A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com (a competitor’s website) appeals to cosmetic consumers versus other websites. The cosmetic manufacturer also wants to find ways to improve consumers’ in-store experience. Further, the manufacturer wants to produce a three (3) month sales forecast based on the data produced from the research. Objectives: Why users shop online versus in store How to take advantage of the online channel How to improve the company’s website Why does Nordstrom.com (their competitor) appeal to cosmetic consumers versus other websites. Ways to improve consumers’ in-store experience Requireed: Produce fictitious findings, chart and dat analysis that relate back to the objectives.
A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com (a competitor’s website) appeals to cosmetic consumers versus other websites. The cosmetic manufacturer also wants to find ways to improve consumers’ in-store experience. Further, the manufacturer wants to produce a three (3) month sales forecast based on the data produced from the research. Objectives: Why users shop online versus in store How to take advantage of the online channel How to improve the company’s website Why does Nordstrom.com (their competitor) appeal to cosmetic consumers versus other websites. Ways to improve consumers’ in-store experience Requireed: Produce fictitious findings, chart and dat analysis that relate back to the objectives.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com (a competitor’s website) appeals to cosmetic consumers versus other websites. The cosmetic manufacturer also wants to find ways to improve consumers’ in-store experience. Further, the manufacturer wants to produce a three (3) month sales forecast based on the data produced from the research.
Objectives:
- Why users shop online versus in store
- How to take advantage of the online channel
- How to improve the company’s website
- Why does Nordstrom.com (their competitor) appeal to cosmetic consumers versus other websites.
- Ways to improve consumers’ in-store experience
Requireed: Produce fictitious findings, chart and dat analysis that relate back to the objectives.
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