTB’s target market is children and adults, their largest customer base are last minute shoppers who just happen to be men. The value proposition offers customize, easy to order, high quality products …show more content…

The information system transaction processing infrastructure was good for a company of their size along with password management and recovery mechanisms. Plus, the company hosts their ecommerce application outside of Vermont which provides more advantage positon on the national internet. Although these are all positive aspects of the system, the system also has numerous flaws. For starters the IT architecture document exists but was incomplete. Secondly, some of the application were connected to the middleware to the core enterprise application, whereas, others run independently. Thirdly, the system was too complex and aging. As a member of the Board of Directors the IT architecture would be a great concern especially the part where all the necessary information resides in one person’s head. The major concern; however, would be with the system stalling during peak experiences. 4. At a time when “cash reserves were quite limited,” Bob Stetzel wants “an efficient, well organized enterprise IT architecture that could serve as a robust platform for the company’s changing business requirements.” Given your analysis in response to the previous questions, and any other aspects you consider important to this case, what specific, actionable, and cost effective advice can you

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