6.1 Define recruitment and discuss the increasing use of employer branding.

PAYROLL ACCT.,2019 ED.(LL)-TEXT
19th Edition
ISBN:9781337619783
Author:BIEG
Publisher:BIEG
Chapter1: The Need For Payroll And Personnel Records
Section: Chapter Questions
Problem 3QD: In staffing their offices, some firms encourage in-house referrals (recommendations of their present...
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6.1 Define recruitment and discuss the increasing use of employer branding.

Recruitment is the process of searching out and attracting qualified job applicants. It begins with the identification of a position that requires staffing and is completed when résumés or completed application forms are received. In order to manage the increasing talent shortage, proactive employers are trying to obtain a competitive advantage in recruitment by establishing themselves as employers of choice through employer branding.

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