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1 Dr. Corneal's Projected Sales Funnel 2 3 4 Prospects (5000) 5 6 Leads Level A 7 8 Leads Level B 9 Lo Total Leads Level A+B Wears Glasses Fashion Sunglasses 1 2 Opportunities 13 4 Customers _7 5 6 Total Customers Google 4,500 3,375 450 191 Newspapers Magazines Radio 3,000 1,000 2,500 1,875 250 2,250 300 2,550 900 #1 2 Average conversion rate from Opportunity to Customer - 50% 100 10 5 _8 9 Assumptions: 0 5,000 people live within 15 miles of Dr. Corneal's store 21 90% use Google regularly, 50% read newspaper, 60% read magazines, 20% listen to radio 22 Based on medical data,on average 75% of the population needs glasses 23 Radio listeners are older, have more eye issues, 90% need glasses 24 10% of people don't need glasses but like fashion sunglasses 25 26 Average Call To Action Response Rates 7 Google 5% 28 Newspapers 2% 29 Magazines 3% so Radio 1%

1 Dr. Corneal's Projected Sales Funnel 2 3 4 Prospects (5000) 5 6 Leads Level A 7 8 Leads Level B 9 Lo Total Leads Level A+B Wears Glasses Fashion Sunglasses 1 2 Opportunities 13 4 Customers _7 5 6 Total Customers Google 4,500 3,375 450 191 Newspapers Magazines Radio 3,000 1,000 2,500 1,875 250 2,250 300 2,550 900 #1 2 Average conversion rate from Opportunity to Customer - 50% 100 10 5 _8 9 Assumptions: 0 5,000 people live within 15 miles of Dr. Corneal's store 21 90% use Google regularly, 50% read newspaper, 60% read magazines, 20% listen to radio 22 Based on medical data,on average 75% of the population needs glasses 23 Radio listeners are older, have more eye issues, 90% need glasses 24 10% of people don't need glasses but like fashion sunglasses 25 26 Average Call To Action Response Rates 7 Google 5% 28 Newspapers 2% 29 Magazines 3% so Radio 1%

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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B C 1 Dr. Corneal's Projected Sales Funnel 2 A 3 4 Prospects (5000) 5 6 Leads Level A 7 8 Leads Level B 9 Wears Glasses Fashion Sunglasses 10 Total Leads Level A+B 11 12 Opportunities 13 14 Customers 22 4,500 3,375 Google Newspapers Magazines Radio 3,000 1,000 450 191 D 25 26 Average Call To Action Response Rates 27 Google 5% 28 Newspapers 2% 29 Magazines 3% 30 Radio 1% 2,500 1,875 E 250 2,250 300 2,550 F 31 32 Average conversion rate from Opportunity to Customer - 50% 900 100 10 5 15 16 Total Customers 17 18 19 Assumptions: 20 5,000 people live within 15 miles of Dr. Corneal's store 21 90% use Google regularly, 50% read newspaper, 60% read magazines, 20% listen to radio 22 Based on medical data,on average 75% of the population needs glasses 23 Radio listeners are older, have more eye issues, 90% need glasses 24 10% of people don't need glasses but like fashion sunglasses G H I
Transcribed Image Text:B C 1 Dr. Corneal's Projected Sales Funnel 2 A 3 4 Prospects (5000) 5 6 Leads Level A 7 8 Leads Level B 9 Wears Glasses Fashion Sunglasses 10 Total Leads Level A+B 11 12 Opportunities 13 14 Customers 22 4,500 3,375 Google Newspapers Magazines Radio 3,000 1,000 450 191 D 25 26 Average Call To Action Response Rates 27 Google 5% 28 Newspapers 2% 29 Magazines 3% 30 Radio 1% 2,500 1,875 E 250 2,250 300 2,550 F 31 32 Average conversion rate from Opportunity to Customer - 50% 900 100 10 5 15 16 Total Customers 17 18 19 Assumptions: 20 5,000 people live within 15 miles of Dr. Corneal's store 21 90% use Google regularly, 50% read newspaper, 60% read magazines, 20% listen to radio 22 Based on medical data,on average 75% of the population needs glasses 23 Radio listeners are older, have more eye issues, 90% need glasses 24 10% of people don't need glasses but like fashion sunglasses G H I
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