Westjet Research Paper

This report was made up for the purposes for pursuing our client and make him understand why he should invest in our company. This report will contain a swat analysis, strengths and weakness, vision statement, mission statement. These are going to a sure that we has a company aren’t only advertising our strengths but we will also show our weakness and things that need to be improved. The history of WestJet and the current points will also be shown, from when WestJet was founded and too, what’s WestJet’s main focus now will be shown in this analysis for our client. Another thing west jet wants to represent is all of the financial resources and the finical information for our client and of course a company overview will be provided has well.

• WestJet views its employees as its most valuable asset. Therefore, it aims to ensure that employees’ work experience is fun, challenging and rewarding. Encourages employees to interact positively with customers to try to earn repeat customers.

Even thought Porter has had considerable success in attracting new customers, it is still a small player in the market. In order to increase its presence Porter is aiming to target the Toronto-Montreal-Ottawa business market currently being dominated by Air

WestJet Airlines is a Calgary-based discount airline founded in 1996. Starting with only three aircrafts in 1996, the company is now “Canada’s leading high-value low-fare airline.” The management of WestJet Airlines assumes that the success of the business is anchored in the culture of the corporation and the welcoming service provided to its customers. Beddoe, the president and the CEO of WestJet, is proud of the airlines performance and the customer service it offers. He believes that the corporate culture was the key to success and the company’s attainment. WestJet’s culture is very entertaining, hassle-free, unperturbed, and relaxed. The ratings of the customer satisfaction are higher than those of the other airlines. Top management

Based on the core values of West Jet, such as positive and passionate, fun, friendly and caring, the organization wants to create a culture for a group of enthusiastic, innovative and caring employees whom will be recognized and reward for their work. For example, the informal meetings with staffs every two weeks for communication and the personal distribute cupcakes to employees by the VPs shows how much the company appreciate the employees. Not to mention that WestJet organized a CARE team to plan events to propagate the organizational culture (Seijts & Mark, 2009, p6). In addition, WestJet creates an intelligent culture by using the “right” language to re-label responsibilities so that employees feel that they are willing to do their job rather than they have to do (Seijts and Mark, 2009, p6). What’s more, WestJet appreciative both employees and guests and they create a humor and fun working environment to reinforce employees’ sense of satisfaction and loyalty. WestJet believe that if they treat employees very well, employee would treat customers better and finally benefits profits. (Seijts & Mark, 2009, p2). In other words, WestJet creates a culture for a positive cycle among organization, employees and

This paper seeks to examine how WestJet’s culture contributed to their growth and success through the

For instance, Canada's federal government has delegated the responsibility for airports to local authorities. As a result, many Canadian airports have transformed into brighter, cleaner, and more modern facilities that have become more expensive to operate 3. Canada’s airports have spent more than $9.5 billion on improvements since 19922. According to the CEO of Transat A.T. Inc, “it costs three times as much for an airline to land in Pearson Airport in Toronto as at Charles-de-Gaulle in Paris” 2. Such high landing fees have made Pearson and other major Canadian airports less desirable landing destinations; increasing costs for airlines, and as a result, often increasing prices for consumers. Pearson Airport is West Jet’s “second-largest hub and main connection point in Eastern Canada” and almost half of its destinations are to Canadian airports2, Such high costs of landing in major Canadian cities require that WestJet finds more ways to cut costs and remain the cost leader in its industry.

YouTube: Their YouTube page has a very solid mix of content. They have videos talking about how to use various apps on their console display, how to do specific workouts with their products, other how to videos, the company at tradeshows and clear advertisement campaigns. Their promotional videos are well done and have a large amount of views because of it. They do a great job of promoting these key

The flight was originally bound for Vancouver when it was forced to land in Toronto

AirTran had flights to International vacation destinations such as Aruba, Puerto Rico and the Bahamas, (Perlson & Saunders, 2013, p 97)) Airtran also had its services to a few more international destinations such as Cancun, Mexico, and many Caribbean destinations, this would give Southwest the quintessential opportunity for its first international service.

Air Canada is Canada's largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. transborder market and in the international market to and from Canada. Together with its Air Canada Express regional partners, Air Canada serves close to 35 million passengers annually and provides direct passenger service to more than 175 destinations on five continents. Air Canada is a founding member of Star Alliance™, the world's most comprehensive air transportation network.

Since their first flight in 1979, ExpressJet has been a fully functioning regional airline that currently employs 7,500 people and averages 1,369 flights a day. They serve 182 airports across the United States and flew a total of 26 million passengers to their destinations in the year of 2015. With a total fleet of 284 Bombardier and Embraer Jet Aircraft, the airline flew 13 billion revenue passenger miles, also in the year 2015. In the opening to the code of conduct of ExpressJet Airlines, it is stated that their policy is “to adhere to the highest ethical standards of business conduct and to comply fully with all applicable laws and regulations” (ExpressJet, 2016).

Jetblue is a low cost airline based in the United States with its main base in New York’s John F. Kennedy airport and another one at Orlando, Florida. (Fung, Crain’s New York) They had raised over $130 million dollars in start up capital, an unheard of amount to start up an airline. As of October 2013, they have 84 destinations in 24 states and 12 countries. (Jetblue.com) It was founded in August of 1998 as NewAir, but did not start operations until Feburary 11th, 2000. (Brizek, aabri.com) Jetblue was aimed for a younger generation of travelers with their

In Delaware,1999, a new low-cost airline was founded in Delaware by David Neeleman and a team of several Southwest Airlines employees. This corporation was JetBlue® Airways Corporation. The company was under the name NewAir. Following the business model of Southwest, now JetBlue® offered low-cost flights, but differentiated itself by offering premium amenities such as leather seats, TVs and satellite radio at each seat in an effort to “bring humanity back to air travel” according to Neeleman (4).

The first successful low-cost carrier was Pacific Southwest Airlines in the United States, which pioneered the concept when their first flight took place on May 6, 1949. However, Southwest Airlines that began service in 1971 and has been profitable every year since 1973. With the advent of aviation deregulation, the model spread to Europe as well, the most notable successes being Ireland 's Ryanair, which began low-fares operations in 1991, and easyJet, formed in 1995. Low cost carriers developed in Asia and Oceania from 2000 led by operators such as Malaysia 's AirAsia, and Australia 's Virgin Blue. The low-cost carrier model is applicable worldwide, although deregulated markets are most suited for its rapid spread. In 2006, new low-cost carriers were announced in Saudi Arabia and Mexico.