1. Market segmentation is the way a company decides to group customers based on * a.Difference in age, gender b.Differences in their needs c.Difference incontinent d.Difference in numbers 2. The efficiency frontier is not * a.Dynamic b.Static c.Convex d.Straight 3. Economies of scale are unit cost reductions associated with * a.Profitability b.large scale of output c.Increasing volume of sales d.Merger 4. Economics of scale arises specifically * a.Company going global b.Company increases profit c.Company expands d.Company increases output 5. What rates can determine the demand for a company’s products * a.Growth b.Acceleration c.Decline d.Interest 6. A standardization strategy involves the company * a.Operate in single industry b.Producing one basic offering c.Segments in different market d.Compete globally 7. A fragmented industry a.Consists of relatively smaller brands b.Mainly about retail business c.A good number of small and medium businesses d.Large player with small market 8. Fixed costs are costs that must be incurred to produce a product regard- less of * a.The profile b.The level of output c.The production cost d.The sales volume 9. Blue Ocean strategy does not include which element ? * a.Eliminate b.Reduce c.Continue d.Raise 10. Marketing strategy refers to the position that a company takes with regard to * a.market segmentation, pricing, promotion b.Marketing strategy, pricing, product design, and distribution c.market segmentation, pricing, promotion, advertising, product design, and distribution d.market segmentation, pricing, promotion, resource planning, and product design 11. Eventually, most industries enter a stage of * a.Progression b.Growth c.Maturity d.Decline 12. Industry analysis inevitably leads to * a.Understand the organization better b.Design organization better c.choose systematically about strategic choices d.think systematically about strategic choices
1. Market segmentation is the way a company decides to group customers based on *
a.Difference in age, gender
b.Differences in their needs
c.Difference incontinent
d.Difference in numbers
2. The efficiency frontier is not *
a.Dynamic
b.Static
c.Convex
d.Straight
3. Economies of scale are unit cost reductions associated with *
a.Profitability
b.large scale of output
c.Increasing volume of sales
d.Merger
4. Economics of scale arises specifically *
a.Company going global
b.Company increases profit
c.Company expands
d.Company increases output
5. What rates can determine the demand for a company’s products *
a.Growth
b.Acceleration
c.Decline
d.Interest
6. A standardization strategy involves the company *
a.Operate in single industry
b.Producing one basic offering
c.Segments in different market
d.Compete globally
7. A fragmented industry
a.Consists of relatively smaller brands
b.Mainly about retail business
c.A good number of small and medium businesses
d.Large player with small market
8. Fixed costs are costs that must be incurred to produce a product regard- less of *
a.The profile
b.The level of output
c.The production cost
d.The sales volume
9. Blue Ocean strategy does not include which element ? *
a.Eliminate
b.Reduce
c.Continue
d.Raise
10. Marketing strategy refers to the position that a company takes with regard to *
a.market segmentation, pricing, promotion
b.Marketing strategy, pricing, product design, and distribution
c.market segmentation, pricing, promotion, advertising, product design, and distribution
d.market segmentation, pricing, promotion, resource planning, and product design
11. Eventually, most industries enter a stage of *
a.Progression
b.Growth
c.Maturity
d.Decline
12. Industry analysis inevitably leads to *
a.Understand the organization better
b.Design organization better
c.choose systematically about strategic choices
d.think systematically about strategic choices
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