harley davidson Essay

Harley-Davidson, Inc. (NYSE:HOG) was founded in 1903. The home base was originally founded in and even today remains in Milwaukee Wisconsin. Harley-Davidson’s popularity grew significantly during World War I, when the U.S. infantry used 20,000 of the company’s motorcycles in its war effort (Taylor, 2010). Best recognized for its manufacturing of heavyweight motorcycles, Harley-Davidson has captured half the U.S. market and a third of the global market (Wikinvest, 2010). Harley-Davidson motorcycles are noted for their classic lines, custom paint jobs, dependability, fine craftsmanship and the Harley-Davidson signature choppy sounding engine. Most importantly, it has been

Harley-Davidson is likely the famous motorcycle manufacturer on the planet and is situated in the headquartered in the United States, Milwaukee, Wisconsin. Even hard considers 1903 as its base year, could just as 1901 considered, because that's when Bill Harley completed the foreground of a Harley engine .In 1903, the same Bill Harley and Arthur Davidson uncovered their initially mechanized exertion, calling it the first Harley motorcycle. It was a racing bike, built in a wooden shed that had Harley-Davidson Motor Company scrawled on it. That same year, the brother of Arthur - Walter Davidson - joined the company. In no time, the first Harley-Davidson dealer opens store (1904) and manages to sell three Harley motorcycles. In true American style,

We believe that the firm must find ways to broaden the appeal of its brand without alienating its core customer base. Harley has grown in recent years in the international market , and revenues generated abroad have risen to 25% of total revenues in 2007 from 19% in 2004. Although the firm has recently introduced a performance motorcycle for the European market, I think that it may find it difficult to deliver customized products for overseas markets while supporting its brand franchise.

An American tradition can be dated back to 1903 when two young men brought their idea to life and produced the first Harley-Davidson motorcycle. At the time, the motor-driven motorcycle that these young men were inventing was to be for their own personal use. Once it was produced, it became popular with motorcycle enthusiast and having survived some difficult times Harley-Davidson is just as popular today, as it was when if first began (Bolfert).

According to me, the motorcycle industry is very attractive. The main reason to back my claim is the level of competition in the industry. There is a very high level of completion between all the companies present in this particular segment. The main factors that drive this rivalry are different positions of different players within the industry, differences in technical know-how, different marketing campaigns, differences in core nature of the products and differences in strategies. The players in this particular industry don’t fight over price of their products, they rather compete with each other in terms quality of their products and the nature of their services to different segments of customers. Each player had its own unique strategy and nature of the product for a particular segment of customers, this tends to intensify the competition amongst companies in the industry.

Harley Davidson is a motorcycle manufacturing company whose headquarters is located in Milwaukee Wisconsin. The company is the biggest motorcycle producer in the United States, it is over a century old. Started by the Davidson brothers- Arthur, William, and Walter together with William s. Harvey, the company designs, manufactures, and distributes motorcycles not only in the United States but also to the rest of the world. It has since been producing heavyweight machines for its loyal customers. It has maintained its stability and growth, and this expected, for years to come.

COMPANY DESCRIPTION In Milwaukee, William Harley, 21, and Arthur Davidson, 20, began experiments on taking the work out of bicycling. They were soon joined by Arthur 's brothers, Walter and

“Customers for life…Harley-Davidson values the deep emotional connection that is created with our customers through our products, services, and experiences. We are fueled by the brand loyalty and trust that our customers place in us to deliver premium quality and the promise of a fulfilling lifetime ownership experience. We exemplify this commitment by embracing a culture of personal responsibility and stewardship for quality in everything we do.”

The latest financial reports found in the Appendix section confirm Harley-Davidson’s successful strategies. Year 2001 sales at $3,363.4 (mil), a growth of 15.7% from previous period. Year 2001 net income at $437.7 (mil), a growth of 25.9%. Harley-Davidson has successfully captured 60% of the motorcycle market.

Harley Davidson Motor Company is a company that is well known due many unique attributes and its history. The Harley Davidson motorcycle has been in production since 1903 and although technology has evolved with improved metals, electronic components, and improved rider ergonomics, the motorcycle has a few unique visual features that have not changed, the V-Twin engine appearance with its 90 degree cylinder design, and its unique exhaust note.

Celebrating their 100th anniversary next year, Harley-Davidson is a true American success story. From their modest beginnings in Milwaukee, Wisconsin to one of the most recognized company names worldwide, they have been passionate about motorcycles. Harley offers an experience like none other with the one of a kind look, feel, and sound only available on a Harley. Besides their main business of building and selling motorcycles, they have began to offer financing and insurance through Harley-Davidson Financial Services, and they also offer a full line of accessories and apparel to make the Harley experience complete.

Harley-Davidson Motor Company (HDMC) is one of the world leaders in the production, marketing and servicing of motorcycles in the US and throughout the world. The company manufactures a range of motorcycles and has established a network of dealerships in the US and overseas, and has a series of merchandising and selling strategies, including a growing financing business. The company is headquartered in Milwaukee, Wisconsin.

It all started in Milwaukee, Winsconsin in 1903 when William Harley, Walter and Arthur Davidson created their first Harley- Davidson in their family building. Harley-Davidson and the motorcycle industry wasn’t a big company until after the Second World War. Many people rode motorcycles during the war, with Harley-Davidson themselves becoming the major supplier not only for the U.S. military but other allied forces as well during this time. Many veterans chose to purchase motorcycles upon returning home, as they enjoyed riding during the war and wanted to continue riding in their civilian life. This generation quickly became the main target audience for many of Harley-Davidson’s marketing efforts and main target for buyers as by 1956, Indian Motorcycles declared bankruptcy and stopped producing motorcycles altogether, leaving only Harley as a major producer and seller of motorcycles.

Harley-Davidson is a manufacturer of motorcycles based in Milwaukee, Wisconsin in the United States; the company has a wealth of rich history coupled with cultural tradition. The company has just celebrated its 110th Anniversary with a variety of events worldwide; the events of the epic celebration spanned across eleven countries on 6 continents. The Harley-Davidson motorcycle has gained the status of an icon in America, which has no match to foreign competitors, despite their long periods of trying. Also, Harley-Davidson is stable in the financial sector; the company has continued to improve on the performance of its operations, regardless of the prevailing economic situation. It rose from bankruptcy to become one of America’s most profitable companies. As of 2005, Harley-Davidson reported the nineteenth consecutive year of record digits in revenues coupled with earnings.

Harley-Davidson is an American motorcycle company that was incorporated on 17 September 1907. During that time, Harley was considered as more technologically advanced than its competitors and this success has helped to establish the company’s reputation (Bronson & Beaver, 2004). However, in the late 1960s, strong competition from the Japanese motorcycle manufactures