A company is choosing an outside firm to provide its payroll services. It has chosen four comparative categories of interest: client reviews, financial condition, IT capabilities, and government stability. These categories have been assigned weights of 20%, 10%, 40%, and 30%, respectively. Three potential providers were scored on each of those factors using a scale of 1-10, with a score of 1 meaning worst possible and 10 meaning best possible.                                                   Provider A       Provider B           Provider C Client reviews                           2                      6                         10 Financial condition                    8                     4                          2 IT capabilities                            5                     8                          2 Government stability                 3                     1                          2 In reference to the information provided discuss the relevance of the factor rating method in making decisions and highlight which provider should be chosen. Show calculations.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter14: Marketing Channels And Supply Chain Management
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A company is choosing an outside firm to provide its payroll services. It has chosen four comparative categories of interest: client reviews, financial condition, IT capabilities, and government stability. These categories have been assigned weights of 20%, 10%, 40%, and 30%, respectively. Three potential providers were scored on each of those factors using a scale of 1-10, with a score of 1 meaning worst possible and 10 meaning best possible.
                                                  Provider A       Provider B           Provider C
Client reviews                           2                      6                         10
Financial condition                    8                     4                          2
IT capabilities                            5                     8                          2
Government stability                 3                     1                          2
In reference to the information provided discuss the relevance of the factor rating method in making decisions and highlight which provider should be chosen. Show calculations.

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