1. Decision Rules.A company is choosing a motorized mechanism for a new toy, a dancing ballerina(TippiToes) that is currently under development. Demand is uncertain. but thecompany is confident that demand will be: Light (25,000 units), Moderate (100,000units) or Heavy (150,000) units.The payoff table for each mechanism (in $) is given below.Action: Choice of MechanismEventGears and LeversSpringWeights and PulleysPneumaticLight25,000-10,000-125,000-300,000Moderate400,000440,000400,000300,000Heavy650,000740,000750,000700,000Questions:(1) Apply Maximax, Maximin, Minimax Regret, and EMV rules (assuming that theprobability of Light demand is 0.1, Moderate demand is 0.7, and Heavydemand is 0.2) to decide what mechanism should the company choose?(2) What is the expected value of perfect information?(3) Draw a decision tree to solve this problem.

Answered: 1. Decision Rules. A company is…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 6DRQ

See similar textbooks

Similar questions

Sheet 9: Q8 Planning model Q8. Use below table to to find the profit of the company, (production plan is 3000) Y slope 2500 2000 5500 65000 7500 95000 Unit price 15.5 Units 3000 Fixed cost 19000 Y(pkp) X(pkp) alope Var cot sotal cost Sale
Ritz Products’s materials manager, Tej Dhakar,must determine whether to make or buy a new semiconduc-tor for the wrist TV that the firm is about to produce. Onemillion units are expected to be produced over the life cycle.If the product is made, start-up and production costs of themake decision total $1 million, with a probability of .4 thatthe product will be satisfactory and a .6 probability that itwill not. If the product is not satisfactory, the firm will haveto reevaluate the decision. If the decision is reevaluated, thechoice will be whether to spend another $1 million to redesignthe semiconductor or to purchase. Likelihood of success thesecond time that the make decision is made is .9. If the secondmake decision also fails, the firm must purchase. Regardlessof when the purchase takes place, Dhakar’s best judgment ofcost is that Ritz will pay $.50 for each purchased semiconduc-tor plus $1 million in vendor development cost.a) Assuming that Ritz must have the semiconductor…
* 00 A toy manufacturer has three different mechanisms that can be installed in a doll that it sells. The different mechanisms have three different setup costs (overheads) and variable costs and, therefore, the profit from the dolls is dependent on the volume of sales. The anticipated payoffs are as follows. Moderate Light Demand Heavy Demand Demand Probability 0.1 0.3 0.6 Wind-up action $325,000 $170,000 000ʻ06$ Pneumatic $300,000 $420,000 action 000ʻ00$ Electrical action -$600,000 $240,000 $800,000 Which action should be selected based on the expected payoff? All of the answer choices are correct Wind-up action Can't be determine with the information provided Electrical action Pneumatic action MacBook Air 000 000 02 F2 F4 DD F5 F6 F8 #3 & 2$ ) 3. 9 R
2. A city is holding an annual marathon event and wants to produce t-shits. Alfonso was able to obtain previous years' demand and probability data as given in below table. The selling price is $10, cost is $5, and the salvage value is $1. Calculate all payoff numbers in the table and profit. Show work. How many shirts should they prepare? Prepare 1000 Prepare 2000 Prepare 3000 Demand=1000| Demand=2000 Demand=3000 30% 35% 35% Profit I
2. A toy manufacturer has three different mechanisms that can be installed in a doll that it sells. The different mechanisms have three different setup costs (overheads) and variable costs and, therefore, the profit from the dolls is dependent on the volume of sales. The anticipated payoffs are as follows. Light Demand 0.25 $325,000 $300,000 -$400,000 Heavy Demand 0.3 Probability Wind-up action Pneumatic action Electrical action Moderate Demand 0.45 $190,000 $420,000 S170,000 $400,000 $800,000 $240,000 a. What is the EMV of each decision alternative? b. Which action should be selected? c. What is the expected value with perfect information? d. What is the expected value of perfect information? e. What is the expected opportunity loss?
