1. Identify an industry you would like to learn more about. Ideally, you should be able to gather sufficient information on this industry to thor- oughly analyze the impact of the general environment on industry profit- ability. Although information is available for a wide variety of industries, this exercise will be easier if you choose an industry that has been writ- ten about consistently in the business press. In order to manage the volume of data required for a thorough analysis, your instructor might want you to focus solely on the home country of the largest firms in the industry (unless most firms earn a majority of their profits from abroad).
1. Identify an industry you would like to learn more about. Ideally, you should be able to gather sufficient information on this industry to thor- oughly analyze the impact of the general environment on industry profit- ability. Although information is available for a wide variety of industries, this exercise will be easier if you choose an industry that has been writ- ten about consistently in the business press. In order to manage the volume of data required for a thorough analysis, your instructor might want you to focus solely on the home country of the largest firms in the industry (unless most firms earn a majority of their profits from abroad).
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 2DYMP
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