World War II: The Speaker Of The Coca-Cola

World War II brought difficulties in the economic side of things. When the war ended, reduction in the consumption meant that less jobs for the people. Additionally, Americans’ were unemployable because of jobs not being

The first chapter begins with an interesting story about how an advertising strategy by Coca Cola Europe proves to be a losing proposition at the start of 1989 but ends in impressive

The advertisement “I’d like to buy the world a coke,” Written by Bill Backer, and published in July 1971, is an illustration of how Bill Backer was able to effectively use rhetoric in the commercial “I’d like to buy the world a coke.” Bill Backer was able to show great use of rhetoric by using adolescents, and showing how Coke can bring the world together as one. The commercial “I’d like to buy the world a coke” was the most expensive advertisement used in the 70’s which can prove to the world that Coke spent a lot of money trying to show the world that equality is really important especially in 1971. When “I’d like to buy the world a coke” was made In 1971, it showed the significance of the message that was trying to be portrayed by Bill Backer Because In 1971 The United States was in the Vietnam War and there was a large amount of protest among adolescents. The commercial “I’d like to buy the world a coke” was a perfect way to show the world that war is not what the world needs, instead what the world needs is to create equality among the world and those signs are portrayed in “I’d like to buy the world a coke.”

This case study is the story of Coca-Cola, its history and the report about one of the most fascinating stories about the company this is still regarded by many as a mysterious case: “the introduction of the new Coke”.

Coca-Cola’s confidence in its domination over the soft drink industry eroded, and its advertising slogans began to recognize industry competition: “No Wonder Coke Tastes the Best”. While Coke’s slogans have always centered on the product, Pepsi’s advertisement emphasized the users of the product. Rather than targeting every market, Pepsi focused on the demographic environment. Pepsi foresaw the mass appeal of the youth generation for soft drinks and in 1961 divulged the successful slogan “Now, It’s Pepsi, for Those Who Think Young”. The campaign was such a success that Pepsi’s sales growth outperformed that of Coca-Cola.

The 1940’s was an interesting and critical time for the United States of America. World War II began in the late 1930’s and moved on into the 1940’s.

World War II was possibly the most significant period of the 20th century. “It brought about major developments in technology and laid the groundwork that permitted post-war social changes including the end of European colonialism, the civil rights movement in the United States, and the modern women’s rights movement, as well as the programs for exploring outer space” (History.net). On September 1st 1939, Hitler began World War II by invading Poland and on September 3rd, Britain and France declared war on Germany. America wasn’t in the involved in the war until December 7th, 1941, when the Japanese attacked Pearl Harbor.

World War II had a major impact on America. America did suffer economic crisis from the

During Cola Wars, a critic from the Onion, which is a satirical website. The Onion makes a reference to the Cold War, but it is about the Cola Wars, this is a written article,” Ad Industry Veterans Honored With Cola War Memorial,” discusses. The purpose of this article is to criticize those who make simple, unimportant things become an over exaggerated situation when there are bigger problems out there. The intended audience is for those who make irrelevant things bigger so he uses emotions and client testimonials. The attitude towards the audience is mocking the audience and burlesque which these both things are satirical. Therefore, the Onion uses the rhetorical devices of client testimonials, distortion and hyperbole.

The 1940's brought innovative opportunities along with hardships to American society. After the Depression it looked as though there was no hope for the

The “Ad Industry Veterans Honored With Cola War Memorial” is a satirical article published by a website called onion. This article was written in April 9, 1997 the article is about Cola War memorial and honoring the veterans of the Cola War. This article was also written during World War II , the author uses an ironic and serious tone in order to convince American that they should forget the “Cola Wars” because it is a minor event compared to other historical events. The author's purpose is to humiliate and ridicule those who give importance to the Cola wars. The author uses rhetorical devices such as allusions, satire, and anecdotes to ridicule those who participated in these wars.

World War II dramatically altered everyday life in the United States. Japan launched a surprise attack on Pearl Harbor in Hawaii on December 1941. The day after the attack, Great Britain and the United States declared war on Japan and two days later, Germany and Italy declared war on the United States. During the course of the war, food, gas and clothing were rationed and the search for scrap metal to build armaments became an increasing need. Because the men were now sent to war, women were forced to find employment as electricians, welders and riveters.

The 1940s was a time of war and technology. Some of the technologies were used for the war, for example the atomic bomb, and the Willy Jeep. The Second World War led to other wars, like the Cold War, and the Korean War. During the War or during the 1940s FDR was president. FDR tried to be neutral, but that didn’t happen. We sent over 12.2M soldiers in WW2 and 407,316 died, 671,278 were wounded(nationalww2museum).

World War II brought the US out of this period of slow growth. The military needed tanks, planes, guns, and everything else needed for the war effort. People were either back to work or overseas fighting. Production and growth rates reached new highs.

Coco Cola advertisement seemed a good choice of texts for analysis because of the nature of Coca Cola’s approach to advertising. The famous logo was created in 1885 and this together with the iconic shapes of the bottle and corporate colours have not really changed since then. The shape of the bottle and logo colouring, instantly identifies it as Coco Cola. The advertisement analysed below is taken ‘Vogue’ Magazine (Issue November 2007) and is for ‘Diet Coke’ which was a new venture for the company in 1982 and within two years ‘Coke’ had become the top low-calorie soft drink in the world. Although “Coke” replaced the traditional name of “Coca Cola”, the red is still used and silver replaces the white