The Betterbilt Construction Company designs and builds residential mobile homes. Thecompany is ready to construct, in sequence, 16 new homes of 2,400 square feet each. Thesuccessful bid for the construction materials in the first home is $64,800, or $27 per square foot.The purchasing manager believes that several actions can be taken to reduce material costs by8% each time the number of homes constructed doubles. Based on this information,a. What is the estimated cumulative average material cost per square foot for the first fivehomes?b. What is the estimated material cost per square foot for the last (16th) home?
Please no written by hand solutions QUESTION 10 10. "Enter our competition and you could win your share of R500 online shopping voucher for yourself AND a R10 000 voucher towards a Women's empowerment NGO of your choice!" Mrs Jacobs entered the competition above at Mr Price and won a R500 voucher. With R500, she can either buy a handbag, a pair of shoes, a pair of jeans or jacket. She already has a jacket, and she does not want new shoes. She would like a pair of jeans but decides to buy a handbag. What is her opportunity cost? a)R500 voucher. b) Handbag C)Pair of shoes. d)Pair of jeans.
able x corio.com/secured#lockdown G.. O Facebook nabled: Chapter 3 Linear Program... Saved Help Save & Exit Sub A firm is attempting to minimize its shipping costs. The firm has 3 factories and must supply the needs of its 3 customers without shortages. Since the firm has no storage facilities, each factory must make daily shipments to its customers. The table below shows the capacity of each factory, the amount required by each customer, and the cost of shipping from each factory to each customer. Shipping Costs ($/unit) Customer 2 Customer 3 8 Factory/Capacity A/200 units B/180 units c/100 units Customer l 12 14 11 15 11 15 Requirement-240 units Requirement-80 units Requirement-160 units Complete the table below to show the quantity shipped from each factory to each customer. (Leave no cells blank - be certain to enter "O" wherever required.) Shipping Costs ($/unit) Factory Customer 1 Customer 2 Customer 3 A C What is the total cost of meeting customer requirements each day? 19 FS…
1.1 Consider the planned construction of a new office building in a downtown area of a large city when office space is in surplus demand. Construct a risk analysis that examine the various form of risk related to the creation of this office building. 1.2 Explain how the analysis would change if office space were in high demand
You work for the Brad's Nailer Company which manufactures three types of nailers: a pneumatic model, the "ProLine", and a cordless model. You have contracted to supply a national retail chain with all three models of nailers. However, Brad's nailer production capability is limited in three departments: production, testing, and packaging. The goal is to maximize your revenue. Your answer will be the number packaging hours to be produced (The number of nailers must be a whole number.) Use Scenario 2
4. What is FIFO method? 5. what is Average cost method?
Mini-Case 3-1: Finding a Competitive Advantage Copreneurs Ed and Yolanda recently opened a vintage used car lot called Cherry Lane. They sell antique and collectible cars on consignment for the owners at a fee of 30 percent of the selling price. The price is further reduced by 10 percent if a particular car is not sold within the first 30 days. One of the first customers convinced Yolanda that this was the only fair thing to do, and in an effort to provide something for "the cost conscious buyer," she provided what she thought was excellent customer service and implemented the idea. Ed and Yolanda feel Cherry Lane has an ideal location. It is located adjacent to the city's baseball stadium, alongside the freeway in the center of all the other car dealerships. Although Cherry Lane has significant foot traffic, most people never make offers to buy. In an effort to increase sales, Ed and Yolanda are working on a new marketing strategy that they believe should be quite different from the…

SEE MORE QUESTIONS

Recommended textbooks for you

Marketing

ISBN:

9780357033791

Author:

Pride, William M

Publisher:

South Western Educational Publishing

Practical Management Science

Operations Management

ISBN:

9781337406659

Author:

WINSTON, Wayne L.

Publisher:

Cengage,

Marketing

ISBN:

9780357033791

Author:

Pride, William M

Publisher:

South Western Educational Publishing

Practical Management Science

Operations Management

ISBN:

9781337406659

Author:

WINSTON, Wayne L.

Publisher:

Cengage,

SEE MORE TEXTBOOKS