(1) If McDonald’s had been relatively unknown toFrench diners when the company entered that marketin 1972, would it have made more sense to use adifferent and more “French-sounding” brand name?Why or why not? (2) Would a consumer productsmanufacturer ever want to create more productextensions and variations than it could explain interms of pure market appeal? Why or why not?

(1) If McDonald’s had been relatively unknown toFrench diners when the company entered that marketin 1972, would it have made more sense to use adifferent and more “French-sounding” brand name?Why or why not? (2) Would a consumer productsmanufacturer ever want to create more productextensions and variations than it could explain interms of pure market appeal? Why or why not?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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